University Sociology Essay: Mickey Mouse Monopoly and Media Impact

This sociology essay analyzes the Mickey Mouse Monopoly, focusing on its impact on children's socialization and the role of media. It examines how the film reinforces gender stereotypes, racial discrimination, and commercialism, influencing children's perceptions and behaviors. The essay discusses the portrayal of non-white characters and the perpetuation of regressive stereotypes, highlighting the film's potential to shape children's understanding of the world. It also explores the reinforcement of gender stereotypes, particularly in the portrayal of female characters, and the influence of corporate and commercial interests on children. The essay references relevant sociological studies and research to support its arguments, providing a comprehensive analysis of the film's sociological implications.

Running Head: SOCIOLOGY
Sociology
Name of the Student
Name of the University
Author Note

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SOCIOLOGY
1. The Mickey Mouse monopoly had been a great film and it can be noted for its dealing
with the different aspects of the, childhood, cartoons and the animation and the way,
the buying behavior of the customers who are children in the case had been
manipulated by the corporates in order to shade light upon the market of the children
and the associated media (Brown & Stone, 2016).
2. Socialization in respect of the children had been noted as a process where the
behavior of the children in the correspondence to their life has been noted and the
participation of the children among the social group had been ensured. As such, the
socialization is marked by certain elements when it comes to the dealing of the media
and the associated cultural sphere. However, the implication of the mass media is of
utmost importance in the life of the contemporary children. This is primarily because
media has evolved as an alternate culture for the children of the society (Prot et al.,
2015).
3. The Disney character superimposes the ideas of the racial discrimination in the
portray of the non white character who are inferior to the white character and had
been portrayed regressive in nature. This is problematic primarily because the
children are drawn to the mass media and the implication of the racial discrimination
as it has been portrayed in the course of the character imbibes the children with the
ideals of discrimination (Miller et al., 2014).
4. The gender and the related stereotypes have also been reinforced in the rendering of
the stereotypes. This has been noted in the implication of the female character as
potentially less capable than the female character. The implication of the stereotypes
in the character of the female has been noted in the fact that the character needs to be
conventionally beautiful in order to gain the attraction of the male who are potentially
strong in their attributes.

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5. In the movie beauty and the beast the character of the Lady portraying the beauty has
been portrayed as economically impoverished however, the fact that has allowed her
to lift herself from the impoverished condition is her beauty that has been portrayed
by the man or the masculine character who is the beast (Coyne et al., 2014).
6. The corporate and the commercialism as it has been noted in the course of the film
can be extended in order to understand the implication of the expression that it casts
on the mind of the children. As such, it has been made available to the children who
unknowingly participated in the game of commercialism, as it connected the children
with the toys and other related objects that has been desired by them.
7. The argument can be turned down stating the implication of the media on the mind of
the children that can be easily stained with the impression that has been casted by the
film. However, the implication of the stereotypes that has been expressed in the
course of the movie has also moved forward to cast its impact on the mind of the
children.

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References
Brown, C. S., & Stone, E. A. (2016). Gender stereotypes and discrimination: how sexism
impacts development. In Advances in child development and behavior (Vol. 50, pp.
105-133). JAI.
Coyne, S. M., Linder, J. R., Rasmussen, E. E., Nelson, D. A., & Birkbeck, V. (2016). Pretty
as a princess: Longitudinal effects of engagement with Disney princesses on gender
stereotypes, body esteem, and prosocial behavior in children. Child
development, 87(6), 1909-1925.
Miller, D. I., Nolla, K. M., Eagly, A. H., & Uttal, D. H. (2018). The development of
children's gender‐science stereotypes: A meta‐analysis of 5 decades of US Draw‐a‐
Scientist studies. Child development, 89(6), 1943-1955.
Prot, S., Anderson, C. A., Gentile, D. A., Warburton, W., Saleem, M., Groves, C. L., &
Brown, S. C. (2015). Media as agents of socialization. Handbook of socialization:
Theory and research, 276-300.