MGBBT0UCT Essay: Exploring Micro and Macro Aspects of Customers

This essay explores the critical aspects of understanding customer behavior, focusing on both micro and macro environmental factors within the tourism industry. The analysis covers personal and psychological factors affecting individual customer choices, as well as broader political, economic, social, technological, and legal (PESTLE) influences. It emphasizes the importance of strategies such as SWOT analysis for identifying strengths, weaknesses, opportunities, and threats, and highlights how businesses can leverage this understanding to enhance customer relationships, improve service delivery, and achieve sustainable growth in a competitive market. The essay also touches on the role of environmental awareness and ethical practices in shaping customer perceptions and loyalty. This document is available on Desklib, a platform offering a wealth of study resources for students.