This microeconomics assignment delves into fundamental economic principles. It begins by analyzing supply and demand functions, determining equilibrium price and quantity, and calculating consumer and producer surplus. The assignment then explores the impact of government taxation, specifically focusing on the Alcopops market. It examines the effects of taxes on both sellers and buyers, considering the elasticity of demand and supply. The analysis includes graphical representations to illustrate the effects of taxation, such as shifts in supply and demand curves, and the resulting deadweight loss. Furthermore, the assignment discusses the burden of taxation and its implications, including the efficiency of tax policies and alternative strategies to reduce consumption and its negative consequences.