Project Proposal: Microsoft's Business Development and Ethical Issues

This project proposal focuses on an analysis of Microsoft, examining its business strategies, ethical issues, and data collection methods. The research delves into Microsoft's history, particularly its evolution as a major operating system provider and the challenges posed by unethical business practices and antitrust violations. The proposal outlines a qualitative data collection approach, including in-depth interviews, direct observations, written documents, and surveys. The research strategy emphasizes gaining a comprehensive understanding of the organization, particularly how Microsoft addressed and resolved past ethical issues to restructure its business framework. The project also addresses data security measures and the use of secondary data, primarily administrative data, for research purposes. The anticipated outcome is to provide an in-depth understanding of Microsoft's operations, its response to ethical challenges, and its overall business structure. The proposal includes a list of relevant references to support the research.

Running head: PROJECT PROPOSAL
PROJECT PROPOSAL
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................3
Reason of selecting the organisation..........................................................................................3
Data collection method..............................................................................................................3
Selection of the Process.........................................................................................................4
Main Research Strategy.............................................................................................................4
Data security...............................................................................................................................4
Secondary data used in the research...........................................................................................5
Research outcome......................................................................................................................5
References..................................................................................................................................6

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Introduction
The organisation which is taken into consideration is the Microsoft. The organisation
is chosen due to the factor of being the largest and the biggest operating system maker which
was founded in the year 1970s. after the initial launch of the company Microsoft and its
founder Bill gates enjoyed the honour which can be termed as greatest and treasure in the
history which is related to the company (Microsoft) (Kumar et al., 2016).
Reason of selecting the organisation.
The main reason of the selection of the organisation Microsoft is that, being one of the
biggest giants in the field of operating system the organisation still did involve in many
unethical business actions and violation of the antitrust law which had eventually lead them
into the court of law (Xiong et al., 2016. The result of this activity was that, judge Kollar
Kotelly had ordered Microsoft to break into two different farms. On the other hand, it can
also be stated that if ignoring the unethical actions Microsoft’s work in the field of
information technology is worth praising.
Data collection method
The method which is used in order to implement the research is qualitative data. The
main reason of the selection of the method is the data which is obtained from the process is
extremely varied in nature. The common category which can be included in the process are:
 In depth interview: The main data for the research can be gathered by any way which
may include audio recording, video recording, stenography or written notes. The main
difference which is between a direct observation and in depth interview mainly lie in the
nature if the interaction which is conducted.
 Direct observation: in this process the observer does not actively query the respondent. It
may include anything between the field of research which is being conducted where one

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lives in the context or photographs that mainly illustrate the field of research which is
being conducted.
 Written documents: this mainly refers to any document regards the organisation in a
written format. It may include books, magazine, websites, annual report and so on (Quek
et al., 2016).
 Survey: This refers to the technique in which a survey is conducted between the
employee of the organisation in order to gain the insight of the organisation. this mainly
includes different questions which are forwarded to the employee and they are asked to
answer the questions.
Selection of the Process
The survey technique can be considered to be very much effective as these can
directly be related to the organisation. the data which is obtained from the above stated
process can help in building a knowledge of the organisation which would be beneficial for
the research.
Main Research Strategy
The main aim of the research is to get a complete insight of the organisation by means
of gathering required information by varied means. The organisation which is chosen for the
research has many unethical issues which are related to the in this framework of the working.
Taking the issue into consideration and how the organisation solved the problem in a timely
manner to regain the structure of the organisation is the main point of emphasis (Campbell et
al., 2016).
Data security
In the past the data which is gathered for any research activity was mainly hand
written which was stored in cabinet. Today the data is transmitted collected and stored in

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mainly electronic devices which are password protected (Stearns et al., 2017). This is mainly
done in a way to protect the data from unauthorized access of person and prevent loss of data
by any means.
Secondary data used in the research
The main secondary data which is used for the research is the administrative data.
This data can be mainly termed to the collection of the data which is collected routinely on a
day to day basis operation of the organisation which is taken into consideration. The main
point of comparison which can be stated in comparison to primary data is that, secondary data
are sometimes readily available and very much inexpensive to obtain and the information
which is obtained is up to a certain extend correct (Ku et al., 2016).
Research outcome
The main research outcome is to gain all over information about the organisation into
which is research is being conducted in this case Microsoft. Taking into account the main
strategies which were implemented by the organisation in order to reframe the business
structure after the incident of the unethical issues. The outcome which was faced by the
organisation and investigating deep in into the working of the organisation and the structure
of the organisation.

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References
Campbell, J. T., Freund, S. M., Frydenberg, M., Last, M. Z., & Pratt, P. J. (2016). Shelly
Cashman Series Discovering Computers & Microsoft Office 365 & Office 2016: A
Fundamental Combined Approach, Loose-leaf Version.
Ku, H.C., Beckwith, L.M., Urdan, A.A., Singal, P. and Zaman, N., Microsoft Corporation,
2016. Display screen with graphical user interface. U.S. Patent D757,760.
Kumar, R., Ball, T., Lichtenberg, J., Deisinger, N., Upreti, A., & Bansal, C. (2016, June).
CloudSDV Enabling Static Driver Verifier Using Microsoft Azure. In International
Conference on Integrated Formal Methods (pp. 523-536). Springer, Cham.
Quek, June, et al. "The concurrent validity and intrarater reliability of the Microsoft Kinect to
measure thoracic kyphosis." International Journal of Rehabilitation Research 40.3
(2017): 279-284.
Stearns, L., DeSouza, V., Yin, J., Findlater, L. and Froehlich, J.E., 2017. Augmented Reality
Magnification for Low Vision Users with the Microsoft Hololens and a Finger-Worn
Camera.
Xiong, W., Droppo, J., Huang, X., Seide, F., Seltzer, M., Stolcke, A., ... & Zweig, G. (2017,
March). The Microsoft 2016 conversational speech recognition system. In Acoustics,
Speech and Signal Processing (ICASSP), 2017 IEEE International Conference on (pp.
5255-5259). IEEE.