Business Strategies and SWOT Analysis of Microsoft Corporation

This report provides a comprehensive analysis of Microsoft Corporation, beginning with an introduction to the organization, its establishment by Bill Gates and Paul Allen, and its core products and services. The report delves into Microsoft's customer base, mission, vision, and core values. It examines the company's corporate and business-level strategies, including growth strategies like market penetration, product development, and market development, as well as its integrated cost leadership and differentiation business model. A detailed SWOT analysis is presented, highlighting Microsoft's strengths (global presence, large product portfolio, growing cloud business, and focus on innovation), weaknesses (declining PC market, smaller advertising market), opportunities (acquisitions, affordable services), and threats (legal issues, high competition). The report concludes with a summary of the key findings and recommendations for the company's future.

Final project part 1

Table of Contents
INTRODUCTION...........................................................................................................................1
1.Summary of the organization...................................................................................................1
2.Customer base of Microsoft corporation..................................................................................2
3.Mission and core values of organization..................................................................................2
4.Vision of organization ............................................................................................................2
5.Corporate level strategies of organization................................................................................3
6.Business level strategy.............................................................................................................3
7.S.W.O.T. Analysis of organization..........................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Microsoft organization is an USA based global organization, which is established by Bill
Gates and Paul Allen on April 1975, on which the whole report is based (Microsoft Vision,
Mission and values, 2019). Its headquarter in Redmond, Washington. Its products and services
are software for personal computers and laptops, electronic products, and other related services.
Its foremost and famous products and services includes various types of windows, office suite,
internet browsers and web browsers. In this report the all of discussion is about the various
analysis regarding vision, mission and structure of organization as well as its strategies and
SWOT analysis.
1.Summary of the organization
Microsoft organization was registered on Sep. 22, 1993, which is a IT organization. The
organization works in the area of developing software, licences and support a variety of software
products, services and devices. The company is divided in into various parts such as productive
and related operations cloud and more PC's. The organization's production is all about operating
system, productivity applications, applications of server, applications for business solution,
tools for desktop and management of server, tools for software development, video and other
similar type of games, and training and certification of computer system integrators and
developers. It also produce the products of online gaming various PC's and phone's, tablets, etc..
It provides a wide range of services, which contain cloud-based solutions that solution support
and various services of consultation. It also provides a online advertising services to the
worldwide audience.
2.Customer base of Microsoft corporation
Customer base
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The Microsoft corporation serves various types of customers such as business
professionals, individuals, students and other persons also. Various type of information required
for the researching the customers such as age, gender, income, occupation location, etc.. these
information provides a base for targeting customers to the organization. For example if customer
group consists professionals then there will be more professional products and services are
required. If the customers group includes less age and young peoples, these may be students
groups so there was a huge opportunity to launch video games and same other products.
3.Mission and core values of organization
Mission of Microsoft corporation
“The Microsoft mission regarding global diversity and inclusion is to create an
environment that helps Microsoft capitalize on the diversity of its people and the inclusion of
ideas and solutions to meet the needs of its increasingly global and diverse customer base.” is the
mission statement of Microsoft corporation (Microsoft Vision, Mission and values, 2019). The
company existence is defined by its CEO that the empower every individual and every
corporation on the planet to get success more.
Core values
The Microsoft organization is based upon 6 specific principles. These principles are
innovation, diversity and inclusion, corporate social responsibility, philanthropy, Trustworthy
computing.
4.Vision of organization
Vision of Microsoft corporation
“Our vision is to innovate a technology which is accessible by every person and meet
needs and requirements of all and putting a PC on everyone's desk. The technology help to
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people with disabilities and helps in ignoring their problems.”- According to Bill Gates
(Microsoft Vision, Mission and values, 2019).
5.Corporate level strategies of organization.
Corporate level strategies of Microsoft
Microsoft adopt the growth strategy as corporate level strategy in order to gain
competitive advantage (Johnson, 2006). According to growth strategies it adapt various sub
strategies such as market penetration, product development and market development. It adopt the
market penetration strategy for ensuring its growth via increasing sales and marketing. Product
development enabling the growth of Microsoft through the product innovation. Market
development strategy which is adopted by it as supporting strategy ensure its growth by
introducing it in new market for example new countries or regions.
6.Business level strategy
Business level strategy
Business level strategies includes various type of strategies such as leadership related to
cost, discrimination, constant leadership of cost, constant discriminations, etc.. Microsoft
adopted the Integrated cost leadership and differentiation business level strategy (Bharadwaj and
et.al., 2013). That strategy benefited the firm as adoption of alternatives more quickly, learn new
skills and technologies, create products at low cost.
7.S.W.O.T. Analysis of organization
SWOT analysis on Microsoft
SWOT analysis provides an analysis of organizations strengths weakness and
opportunities, threats as follows:
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Strengths: These are the internal factors of Microsoft corporation which enable it in
achieving its goals (SWOT Analysis of Microsoft, 2019). These factors are as follows:
 Global presence: The respective organization works across the global, it is a global
brand as well which operate its business across the 190 countries and it is major strength
of organization. A large population all over the world use window operating system.
 Large product: The Microsoft corporation provides a large product portfolio compares
to its competitors. The products offered by it are server application, video gaming,
business solution application, desktop and server management tools etc.. This is also a
major strength of organization because it attract more and more customers which increase
its sales.
 Growing cloud business: Microsoft and Amazon are both of leading names in cloud
industry. Now a days there was very huge demand for cloud based services which also a
major strengths of the company. Growth is increased from revenues collected through
cloud based services.
 Focus on innovation: Focus on innovation continuously is the major strength of
Microsoft corporation. The organization provides range of services and products with
advance features after a period of time which attract more customers towards the brand.
Weakness: These are the internal factors of organization which keep the organization from
achieving goals, which are as follows:
 Declining PC market: Now in those days the PC market declining day by day which
leads a weak points for the organization. The customers attracted towards smart phones
and tablets than the PC so that the market share of Microsoft shrinks day by day.
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 Smaller advertising market: In the previous years the share of Microsoft in online
market increased day by day. On the other hand, it have very small shares than its
competitors in the industry which is a very major weak point for the Microsoft.
Opportunities: These are the external factors of the environments which provides alternatives to
the organization for achieving its goals (SWOT Analysis of Microsoft, 2019.). These are as
follows:
 Acquisition and partnership: The respective organization acquired various entities in
recent years such as Nokia. These partnership and acquisition provides the organization
better alternative to spread its brand image as well as its product and services.
 Affordable services: Microsoft provides various services and products which are
affordable by every type of customer group which provides a great opportunity for the
business.
Threats: These factors are those external factors which create barrier in the path of
organization's success. These some of are as follows:
 Legal issues and less effective regulatory environment: The legal environment is a
very complex term in today,s world. In the America the businesses also comp-laint about
the poor regulatory environment because it create a barrier in path of growth and business
expansion at international level. The technology industry also concerned about the
security aspects after they seen the Facebook data scandal. Microsoft also bears a huge
amount of fine from the EU Govt. in recent years.
 High competition: The fastest growing competion is the biggest threat for the respective
organization. The competitors of the organization are apple Inc., google Inc., etc..
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CONCLUSION
At the end of the report it can be concluded that the Microsoft is a biggest it organization
and a global brand in technology industry. but there are some weak points of the organization
which it have to improve for achieving its vision and mission statements.
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