Global Market Strategies: An Analysis of Microsoft's Business Report

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Added on  2023/06/04

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This report provides an analysis of Microsoft's global marketing strategies. It begins with an introduction to marketing in the global market and an overview of Microsoft as a multinational corporation. The report delves into the concept of globalization, its impact on business expansion, and the importance of a strong brand presence. It then explores the tools used to analyze the global market, including PESTLE analysis and Porter's Five Forces. The international business framework, including the product life cycle, is discussed, followed by an analysis of Microsoft's mission, vision, and strategic components, such as cloud-first and mobile-first approaches. The report highlights the importance of Microsoft in developing businesses globally, emphasizing ease of use and accessibility. It also examines the value chain within the company, detailing primary and secondary activities, and concludes by outlining the various strategies Microsoft employs, including global, transnational, localization, and international strategies, and whether the company imports and exports its products. The report concludes by summarizing the company's focus on providing quality services and customer satisfaction.
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GLOBAL MARKET PLACE
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Table Of Content
Introduction
Main body
What is globalization ?
Global trade and globalization :
International business framework :
An analysis if international business strategy :
What strategy company uses -
Conclusion
References
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Introduction
The marketing is the strategy which
is used to promote the business in
global market. This is the
promotional activity which is being
done with the aim of finishing goals
successfully. The above report is
based on Microsoft Company
which is multinational company
serves services in global country.
The presentation will explain about
the overview of the company. And
another details that are related with
globalisation and its strategy.
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What is globalisation ?
It is concept which is link
with the expanding
business in another
country. It is a great
opportunity to have a
good and recognised
brand value in global
market.
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Global trade and globalisation :
PESTLE Analysis
Political factor
Economic factor
Social factor
Technological factor
Legal factor
Environmental factor
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Porters 5 Forces -
Competitive rivalry
Bargaining power of buyers
Bargaining power of supplier
Threat of substitute
Threat of new comer
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International business framework :
Product life cycle –
It is the process of a product which
considers 5 levels which is listed in
below :
Market development
Market Introduction
Market Growth
Maturity
Market decline
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An analysis if international business strategy :
Company’s mission and vision
Microsoft’s corporate vision and
mission statements emphasize
empowerment as a value or
benefit that the company’s
products can provide to
customers. The corporate
mission statement directly
reflects the corporate vision
statement of the computer
hardware and software,
consumer electronics, and
online services business.
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Component of strategy –
The company policy focus on
three major factors that are
cloud first, mobile first and
growth by mergers and
accessing and exploring
business possibility link to
virtual reality and argument
reality.
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Importance of Microsoft -
This is becoming an
important part for
developing business as it
helps in making the
business more systematic
and smart functioning. It
provides ease of
utilisation, accessibility
and interactive as well as
using tools within the
companies around the
global country.
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Value chain in context of company -
It is an analytical
structure that helps in
determining business
activity that can make
value and competitive
benefits to the business.
As it includes the primary
and secondary activities.
That considers inbound
logistics and many others.
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What strategy company uses -
Global strategy
Transnational strategy
Localisation strategy
International strategy
Does company import and export -
Yes, company do import and exporting of products in
other country that causes a positive effect on
company images and its products.
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