Analysis of Microsoft's Social Media Communication Strategy Report

This report analyzes Microsoft's social media communication strategy, examining their approach to platforms like Facebook, Twitter, and Pinterest. Microsoft leverages social media for both B2B and B2C interactions, utilizing diverse content, quizzes, and real-time engagement. The company maintains a strong presence with sub-brands and corporate accounts, emphasizing customer interaction and feedback collection to inform marketing strategies. Microsoft's integrated approach includes the Microsoft Social Command Centre for managing interactions and increasing employee involvement, customer engagement and product design. The report highlights Microsoft's use of social media not just for advertising but also for addressing customer grievances and gathering insights. References include sources that discuss Microsoft's social media usage, social media marketing, and customer experience strategies.

Social Media Communication Strategy

How Does Microsoft Take it Online
Microsoft being a both B2B and B2C company has created its own Facebook Social Media Page
for its sub-brands and main products along with its main corporate accounts including Xbox,
Internet Explorerand Windows Phone
The Facebook page is updated frequently and has a sound balance of Visual content along with
interesting and engaging quiz and questions to allow consumers to respond and interact on
areal time basis
The Microsoft Sub-brands have also come up with varied interesting Facebook apps like
Window’s Phone have “Social Hub”
Microsoft has a large number of Twitter feeds in its different Twitter account most pertaining
to its high profile products like Xbox, Bing, Office. The Main Microsoft feed has over 45000
Followers while The Xbox Support Feed is regarded as the most responsive brand over
Twitter tweeting approximately 1.3 times a day.
Microsoft does not claim to have an official Pinterest Page yet its has over 370 pins across 22
boards which includes broad sections of artwork, photography and travel destinations,
sports and flowers ((Moth and Moth, 2019).
Microsoft does not have an official Google account as well, though few of its sub-brands
maintain a sound communication through this social media application

Snap Shots of Microsoft's Social Media
Communication:

Social Media usage strategy by Microsoft
Microsoft maintains a vey sound and strong social media strategy by
communication across varied different platforms. It primarily uses social media not
just to advertise or promote its product but also to maintain a regular interaction with
its customers and facilitate an easy addressing of their grievances (Gain, 2019).
Microsoft emphasizes of gathering ore insight on customer feedback through these
social media platforms which would in turn serves as a primary data for planning and
implementing its marketing strategy.
Microsoft has been undertaking a fairly large scale new media campaign
involving live events, a range of social platforms including, YouTube and Facebook,
and a tour of America that explores the concept of a 'friend' in today's society.

How Microsoft is Making it More Social
◦ Microsoft values a fully integrated organization by establishing the Microsoft Social Command
Centre
◦ One stop solution which manages and monitors all the social media interactions, gathering real-
time insights as well as responding directly to customers when required
◦ The Microsoft Team also utilises its social media for increasing employee involvement, customer
engagement and enhancing its product design.
◦ Since 2012, Microsoft Stores’ social team has been a part of the Microsoft Customer Experience
Center (CXC) (Products.office.com, 2019).
◦ Microsoft News Centre is yet another social media tool which provides the users about the
latest information or any updates pertaining to the company.

References
◦ Gain, M. (2019). Case Study: How Does Microsoft Do Social Media Marketing?.
[online] Social Media Today. Available at:
https://www.socialmediatoday.com/content/case-study-how-does-microsoft-do-
social-media-marketing [Accessed 20 Sep. 2019].
◦ Microsoft.com. (2019). Microsoft - Official Home Page. [online] Available at:
https://www.microsoft.com/en-in [Accessed 19 Sep. 2019].
◦ Moth, D. and Moth, D. (2019). How Microsoft uses Facebook, Twitter, Pinterest
and Google+ – Econsultancy. [online] Econsultancy. Available at:
https://econsultancy.com/how-microsoft-uses-facebook-twitter-pinterest-and-
google/ [Accessed 19 Sep. 2019].
◦ Products.office.com. (2019). Microsoft Teams | Staff Communication Tools.
[online] Available at: https://products.office.com/en-us/microsoft-teams/staff-
scheduling-software [Accessed 19 Sep. 2019].