Strategic Management Report: Microsoft's Performance and Leadership

This report provides an in-depth analysis of Microsoft's strategic management, focusing on the leadership of Satya Nadella and its impact on the company's performance and efficiency. It examines Nadella's leadership practices, including the implementation of transformational leadership and the blue ocean strategy, and evaluates Microsoft's performance in relation to declared and undeclared strategies. The report highlights key initiatives taken by Nadella, such as shifting focus towards hardware and cloud computing, changing the company culture to embrace a growth mindset, and improving mentoring and coaching programs. The analysis concludes with recommendations for further enhancing Microsoft's strategic management and maintaining its competitive advantage in the technology industry.

STRATEGIC
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN ANALYSIS..........................................................................................................................1
Overview of topic........................................................................................................................1
Overview of Microsoft and importance of strategic management..............................................1
Satya Nadella managing Microsoft performance and efficiency................................................2
Leadership practice of Satya Nadela...........................................................................................3
Analysis of Microsoft’s performance in relation to declared/ undeclared strategy.....................6
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management can be defined as a process of setting goals, procedure, objectives
of an organization in order to make organization more competitive. It is one of the main parts of
an organization that helps an origination in achieving success or failure by achieving set goals
and objectives of organization (Makadok, Burton and Barney, 2018). It directly helps an
organization in taking initiatives that can be adopted by them for fulfilling needs and
requirements of all the main stakeholders of organization for achieving success. This report will
lay emphasis upon strategic management of Microsoft which is one of the largest multinational
technology corporations. In this report case study of Satya Nadella, C.E.O. of Microsoft has been
focused upon or evaluation of his efficiency and performance in Microsoft in relation to
declared/ undeclared strategies chosen by them. In this report efficiency of his strategies and
leadership will also be done for evaluation of strategic management of Microsoft.
MAIN ANALYSIS
Overview of topic
Strategic management can be analyzed as highly competitive aspect integral for building
new advanced business positioning productively, and gaining stronger determinants correlated
with varied untapped domains (Lopez Giron and Vialle, 2017). In recent time periods, Microsoft
company has been stringently advancing new strategies for diversifying efficacy among strategic
management operations variedly for longevity within business goals. Leadership and specific
innovation business competencies are evolved in brand, for attaining new quest growth scenarios
variedly at Microsoft where this further will be evolved within research in detail.
Overview of Microsoft and importance of strategic management
Microsoft is an American technology MNC that was founded in 1975 who’s main
headquarter is in Washington, US. They sell products and services like computer, computer
software’s, personal computers, and many other related services. Some of the well known and
star products of Microsoft are Microsoft Windows, Microsoft Office suits, internet explorer,
edge web browser etc. they are one of the largest software Maker. Strategic management is
extremely important for Microsoft in order to achieve success and gain competitive advantage
(Prakash, Bisla and Rastogi, 2021). It further helps them in resolving any kind of problem faced
by organization that can work as a hindrance in achievement of main goals and objectives of
organization in an appropriate manner. In other words, it directly helps in dealing with strategic
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issues or problems faced by corporation. It is important for Microsoft to focus upon developing
strategies that can directly help them in enhancing their overall performance and efficiency
Satya Nadella managing Microsoft performance and efficiency
Satya Nadella is current CEO of Microsoft who took over this position in 2014 and since
then overall shares of company has only moved up and achieve success since 1999 and reached
its highest value. Leadership of Satya Nadella was extraordinary because his leadership helped in
bringing growth mindset to Microsoft. This brought this within Microsoft by helping the
organization in becoming customer-obsessed, inclusive, and working as a single team Microsoft
to achieve growth (Gotsch, Lienhard and Schögel, 2019). Main focus of Satya Nadella was to
enhance focus upon innovation so that they can grow as a word class technology player and
valued technology partner. Overall performance of Satya Nadella in Microsoft was excellent
which further helped him in enhancing overall efficiency of organization by focusing upon
innovation. He had also focused upon providing leadership training to managers and other
leaders for development of skills and knowledge that can be used by them for contributing in
enhancement of overall performance and efficiency of organization and new desired goals can be
achieved. These initiatives and strategies developed by Satya Nadella helped Microsoft in
bringing improvement within overall performance and efficacy of the company which eventually
helped them in achieving hights and increase overall value of shares of Microsoft as well (Ibarra,
Rattan and Johnston, 2018). Some of the main initiatives taken by him for managing overall
performance of Microsoft are as follows:
 Initially Microsoft had focused upon enhancing their overall focus upon software and
software related services but he shifted back focus of Microsoft towards hardware and cloud
computing. Provision of cloud computing services and combining it with other software
services of Microsoft directly helped them in boosting overall performance of Microsoft. For
this, he majorly focused upon introducing innovative services and products to customers as
per need and requirements of costumers.
 Another initiative taken by Satya Nadella was to bring changes within existing culture of
Microsoft for enhancing its overall performance and efficiency. For this it was important to
change existing culture of Microsoft that was inflexible and rigid to flexible and non-rigid.
Or this hierarchy and peaking system had been developed and taken over so that creativity of
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people is not supressed and desired goals can be achieved and innovation within existing
products and services can be brought (Prakash, Bisla and Rastogi, 2021).
 For managing Microsoft performance and efficiency, Satya Nadella shifted primary focus of
organization towards embracing growth mindset and moving from place to place where need
of employee’s knowledge is there. If there was a need of collaboration then contribution of
both the organizations is done in an excellent manner and collaboration can be done
successfully.
 For enhancement of overall performance and efficiency of Microsoft, Satya Nadella also
focused upon shifting focused from performance and power matrix to shared matrix. This is
because he had observed that most of the managers gave extremely less amount of time to
their mentees for mentoring (Prakash, Bisla and Rastogi, 2021). It was one of the main issues
that was working as a hindrance for enhancement of overall performance and efficiency of
Microsoft. He had focused upon shifting primary focus of providing high quality mentoring,
coaching, training etc. so that overall efficiency of employees is no hampered.
Leadership practice of Satya Nadela
Microsoft is one of the globally recognized brand known for its high quality services
among working operations and significant high scale advanced leadership working on towards
building competitive market presence. Satya Nadella, the leader is known for high scale
advanced leadership strategies for building competitive teams and gaining stronger productive
functional reach within business enterprise. Under leadership of Satya Nadella Microsoft has
achieved heights that they failed to achieve since 1999. His unique thinking and mindset helped
him in enhancing overall performance of company. But most importantly his leadership helped
in achievement success. The usage of transformational leadership strategy has further signified
specific analysis in building new changes diversely, strengthening working parameters
profoundly and to further enhance competencies. The brand leads within global level in terms of
serving customers with premium quality standards, high scale business expertise and functional
scale diversification rapidly evolving (NURMUKHANOVA and et.al, 2021).
Transformational leadership strategy
The transformational leadership implementation enables to gain aspects widely correlated
towards building competitive expertise within company, where Satya Nadela aims to further gain
competitive business engagement. Analysis of effective implementation will further personify
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significant working scenarios, where recent trends have been dynamically evolving. Satya
Nadela business strategies, has been functionally evolving in new competencies to further
enhance working expertise dynamically in recent arenas. There are varied quest growth
paradigms, which are being shaped productively into recent working horizons for attaining new
scale aspects diversely on varied grounds. Passion and vision is variedly transformed into recent
horizons at Microsoft, for extending new scale changes among working goals and to attain quest
growth expertise variedly into system (Roy and et.al, 2021). Drives new change and shapes passion: The implementation of transformational
leadership can be understood as one of the most effective aspect for driving new change,
shaping passion into teams. Microsoft leader drives change by using transformational
strategy variedly for building diverse teams, advanced dynamic competencies
profoundly. Satya Nadela, CEO optimistic working approaches has been stringently
shaping wider range of advanced services, where digital working expertise further
integrates brand goodwill.
Improves competitive brand performance: Transformational leadership strategy has also shaped
new improvement into company for building new brand performance within longer time target.
Satya Nadela leadership has empowered employees, as Microsoft hosts brainstorming sessions
and interactive abilities for extending new functional knowledge on varied criteria.
Transformational leadership also builds effective morale determinants, profoundly gaining strong
benchmarks into quality services further among recent changes. CEO further strengthens new
competitive brand aims to deliver high edge goals rapidly into system, to leverage wider scale
potentialities (Velikorossov and et.al, 2020).
 Builds longer time oriented changes variedly into system: The implementation of
transformational leadership strategies has expanded Microsoft functional working
goodwill variedly at business goals. There is also primitive scope towards quest growth
engagement within new vision oriented domains, where brand has high optimistic
business goals personifying new functional goals.
Blue ocean strategy:
This strategy can be understood as one of the most advanced pursuit of differentiation
and low cost competitive market place positioning, where market boundaries and specific
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structure based goals are framed. Microsoft aims to further evolve towards gaining
productive new advancement by implementation of blue ocean strategy, where Satya Nadella
is one of the best visionary leader. The blue ocean strategy has been diversely known to be
one of the most essential aspect in innovation properties, where rapid scale transformation
has been evolved on. Microsoft for longevity.
Implementation of Blue Ocean strategy
Blue ocean strategy has been integrating new keen informative business goals to be formed
as per new competitive aspects diversely, which further integrates diversely strengthened
accountability domains. There are six path frameworks where blue ocean strategy has been
functionally adopted at Microsoft effectively by CEO Satya Nadella, can be analyzed as follows:
Looking across alternative industries- Microsoft has been stringently evolving to build
alternatives in advance, with varied new dynamic changes being on demand for company to
further integrate innovation rapidly (Visser, van Eck and Waltman, 2021).
 Looking across strategic groups within industry: By implementing blue ocean strategy,
Microsoft aims to further enter into strategic groups within global industry paradigms
diversely. Looking across buyer groups: CEO aims to significantly head on building best =
customers preferences services effectively at company, and further attain specific high
quality reach functionally. Looking across complementary product and service offerings: Microsoft leads in
building wide range of electronics products categories variedly into system, where
business specific diversification is worked on. Looking across functional –emotional orientation in and industry: The recent demand
orienting within industry are worked on for further enhancing competitive business
abilities variedly (Prakash, Bisla and Rastogi, 2021). Emotional orientation functionally
evokes productive business reach profoundly, where CEO Satya Nadella leadership has
been competently enhancing recently. Overcoming execution into strategy: Execution of innovation strategies and new
advanced leadership aspects further open up scope for company to attain new
competencies profoundly. Microsoft has been stringently expanding working criteria for
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strengthening new executive strategies, which further opens up scope profoundly
(Ketchen and Craighead, 2020).
Analysis of Microsoft’s performance in relation to declared/ undeclared strategy
Microsoft Corporation is top American multinational technology corporation which
produces computer software, consumer electronics, personal computers, and related services
based on high scale advanced technology. The performance in relation to new business
competencies widely evolving in recent working scenarios have been found to be widely
advanced and essential for working productive diversity arenas. Microsoft has been stringently
evolving towards building best scale virtual based services, automation and rapid scale
functional business positioning targets profoundly into criteria (Martín-Martín and et.al, 2021).
The company business strategy has been competitively moving ahead with three elements which
are cloud first, mobile first through varied mergers and acquisition opening up huge scope for
welcoming new demands. Also by expanding towards new scope oriented in technology
services, Microsoft has been optimistically growing fort attai8jhning new business scope into
global industry. Recent strategies at company are significantly evolving towards building
integrated diversification rapidly into system, which has enhanced stronger scale industry
paradigms and working on towards operating innovation. There is varied scale optimum pace
analyzed at Microsoft company pace goals, where business expertise is also diversifying
competitively. Leadership and strategic management at company has been keenly evolving in
recent arenas at company, which further opens up wider scale growth goals to be primitively
expanded.
The usage of change management model, has asl.so primitively opened up new platforms for
Microsoft, where Satya Nadella has been working variedly in rent time for further integrating
divers innovation rapidly towards new dimensions. Satya Nadela, as one of the best CEO and
leader at Microsoft has been competitively building new vision at business practices for further
channeling new growth goals strategically, towards delivering quest growth target diversely into
working system. By using Lewis change management model, in depth focus can be also attained
among varied scale working expertise which will further also strengthen analysis on diverse
paradigms variedly on further levels (Visser, van Eck and Waltman, 2021).
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 Unfreezing: At this stage, old technologies which need to be shaped on are worked on by
creating essential need for new change to be delivered by new advancement into
framework aspects variedly. Unfreezing also delivers motivation into new system creates
investments planning where Microsoft has been variedly evolving towards new changes
that needs to be delivered into system by training change into teams. It also holds
essential role to significantly enhance future scale business positioning, bringing on
competitive scale working practices for expanding towards untapped new business goals
(Hambrick and Wowak, 2021).
 Freezing: At this stage, Microsoft aims to further integrate wider scale functional
optimization b attending latest new specific business competencies diversely, and
customer reviews among technology platforms are ideally monitored for attaining wider
scale operations goals. New investments are practically build up for attaining new scale
aspects imperatively, which further integrates new business competencies profoundly on
practical working grounds. There is also varied scope overall worked at this stage, which
signifies wider quest growth for welcoming new changes variedly for longevity among
keen business grounds. Channelizing of all new resources are also further optimized for
attaining new scale growth variedly onto system, where Microsoft opens up platforms
rise imperatively within global industry domains.
 Refreezing: At this stage, new changes that have been implemented within productive
operations are monitored and checked by gaining reviews, and also extending new
strengthened vision for larger competitive domains reach (Prakash, Bisla and Rastogi,
2021). Microsoft refreezing stage, further aims to analyze new scale goals and attain
feedbacks form customers which further leverages scope for primitive engagement.
Also new changes that are being taken are checked, with established competitive KPI
factors for further building measures that needs to be strategically taken.
From the above steps, it has been found that Microsoft business global positioning has been
productively growing on varied dimensions with new virtual reality services, and also enhanced
scale services opening up huge scope. The brand is leading within electronic products
promotion, higher working synergies on terms of leadership, business positioning scenarios and
also extending channels for competencies rise variedly. Also, CEO vision, dynamic
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competencies strategies has enabled brand to enter into new scale working services variedly
within recent time period (Dzwigol, 2020).
CONCLUSION
From the above report it has been summarized that strategic management is one of the
most important part of an organization that directly help organization in dealing with strategic
issues that can work as a barrier for organization in achievement of high performance and
efficiency. It is one of the main responsibility of leaders of an organization to ensure that
appropriate and effective strategy has been adopted by organization that can help them in
overcoming shortcoming of origination and help in achieving hights. Above report has further
helped in concluding that Satya Nadella has successfully helped Microsoft in achievement if
high performance and enhance their overall efficiency. His strategies further helped organization
in enhancing overall share value in market and further helped in achieving hights that Microsoft
struggled in achieving since 1999. His focus upon hardware and cloud computing service
introduction directly helped Microsoft in achieving success.
RECOMMENDATIONS
The new functional changes coming up among digital businesses and global MNCs, further
demand integration of new ideologies into practical practice and further also opening new
international positioning variedly for expertise oriented paradigms. Microsoft also further has
huge scope, platforms for competitive business delivery goals and to expand new keen working
expertise variedly towards untapped arenas.
 The usage of best social media marketing tools will further enhance, new company working
strength significantly at Microsoft, where brand can also integrate diversify onto new
productive work goals rapidly. Investing on latest marketing targets, and generating
parameters as per significant operational working goals has enhanced working expertise
diversely. Microsoft by using best new advanced competitive business ideologies further has
been heading to bring on keen working ideologies rapidly into system for growing onto new
dimensions. The brand also further has pace to acknowledge new drivers’ customer’s
preferences, by extending on towards new varied scale work targets and delivering new
strengthened vision (Condino and et.al, 2021).
 Microsoft further can also optimize new investments ion training and development of
workforce, where building best digital platforms and functional working scenarios has also
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enhanced scope variedly. Investments on training will further also open up new vision for
expanding functional work criteria significantly, based on specific working requirements and
also gaining new business domains. It will also strengthen up motivation grounds and extend
up new channels rapidly towards working vision grounds for extended business goals
competitively on varied business standards. There is also significant scope pertained on
towards determining new business ideologies on shape, extending productive domains
rapidly on towards extended functional longevity (Prakash, Bisla and Rastogi, 2021). This
will enable company to deliver best strategic working expertise paradigms variedly on shape,
for strengthened business scope.
The above discussed recommendations, will further enable new changes to be formed up at
Microsoft, and strengthen up goodwill competitively on diverse business paradigms within
global horizons. Also practically company will be able to bring on new quest growth rapidly into
system, acknowledge new changes that needs to be implemented variedly for strengthened
positioning on global domains. Microsoft has been further also expanding keen significant
working criteria, to build global brand name with its premium services and also attaining
goodwill (Bryson and George, 2020).
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