The Impact of Microsoft in UK Business Environment: A Case Study

This report presents a case study examining the impact of Microsoft on the UK business environment. The study investigates the role of international trade and globalization in the software sector, specifically focusing on Microsoft's operations. It analyzes the factors influencing project success, including cost, time, scope, risk, and resources. The report provides a project management plan, including a Gantt chart and network planning, to illustrate the project's timeline and activities. It explores the concepts of globalization, international trade, and their effects on multinational companies like Microsoft. The methodology section details the research design, philosophy, approach, sampling, data collection, and analysis methods. The findings are based on qualitative data collected from Microsoft managers, aiming to understand the interrelation of factors and globalization activities to increase trade. The conclusion summarizes the impact of Microsoft, identifies limitations, and suggests areas for future research, such as expanding into new markets and innovative functions, and includes relevant references.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
Title: The impact of Multinational Technology firm in a Different Business Environment : A
Case..................................................................................................................................................1
study of Microsoft in UK................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the research.........................................................................................................1
Rationale of the research..............................................................................................................1
OVERVIEW OF THE STUDY AND RESEARCH QUESTIONS................................................2
Aim of the report..........................................................................................................................2
Objectives of the report................................................................................................................2
Research questions.......................................................................................................................2
Factors that affect to project........................................................................................................2
PROJECT MANAGEMENT PLAN ..............................................................................................3
Cost and time involved in project................................................................................................3
Scope of the research project.......................................................................................................4
Risk and resources involved in the project..................................................................................5
LITERATURE REVIEW ...............................................................................................................5
Concept of globalisation towards trade in multinational companies in international boundaries
for software sector business.........................................................................................................5
Factors that associated with globalisation to increase trade across the different areas of
international market.....................................................................................................................6
Interrelationship factors and globalisation activities to increase trade of Microsoft different
areas of the world.........................................................................................................................7
Recommendations ways to propose new areas for further development.....................................7
METHODOLOGY..........................................................................................................................8
Research design: .........................................................................................................................8
Research type: .............................................................................................................................9
Research philosophy ...................................................................................................................9
Research approach: .....................................................................................................................9
Sampling: ....................................................................................................................................9
Data collection ..........................................................................................................................10

Data analysis .............................................................................................................................10
Ethical considerations ...............................................................................................................10
DATA COLLECTION AND DATA ANALYSIS........................................................................11
CONCLUSION AND RECOMMENDATIONS..........................................................................19
Conclusion.................................................................................................................................19
Research reflection.....................................................................................................................20
Research limitations...................................................................................................................20
Future area of research...............................................................................................................20
REFERENCES..............................................................................................................................21

Executive summary
International trade considered important role in business success which ascertained to
focus on selling of goods and services across the border. Multinational companies play important
role for development of international trade among several factors such as globalisation and
outsourcing. Present study assists to find impact of globalisation on trade across the national
boundaries to develop goods and services in different areas of the world. The research study, it
can be stated that there are wide scope exists which ascertained to interrelate functions and
operations that increase positive advantages on the globalisation activities. For the studies which
need to explore the cause and effect type of relationship between different variables causal
design is used. It is more suitable for scientific studies rather than qualitative studies. This study
is of qualitative type and various themes are used to understand the functional and conceptual
aspects of study subject. This research involves use of interpretivism philosophy in which
qualitative methods are used to understand the social constructs which influences the behaviour
and observations. It can be appearing bias but in order to get more precise data it is one of the
effective approach. For this study 10 managers of Microsoft are chosen as study samples so that
they can provide in depth information in relation with the research subject.

Title: The impact of Multinational Technology firm in a Different Business
Environment : A Case study of Microsoft in UK.
INTRODUCTION
Background of the research
International trade considered important role in business success which ascertained to
focus on selling of goods and services across the border. Multinational companies play important
role for development of international trade among several factors such as globalisation and
outsourcing. Furthermore, it also assists to facilitate with transition to global market in easier
way within Microsoft. In the present study, globalisation focuses on increasing trade in different
boundaries of international market for software business (Kirithiga, Thiyagarajan and Naresh,
2019). As a result, it helps to conduct effectiveness in systematic manner in different areas of the
world. In addition to this, globalisation helps to developing countries that assists to deal with
increasing in economic growth, solve government issues and poverty problems in systematic
manner. In this consideration, trade barriers are also removed with concentrate on desired level
of effectiveness. There are several benefits implemented that helps to promote education, trade,
technology, investment, competition, etc. It increases employment, culture and organisation
structure which is assisting on focusing on the development organisational development.
Rationale of the research
In order to ensure that the goals and objectives are being accomplished within the
organisation, it needs to be stated that international trade is continuously being expanded with
development of the business in software sector operations. In this regard, present study assists to
find impact of globalisation on trade across the national boundaries to develop goods and
services in different areas of the world. Furthermore, this also helps to analysis trading activities
that assists to deal in different goods and services. In international boundaries, globalisation
helps to focus on economic growth which impact positive and develop more trade that resulting
into higher growth rates (Scrase, Rutten and Brown, 2015). Developing and exploiting in
domestic scarce resources assists to produce surplus so that different resources helps to
accomplish desired level outcomes.
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OVERVIEW OF THE STUDY AND RESEARCH QUESTIONS
Aim of the report
“To examine the impact of Microsoft on the UK business environment - A Case Study on
Microsoft”
Objectives of the report
 To examine how Microsoft has impacted on the Technological industry in UK.
 To assess how Microsoft has contributed to the UK economy
 To interrelate factors and globalisation activities to increase trade of Microsoft across the
border for goods and services.
 To recommend ways and propose new areas for future research.
Research questions
 How has impacted Microsoft impacted on the UK business environment?
 What are the factors that associated with globalisation to increase trade across the
different areas of international market?
 How to interrelate factors and globalisation activities to increase trade of Microsoft
across the different areas of the world?
Factors that affect to project Cost: In the present study cost considered important role to set different activities.
Therefore, £500 needed in it. Time involve: To accomplish project goals, present study involve 4 weeks. Scope: Present study develop scope to increase effectiveness of globalisation to develop
more trade in different areas of the world. Risk: Technical and financial risks are generally involved in the present project that
involved to determine effective results.
 Resources: Physical and technical resources required to accomplish desired level of
outcomes in the present study.
PROJECT MANAGEMENT PLAN
Cost and time involved in project
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Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Research proposal 2 days Mon 3/18/19 Tue 3/19/19
Auto
Schedule
d
Aims and objectives 3 days Wed 3/20/19 Fri 3/22/19 1
Auto
Schedule
d
Literature review 4 days Mon 3/25/19 Thu 3/28/19 1,2
Auto
Schedule
d
Research methodologies 6 days Fri 3/29/19 Fri 4/5/19 2,3
Auto
Schedule
d
Data collection 20 days Mon 4/8/19 Fri 5/3/19 3,4
Auto
Schedule
d
Data analysis 4 days Mon 5/6/19 Thu 5/9/19 4,5
Auto
Schedule
d
Data interpretation 5 days Fri 5/10/19 Thu 5/16/19 5,6
Auto
Schedule
d
Finding and conclusion 3 days Fri 5/17/19 Tue 5/21/19 6,7
Auto
Schedule
d
Recommendations 7 days Wed 5/22/19 Thu 5/30/19 7,8
Auto
Schedule
d
Execute the plan 3 days Fri 5/31/19 Tue 6/4/19 8,9
Auto
Schedule
d
Submission 2 days Wed 6/5/19 Thu 6/6/19 9,10
Figure 1 Gantt chart
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Figure 2 Network planning
GANTT CHART
ACTIVITIES Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Selection of organisation
Choosing aim and objective of research
Developing work break down structure
Gantt chart
Selecting appropriate research
methodology
Formation of questionnaire
Data collection from sample population
and online research
Report writing
Reflection
Project submission for feedback
Final submission
MICROSOFT GANTT CHART
Activity Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
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Formulating research aim and
objectives
Developing project management
plan
Interviewing Microsoft employees
for collecting data
Surveying broad customers of
Microsoft for qualitative data.
Scope of the research project
In order to focus on the present research study, it can be stated that there are wide scope
exists which ascertained to interrelate functions and operations that increase positive advantages
on the globalisation activities. In this consideration, it can be stated that globalisation increasing
several advantages to promote products and services in different areas of the world. Present
study provides a way which helps to increase resources that helps to implement globalisation in
positive consideration in Microsoft (Freer-Smith and Webber, 2017). As a result, it ascertained
with significant advantages in different areas of the world. Moreover, economic performances
can be successfully developed that helps to the business to increase international trade and share
in GDP of the country. It increases several opportunities that helps to attain wider range of
products and services.
Risk and resources involved in the project
In the present study, there are several risks involved that ascertained with globalisation
and impact on operations and functions. With this consideration, it can be stated that financial
and legal risk involved in the present study. This is because, in the present study positive
economic performances can be successfully expanded that ascertained with lower anticipated
profits and experience. Business risk is influenced by several factors which includes sales
volume, per unit price, competition, etc. (Horner, Schindler and Aoyama, 2018). Moreover, there
are different resources exists that helps to regulate several functions with globalisation that
highly influence to focus on goals and objectives.
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Furthermore, technical, physical etc. resources are required to attain desired level of
efficiency at workplace. On the basis of expansion in global areas, Microsoft has opportunity to
increase their performances level in positive manner. As a result, it helps to deal in innovative
functions with considering government regulations (Savona and Oldani, 2016). Moreover, there
are several aspects exists that helps to encountered daily lives of the general population during
performances.
LITERATURE REVIEW
Literature review considered important role in the research study which helps to signify
secondary data analysis to perform several functions and operations. With this consideration,
different themes help to conduct study with appropriate analysis and collect relevant information
as well.
Concept of globalisation towards trade in multinational companies in international boundaries
for software sector business
As per the views of Maiti and Kayal, (2017), globalisation is the process of interaction
and integration among people, companies and government in all over the world. In this
consideration, globalisation determine advance in transportation and communication technology.
In order to increase interaction within the market, there are several aspects develop successfully
such as ideas, culture, etc. In international market, globalisation helps to promote products and
services to increase trade with more profits and productivity. Positive relationship between
different enterprises successfully increases competition that helps to deal in global market easier.
On the other hand, Liu, Wang and Luther, (2018) stated that international trade also considered
interdependence between different countries that integrate stimulate growth with inter
connection. It represents proportion of different types of products and services which is generally
used for import and export among countries. Globalisation is resulting in a greater inter
connection among the world's market so that awareness and communication of several
customers. Profit opportunities and potential risks also easily reach in easier way that are
available in the particular nation.
According to the point of Dombrowski and Fochler, (2017), competitiveness can be
successfully measure in Microsoft with effect of increased competition. In this regard, it can be
stated that companies are broadening with their target areas which can be successfully expanded
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from local areas to international market. As a result, goods and services will be successfully
develop facilitate several operations and functions. Furthermore, people can actively seek with
several operations that made into transition and outsourcing functions. On the other hand,
Rahman and Miah, (2017) argued that technology and efficiency in the international market
continuously expanded which is facilitating the trade taking place globally easily. Globalisation
helped in creating better systems that ascertained to integrate effective results. The innovation
which is technological in the trade of the globe tends to enable and environment which is more
effective.
Factors that associated with globalisation to increase trade across the different areas of
international market
As per the views of Scrase, Rutten and Brown, (2015), there are several factors exists that
are associated with globalisation. As per these considerations it is important to consider that,
technological changes in the different areas is one of the greatest elements that require to
increase in positive consideration that helps to focus on desired level of outcomes. In this
consideration, it can be stated that historical value of the particular environment helps in
making an desired reputation with innovative functions and operations. In addition to this, there
are different aspects in economies of scale that assists to focus on increasing desired level of
results at workplace. On the basis of selling needs of these industries, many emerging countries
have their own transnational corporation. As a result, it impacts on the functions and operations
that successfully expanded trade activities in different areas. On the other hand, Liu, Wang and
Luther, (2018) stated that economy also impact on the operations and functions so that
movement of goods and value addition also impact positively on the functions and operations.
The overall economies of a particular industry successfully develop in positive consideration that
is important factor in globalisation (McCusker and Gunaydin, 2015). In this regard, it can be
stated that determining movement of goods and services assists to produce positive future value
which ascertained with significant advantages in the country.
In addition to this, Freer-Smith and Webber, (2017) generated their views that resources
and markets are considering important role with natural resources such as minerals, coal, oil,
gases, human resource, water, etc. In international areas of the market, these elements also create
impact to deal with positive contribution in the trade of goods and services. It is important
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contribution towards the business development. As a result, it can be stated that Microsoft able to
increase positive advantages in systematic manner.
Interrelationship factors and globalisation activities to increase trade of Microsoft different areas
of the world
According to the views of Horner, Schindler and Aoyama, (2018), globalisation activities
increase successful trade and expansion of the business in different international areas. In this
consideration, across the international boundaries different factors are interrelated with the
increment in selling of goods and services which would be helpful to focus on goals and
objectives. Regional trade understanding or agreements determine more scope of the
globalisation in business. As a result, it increases significant advantages to attain overall goals
and objectives in the market. On the other hand, Kirithiga, Thiyagarajan and Naresh, (2019)
generated their views industrial organisation This is because, technological development helps to
increase areas of production, product mix and firms that helps to expand successful market in
several areas. On the basis of effectiveness, services hiring with procurement of subassemblies.
Global communication is one of the important considerations that helps to increase positive
advantages with economic development of the company.
Recommendations ways to propose new areas for further development
As per the views of Freer-Smith and Webber, (2017), it can be stated that social
globalisation determine sharing of ideas and information between different countries assists to
expand desired level of results at workplace. With the help of political globalisation, it can be
stated that cooperation among different nations set rules and regulations in positive aspects.
Furthermore, more regional organisations helped to increase degree of political globalisation. In
this consideration, it can be stated that sharing of ideas and information between different
countries helps to implement internet and social media. On the other hand, Liu, Wang and
Luther, (2018) argued that Microsoft should focus on social media activities that assists to
expand operations and functions in systematic manner. In this consideration, effectiveness also
develops which assists to focus on cultural flows. On the basis of different country norm and
regulations, positive effectiveness will be successfully developed that ascertained with
profitability and productivity.
According to the views of Scrase, Rutten and Brown, (2015), economic globalisation refers
as interconnectedness which develop successful expansion of trade and exchange of resources. In
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