MICT710 - Telstra's ICT Implications: Ethical Analysis and Data Tools

This report analyzes the ethical implications of Telstra's shift towards a digital business model, examining the changes in its business processes and the ethical considerations arising from this transformation. The report utilizes the 'Doing Ethics Technique' and the ACS Code of Ethics to evaluate the situation, focusing on the impact on stakeholders, the use of decision support systems and business analytics, and the necessary IT governance and standards. The analysis explores the challenges and issues faced during the implementation of new technologies, the potential for data analysis tools to achieve competitive advantages, and the importance of adhering to ethical guidelines in the context of digital disruption. The report also includes recommendations for managing these changes and ensuring ethical compliance in the ICT industry.

ICT Implications – Telstra’s Change in Business Process
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Executive Summary
In the year 2011, Telstra had reported that the association would push ahead in actualizing
another technique with the dispatch of Telstra Digital, lead by Gerd Schenkel of National
Australia Bank. The underlying motivation behind this dispatch was for enhancing the utilization
of advanced channels for client administrations. In any case, changes in a broadcast
communications based association in Australia ought to keep up moral direct according to
Australian law proposes. This report would break down the moral ICT suggestions for the
progressive business technique adjusted by Telstra. At to begin with, the circumstance would be
examined with the assistance of Doing Ethics Technique, which is an arrangement of inquiries
prompting a possible and moral arrangement. In the following part, the whole circumstance
would be broke down from the viewpoint of an ICT Professional, which would review the
circumstance totally to discover the importance of the circumstance being moral utilizing the
ACS code of Ethics.

Table of Contents
Introduction......................................................................................................................................5
Analysis of the situation using the Doing Ethics Technique...........................................................6
What is going on?............................................................................................................................7
What are the facts?...........................................................................................................................8
What are the issues?.........................................................................................................................8
Who is affected?..............................................................................................................................9
What are the ethical issues and implications?.................................................................................9
What can be done about it?............................................................................................................10
What options are there?.................................................................................................................11
Which option is best and why?..................................................................................................11
Analysis of the situation from the point of view of an ICT Professional using the ACS Code of
Ethics.............................................................................................................................................12
Recommendation...........................................................................................................................14
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16

List of Abbreviations and assumptions made
ICT – Information and Communication Technology
ITSM – Information Technology Service Management
ITIL – Information Technology Information Library
ACS – Australia Computer Society
DET – Doing Ethics Technique

Introduction
Telstra Corporation Limited or most generally known as Telstra, is a media
communications association working basically in Australia. Its essential concentrate stays on the
building and activities of broadcast communications organize which advances voice calling,
portable access, web get to, items for pay TV administrations and various different items and
administrations. The association has been a contemporary to Australia Post starting as the
Postmaster-General's Department. In the year 2011, Telstra had declared that the association
would push ahead in executing another methodology with the dispatch of Telstra Digital, lead by
Gerd Schenkel of National Australia Bank. The underlying reason for this dispatch was for
enhancing the utilization of advanced channels for client administrations. Nonetheless, changes
in a media communications based association in Australia ought to keep up moral direct
according to Australian law recommends (Leicester 2016).
This report would examine the moral ICT suggestions for the progressive business
procedure adjusted by Telstra. At in the first place, the circumstance would be investigated with
the assistance of Doing Ethics Technique, which is an arrangement of inquiries prompting a
doable and moral arrangement. In the following part, the whole circumstance would be dissected
from the point of view of an ICT Professional, which would review the circumstance totally to
discover the significance of the circumstance being moral utilizing the ACS code of Ethics. The
paper would likewise hold proposals in regards to the difference in business process as indicated
by the contextual analysis in any ICT based industry concerning the ACS codes of laws and
morals. The investigation of the circumstance from these diverse purposes of perspectives would

empower how the IT administration and IT gauges are to be pertinent to this sort of development
in any ICT based industry.
Analysis of the situation using the Doing Ethics Technique
Doing Ethics Technique or DET is a strategy for breaking down the moral consistence of
any occasion or event in an ICT association. It is accepted that the DET procedure will help in
breaking down any event in an association, ideal and data and correspondence innovation based
association, with the assistance of an arrangement of eight inquiries asked all together. The
arrangement of inquiries that are requested that are accepted be successively breaking down the
whole circumstance and thus help in achieving a point where the last inquiry in the arrangement
would ideally realize the deduction of the whole circumstance.
The arrangement of inquiries that are asked are in succession are the same for each one of
the circumstances emerging in the ICT based association. This occasion for this situation is the
adjustment in business process for Telstra that would turn out to be progressive for the
association, where the whole business process would change into computerized. The inquiries
asked would be consecutive, for example,
 What is going on?
 What are the facts?
 What are the issues?
 Who is affected?
 What are the ethical issues and implication?
 What can be done about it?
 What options are there?

 Which is the best option and why?
It is expected that these inquiries would consecutively and bit by bit achieve a decision
that would exhibit an attainable answer for the moral ramifications that would emerge in the
business procedure change for Telstra for its change into advanced process.
Following would be the examination of the whole circumstance with the assistance of these
inquiries
What is going on?
Telstra Digital is a broadcast communications organization that had been in the
Australian market serving media communications administrations since the season of Australia
Post. As of late, amid the year 2011, Telstra chose to go computerized, sourcing few of the
faultlessly ingenious advanced gifts that are accessible in the market (Lema-Moreta and Calvo-
Manzano 2017). Telstra had changed this business change to actualize the most powerful
computerized groups accessible in the nation. The amusement changing activity was taken in
order to bring together the huge spread business of Telstra Telecommunications Services into
giving one brought together stage of data and station design. To plan this technique, Telstra
propelled Smartphone and tablet applications. One of these Smartphone and tablet programming
applications was CrowdSupport people group (Iden and Eikebrokk 2015). The usage had given
the media transmission administrations into turning advanced by upsetting the way Telstra
approaches its clients and it administrations. Moreover, this usage achieved procedures that aided
in limiting the financial plan of the beforehand adjusted business methodologies.

What are the facts?
The progressive business technique of changing the matter of Telstra media transmission
benefits totally into computerized field had changed the path by which Telstra already used to
anticipate its business and moved toward its clients. The whole stage of the business had turned
out to be bound together with the usage of applications for Smartphone and tablets, having all the
client administrations and items accessible under a solitary stage. The individual accountable for
this usage, Gerd Schenkel had expressed that the execution had been progressive and fruitful;
albeit at first it had happened a few times that the undertaking confronted postponements and
difficulties amid the season of its execution (Ferguson, Thornley and Gibb 2016). The usage of
ITSM or Information Technology Service Management and ITIL or Information Technology
Information Library structure into the business procedure of Telstra empowered a more
dependable and responsive IT administrations. Most of the general population in the association
had voted for the innovative change despite the fact that they are likewise mindful of the way
that it experiences issues in administration and execution.
What are the issues?
The issues that have been there in the execution of the ITSM administrations and the
ITIL structure for influencing the association of Telstra to come to a digitized and brought
together stage had various favorable circumstances added to it. The execution had turned out to
be progressive in changing the way Telstra used to serve its clients. Regardless of the immense
accomplishment of this usage, there had been a few noteworthy issues recognized in this
procedure. The association had 20 long stretches of ITSM encounter (El Yamami et al. 2017).
However it was discovered that there had been not very many confirmations that the association

had concentrated on the absence of the interface measures. It is essential that before usage of
ITSM administrations, the association ought to have an unmistakable view about the right moral
method for execution of the administrations according to the Australian law. In any case, it has
been discovered that Telstra had neglected to comply with these particulars, coming about to
issues emerging during the time spent execution along the adjustment in business process,
prompting delays in the planned time for the venture.
Who is affected?
The impact of any issue emerging amid the execution of a changed strategy for success in
an association impacts relatively every partner identified with the association and the adjustment
in the business procedure. For this situation, where Telstra had been actualizing a changed and
digitized type of business benefits in the association, supplanting the past and conventional
method for administrations, the clients likewise were inclined to be influenced (Bartusevičs et al.
2017). The usage of ITSM and ITIL system in spite of the fact that had issues amid the
procedure of progress for Telstra. This would influence the partners of the association alongside
the clients of the media transmission administrations since any defective usage or postponement
in administrations would influence them to endure the condition. As indicated by the ACS code
of morals and laws, this circumstance isn't at all adequate.
What are the ethical issues and implications?
The issues and suggestions that had been found amid the adjustment in business
procedure of Telstra from being a devoted media communications administration to giving
advanced administrations too additionally bore impact to the partners in the association and the

clients at the less than desirable end of the broadcast communications benefit. As per the ACS
codes of laws for morals, any association changing their business procedure to execute ITSM
and ITIL structures, must keep up every one of the particulars for the interface gauges. This
would likewise incorporate the continuation of guaranteeing definitions from the specialist co-
ops to persuade the more extensive scope of changes inside the network of ITSM. In this way,
the associations powerlessness to take after the best possible determination for the execution of
the changed and digitized business process brought about the issues it had by the ACS implicit
rules according to the Australian law.
What can be done about it?
Each time an association chooses to redesign the business procedure, it needs to take after
couple of sets of accepted rules that are created by the laws of morals of the specific
organization. Be that as it may, Telstra had neglected to withstand the ACS codes of laws as per
the Australian government. The association had 20 long periods of ITSM encounter (Barns et al.
2017). However it was discovered that there had been not very many confirmations that the
association had concentrated on the absence of the interface principles. This whole occasion had
brought about a few issues with respect to the missing of due dates and the disturbance of
administration level understandings among all the specialist co-ops. After the assessment of the
execution of the business procedure, it was discovered that the testing period had 111
respondents, out of which just 45 had accomplished a significant level of combination. In any
case, the particular advantages that had been experienced by those fruitful 45 respondents had
been in the territories of decreased issue determination times, better correspondence, enhanced

revealing and clearer administration forms. The circumstance could have been monitored had the
association kept up consistence with its best possible arrangement benefit conveyance.
What options are there?
In endeavoring to take care of the issues that have excited in the issues amid the
execution of the advanced business process for the broadcast communications association called
Telstra, there have been issues with respect to the usage of the new business process. To
comprehend the issues, there could be a probability, that couple of conceivable choices would be
accessible.
The results of receiving great ITSM practices ought to incorporate a nearer arrangement of IT
benefit conveyance and the association. This should bring about more prominent learning of how
the business utilizes IT administrations and help to make the adaptability and versatility expected
to meet business, client and client needs (Asgari et al. 2017). There ought to likewise be
enhanced nature of ICT benefits in the regions of accessibility, dependability and security, in
addition to enhanced asset usage and significant execution pointers.
Then again, best practice ITSM can be accomplished by guaranteeing the speculation of
the association coordinates its vital target. Specialist co-ops who can do what you can't and
characterize those basic hand-off focuses with them can likewise be searched about for. What's
more, it is essential to characterize the expectations to be traded and wanted combination
indicates must be concurred be recorded in singular provider contracts.

Which option is best and why?
Among the conceivable answers for the issues that have emerged in the usage of the more
current business process in the association of Telstra Telecommunication benefits, the best one
would take after the ITSM controls as portrayed by the ACS codes of laws and morals
guaranteeing that they submit to the laws of lead as per the association assets and the vital needs
required to serve the clients (Turban et al. 2017). It guarantees that the key execution of the most
current business process serves the whole scope of clients and also complies with the vital goal
of the matter of the association. It is just conceivable that following this choice gave by the
Doing Ethics Technique or DET process, a plausible arrangement be achievable to actualize the
new ITIL system and ITSM process with consistence to the ACS code of laws of morals.
Analysis of the situation from the point of view of an ICT Professional using
the ACS Code of Ethics
On the off chance that the whole circumstance is seen by an ICT Professional's viewpoint
there are different irregularities in the key execution of the ITSM and ITIL structure presentation
in the current business forms. Each time an association chooses to overhaul the business
procedure, it needs to take after couple of sets of accepted rules that are produced by the laws of
morals of the specific organization. Be that as it may, Telstra had neglected to withstand the ACS
codes of laws as indicated by the Australian government. The association had 20 long stretches
of ITSM encounter (Turban et al. 2018). However it was discovered that there had been not very
many confirmations that the association had concentrated on the absence of the interface
guidelines. This whole occasion had brought about a few issues with respect to the missing of
due dates and the interruption of administration level assentions among all the specialist