Business Plan: Mid-Oceanic Recycling Company (Entrepreneurship)

This business plan outlines the strategy for Mid-Oceanic Recycling Company (MORC), a company focused on recycling human waste and other waste materials to produce high-quality by-products, particularly organic fertilizers. The plan details the company's nature of business, which involves utilizing new and advanced technologies to create products that meet consumer preferences. The executive summary highlights the problem of increasing waste volumes, the proposed solution of collecting and recycling waste from municipalities, and the target market, including fertilizer producers and agricultural firms. The plan includes financial highlights, a PESTEL analysis of the business environment, and a Porter's Five Forces analysis to assess the competitive landscape. It also covers market segmentation, target market strategies, and projected market growth, emphasizing the increasing demand for organic compost manure and the limited direct competition. The business plan also includes the entrepreneur's background, innovation development process, and future plans for growth and expansion.

Business Plan for Mid-Oceanic Recycling Company 1
BUSINESS PLAN FOR MID-OCEANIC RECYCLING COMPANY
Students by (Name)
Professor’s (Name)
Course
Date

Business Plan for Mid-Oceanic Recycling Company 2
BUSINESS PLAN FOR MID-OCEANIC RECYCLING COMPANY
Table: List of abbreviations
The following letters represents the abbreviations related to the business plan discussed in the
steps below.
Rs/RS Rupees
E Expected
R&D Research and Development
L Lakh
JIT Just In Time
(Source: Author’s work, 2018)
A. Introductory page
Name and address of business
Ph no:
E-mail:
Name and address of the entrepreneur
E-mail:

Business Plan for Mid-Oceanic Recycling Company 3
Nature of business
The nature of the business is the idea of recycling the human waste and other waste
materials to come up of the quality by products which are used in day to day operations
(Salminen 2016). The plan employs the use of new technology and other advanced technologies
in coming up with quality products which satisfies the human test and preferences.
Statement of financing needed
Criteria(in Rs) Year-1 Year-2 Year-3 Year-4 Year-5
Start-up cost
and cash
requirement
30,000,000/- 25,00,000/- 21,00,000/- 17,00,000/- 12,00,000/-
Net working
capital
requirements
12,00,000/- 13,00,000/- 14,00,000/- 16,00,000/- 18,00,000/-
Total 42,00,000/- 38,00,000/- 35,00,000/- 33,000,000/- 30,000,000/-
1.0 Executive Summary
1.1 Problem
Human activities generate large volumes of waste, especially due to industrialization.
Further, the amount of waste is highly connected to consumption and manufacturing sequences
of people. Similarly, the high number of goods penetrating different markets poses another
potential challenge. Additionally, changing demographics, such as rapid increase in population
influence the amount of disposed of leftovers (Laurent et al. 580). Poor waste management has a
detrimental effect on the environment and human health.

Business Plan for Mid-Oceanic Recycling Company 4
1.2 Solution
Based in India , Mid-Oceanic Recycling Company (MORC) will primarily collect,
recycle, and market municipality waste processing organization and utilize is as an ultimate
consumer product. At the same time, it will cater for the increasing demand for organic soil
nourishments and fertilizers (Xue et al. 185). Most importantly, MORC will be the best approach
to minimize the harmful effects of waste on the environment and human. The primary materials
that will be recycled by this company are human sewage and other wastes collected by
municipality process firms.
1.3 Market
The target market for the recycled waste will include fertilizer producers, gold course
clubs, plat sales outlets, landscaping agencies, agriculturalists, and other related firms. All these
latent customers will highly gain the manure’s multiple soil nourishing features.
1.4 Competition
In India , the waste management industry is highly competitive. The primary competitors
include market leaders such as Camellia Resource Recovery Pte Ltd, Sembcorp Industries Ltd,
and Industrial Wastes Auction among others.
1.5 Financial highlights
Year 1
(S$,000)
Year 2
(S$,000)
Year 3
(S$,000)
Sales 1,200 2,500 3,500
Gross margin 1,000 1,300 2,000
Net profit 200 350 800

Business Plan for Mid-Oceanic Recycling Company 5
2.0 Overview of Idea Generation
2.1 The problem worth solving
In the modern world, various human activities develop waste. The way which these
wastes are managed, stowed, collected, and disposed of have a hazardous impact on the
environment and human health. Similarly, there is an increasing demand for organic manure for
soil nourishment. MORC will help manage this problem by meeting the high consumer demands
while conserving the ecosystem and public health.
2.2 Our solution
To collect, recycle, and market waste materials from municipality processing companies
for ultimate use as a consumer product.
2.3 Validation of problem and solution
MORC’s recycled products will provide municipalities with feasible and cost-effective
solution to increasing volume of human waste (Sadef et.al 2016). At the same time, it will cater
for the high demand of organic soil manures and fertilizers. In the process, the company will
make profits while conserving the environment and sustaining a healthy society.
2.4 Roadmap/Future plans
 MORC targets even sales within the first year of functioning and expanding annually.
 Develop a recycling plant in Pulau Ujong, to incorporate five composting units in the first
year.
 Open extra facilities in the first and second year to serve various municipalities of Pulau
Ujong and other cities across India .

Business Plan for Mid-Oceanic Recycling Company 6
 Consistently market MORC by communicating with and lobbying for business for extra
cities and manure using customers.
2.5 Products and services
 Primary service- Provide municipalities across Pulau Ujong with an alternative way to
dispose of increasing volume of human waste.
 Primary product- Recycled waste for use as fertilizer
The company also offers a comprehensive solutions which are also alternatives for
refining and also retail for the re-use of plastics
2.6 Size of the business
MORC will be a 30-employee organization that primarily targets fertilizer producers, gold
course clubs, plat sales outlets, landscaping agencies, agriculturalists, and other related firms
across Pulau Ujong.
2.7 Background of entrepreneurs
Personally, my passion for conserving the environment started at a concrete stage when I noticed
that several people due that preventable diseases that emerge from poor solid waste disposals,
such as diarrhea and cholera. Therefore, MORC is the best approach to fulfill my passion
Name of the entrepreneur
Age/Sex
Educational qualification
Work experience The entrepreneur is associated with the family
experience on environmental skills and also the
broader knowledge on the research of the
environmental issues. The entrepreneur is also

Business Plan for Mid-Oceanic Recycling Company 7
motivated by the interest in the environmental
issues and the frequent visit to the
environmental companies.
Attributes of the entrepreneur The entrepreneur has a wider skills on
planning, innovation, self-confidence,
assertiveness, credibility and the persuasion
knowledge among others which enables him to
design a well system for the waste
management.
Factors influencing entrepreneur The profession and background are among the
motivational factors behind the proposed plan;
the desire to have a clean environment is also a
key factor to the proposed plan. The experience
on the environmental issues is also a playing
factor for coming up with the plan.
Culture The entrepreneur is associated with good
values and morals both from the family and on
the environmental issues .He also possess good
ethical and moral and also passionate about the
plan he is planning to undertake
Attitudes and behavior The entrepreneur has a fighting spirit which is
characterized with the perseverance and
creativity. His respect for the family and other
people is also good for the success of the plan.

Business Plan for Mid-Oceanic Recycling Company 8
The entrepreneur possess good behavior to the
family as well as other people around him.
Risk taker The plan seem to be expensive but the
entrepreneur is perceived as someone is able to
take the risk so long as the dream of the plan is
fully achieved
2.8 Idea generation process
When I identified the waste management problem in Pulau Ujong, I was vigorously
engaged in intense discussions and brainstorming with my potential team about the significance
of the selected company, MORC.
2.9 Innovation and creativity development process
To achieve a full implementation of the environmental project like the recycling of the
human waste and other products, the innovative framework shown below is used.

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The following represents all the processes associated with the innovative framework for
the full implementation of project. These include the following:
 Define the opportunity and the project
 Gather the data on the proposal plan
Questions and assumption and reframing them
 Incubate them
 Ideate or redefine
 Evaluation of the project
 Have a prototypes to the project
 Assess the outcomes of the prototype

Business Plan for Mid-Oceanic Recycling Company 10
 Full implementation of the project
 Iterate the full project now
If the correct procedure is followed, then the final result will be a quality project where
all the objectives are met.
3.0 Market Analysis Summary
3.1 Business Environmental Analysis
3.1.1 PESTEL Analysis
External environment factors Description
Political Landfill tax, carbon targets, landfill targets, India legislation
and agreements, incentives such as recycling credits, public
sector procurement policies, and innovative techniques, such
as nudge strategies
Economic Site costs, access to funds, competition, landfill gate charges,
virgin material costs, market pull or demand, transport costs,
international labor charges, local labor costs, technology
costs, and recycle prices.
Social India consumption patterns, global consumer behavior, public
awareness, attitude towards recycling, NGO campaigns,
media campaigns such as alternative weekly collection, pro-
or anti-green sentiments
Technological Assembly, collection, sorting, recycling, material and final

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use technologies
Environmental Oil reserves, virgin resource accessibility, carbon balance,
global warming control, landfill availability, and exploitation
effect, such as mining damage to ecosystems
Legal
Globalization
Digitalization
Deregulation
Waste procedures, planning system, landfill regulations,
facility registration, and contract issues.
The modern market. This will ensure the globalization of the
world market.
For the efficient performance of the company in the world
market there should be no any threat on world leading
markets. ;this will boost the economy at the same time
compete favorably in the world market
3.1.2 Porter’s 5 + 3 Forces Analysis
Porter’s Force Rating Description
Threat of new entrants Low High investment costs, strict regulations, high exit

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barriers, limited cross-border labor
Bargaining power of
suppliers
High Unionized labor, large and strong suppliers, pay
premium for license and rights
Threat of product
substitutes
Low There are few or zero substitutes for waste
management products
Bargaining power of
buyers
Moderate Slow waste management industry growth in India ,
high strategic stakes, intense competition
Competitive rivalry Moderate Companies within the waste management industry
encounter moderate rivalry due to high mergers and
acquisitions (M&A)
3.2 Market Segmentation