Mighty Kingdom: Strategic Alignment and Business Process Report
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AI Summary
This report analyzes the strategic alignment of Mighty Kingdom, a video game development company, with its business processes and ICT strategy. It explores the meaning of strategic alignment, emphasizing the connection between business processes and strategies. The report highlights the importance of aligning elements within an organization's environment to achieve strategic outcomes, improve customer service, and enhance organizational agility. It also addresses the difficulties that arise when an organization fails to align its elements, such as conflicting objectives, lack of coordination, and diffusion of responsibility. The report concludes by offering a framework for understanding strategic alignment, providing insights for organizational decision-makers to foster sustainability and achieve their strategic goals. The report underscores the significance of aligning ICT strategy with business objectives to foster efficiency, quick response times, and better supply chain management.

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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Meaning of aligning strategy for an organization and its business process................................1
TASK 2 ...........................................................................................................................................3
Why it is important for an organization to align elements of its environment...........................3
TASK 3............................................................................................................................................5
What difficulties organization will face if does not align elements of its environment..............5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Meaning of aligning strategy for an organization and its business process................................1
TASK 2 ...........................................................................................................................................3
Why it is important for an organization to align elements of its environment...........................3
TASK 3............................................................................................................................................5
What difficulties organization will face if does not align elements of its environment..............5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic Alignment is the manner of bringing the movements of an employer's commercial
enterprise divisions and body of workers members into line with the company's planned goals.
The capacity of most corporations to achieve their strategic goals will advantage from
performing a comprehensive strategic alignment to assist that its divisions and employees are
collectively operating in the direction of the corporation's stated goals(Coltman. and et.al., 2015).
This report highlights the strategic alignment of MIGHTY KINGDOM with its business
process and ICT(Information And Communication Technology) strategy which is a technology
company deals is an independent developer of video games for the iOS and Android systems
headquartered in Australia. Mighty Kingdom specialises in cultivating sturdy brand through
development of digital recreation studies with fine manufacturers.
Further this report will highlight the framework for strategic alignment, which helps
increase a clean information of the relationships among techniques and business process.
Moreover, the report will frame an understanding of the relationship among a fixed of strategies
and the conclusion of a set of strategies and eventually it also frames the optimal set of processes
that can attain these strategies.
TASK 1
Meaning of aligning strategy for an organization and its business process.
Strategic alignment is a procedure by which an organization can envision the relationship among
its business process and techniques(Wu, Straub, and Liang.2015). It enables organizational
choice makers to acquire significant insights based totally on their modern tactics. The
framework gives Mighty Kingdom an expertise of the connection between set of processes and
the techniques; it also shows the best set of strategies which could achieve these strategies.
Further, Strategic alignments have to be targeted on increasing client value, reducing
costs over the years, and safeguarding an excessive return on funding. However, leaders have to
keep in mind making huge stake to finance alarming new techniques when the output could be
extremely tremendous. In addition, the Mighty Kingdom must foster robust cultural requirements
that are aligned with the larger method, such as the advent of relevant incentives and
consequences to inspire individuals and companies.
1
Strategic Alignment is the manner of bringing the movements of an employer's commercial
enterprise divisions and body of workers members into line with the company's planned goals.
The capacity of most corporations to achieve their strategic goals will advantage from
performing a comprehensive strategic alignment to assist that its divisions and employees are
collectively operating in the direction of the corporation's stated goals(Coltman. and et.al., 2015).
This report highlights the strategic alignment of MIGHTY KINGDOM with its business
process and ICT(Information And Communication Technology) strategy which is a technology
company deals is an independent developer of video games for the iOS and Android systems
headquartered in Australia. Mighty Kingdom specialises in cultivating sturdy brand through
development of digital recreation studies with fine manufacturers.
Further this report will highlight the framework for strategic alignment, which helps
increase a clean information of the relationships among techniques and business process.
Moreover, the report will frame an understanding of the relationship among a fixed of strategies
and the conclusion of a set of strategies and eventually it also frames the optimal set of processes
that can attain these strategies.
TASK 1
Meaning of aligning strategy for an organization and its business process.
Strategic alignment is a procedure by which an organization can envision the relationship among
its business process and techniques(Wu, Straub, and Liang.2015). It enables organizational
choice makers to acquire significant insights based totally on their modern tactics. The
framework gives Mighty Kingdom an expertise of the connection between set of processes and
the techniques; it also shows the best set of strategies which could achieve these strategies.
Further, Strategic alignments have to be targeted on increasing client value, reducing
costs over the years, and safeguarding an excessive return on funding. However, leaders have to
keep in mind making huge stake to finance alarming new techniques when the output could be
extremely tremendous. In addition, the Mighty Kingdom must foster robust cultural requirements
that are aligned with the larger method, such as the advent of relevant incentives and
consequences to inspire individuals and companies.
1
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MIGHTY KINGDOM business process have to accomplish two things for the company.
It must provide a structure of responsibilities, reporting relationships, and businesses, and it
ought to provide mechanisms for linking and subordinating organizational factors into a
consistent as whole(Gerow, Thatcher, and Grover. 2015).
Managers of company should make out whether to orient in the direction of a
conventional corporation designed for efficiency, which emphasizes vertical linkages consisting
of hierarchy, policies and plans, and formal information structures, or in the direction of a
gaining knowledge of employer, which in return emphasizes on horizontal conversation and
coordination.
Mighty Kingdom emphasizes on aligning every process of business with their strategies
which is one of the most vital things they could do by developing and implementing techniques.
Alignment will make it a lot simpler for management team of company to help them in the
direction of accomplishment of goals.
The company must align its approach with a planned organizational process to secure an
aggressive marketplace(Tarhini, Al-Dmour,and Obeidat,2015). Creating the idea process will
bring about an extra effective place of work surroundings that improves workers
communications and creativity.
Mighty Kingdom regularly pursue hierarchical structures with absolutely described
process roles to manipulate their output. Further, the company links with Functional process
described by means of process features, consisting of splitting into separate groups for
transactions, accounting, advertising and HR. On the other hand, Divisional process are aligned
through workplaces or nearby places, permitting every divisional unit to develop awareness its
entire performance. Further, Matrix process of company combine models so that personnel can
approach to two or more than leaders, inclusive of a marketing manager who reviews to a local
advertising and marketing director and a country wide divisional leader. Moreover, the company
links with network process that are designed to focus on the center functions that differentiates
company, with all non-core dimensions being outsourced to contractors.
On the flip side, IT has emerged as a vital part of nearly every branch, and the majority of
corporations have high outlook for Mighty Kingdom technical investment – inclusive of
decreased expenses, elevated safety, greater productiveness or progressed workflows and
communications.
2
It must provide a structure of responsibilities, reporting relationships, and businesses, and it
ought to provide mechanisms for linking and subordinating organizational factors into a
consistent as whole(Gerow, Thatcher, and Grover. 2015).
Managers of company should make out whether to orient in the direction of a
conventional corporation designed for efficiency, which emphasizes vertical linkages consisting
of hierarchy, policies and plans, and formal information structures, or in the direction of a
gaining knowledge of employer, which in return emphasizes on horizontal conversation and
coordination.
Mighty Kingdom emphasizes on aligning every process of business with their strategies
which is one of the most vital things they could do by developing and implementing techniques.
Alignment will make it a lot simpler for management team of company to help them in the
direction of accomplishment of goals.
The company must align its approach with a planned organizational process to secure an
aggressive marketplace(Tarhini, Al-Dmour,and Obeidat,2015). Creating the idea process will
bring about an extra effective place of work surroundings that improves workers
communications and creativity.
Mighty Kingdom regularly pursue hierarchical structures with absolutely described
process roles to manipulate their output. Further, the company links with Functional process
described by means of process features, consisting of splitting into separate groups for
transactions, accounting, advertising and HR. On the other hand, Divisional process are aligned
through workplaces or nearby places, permitting every divisional unit to develop awareness its
entire performance. Further, Matrix process of company combine models so that personnel can
approach to two or more than leaders, inclusive of a marketing manager who reviews to a local
advertising and marketing director and a country wide divisional leader. Moreover, the company
links with network process that are designed to focus on the center functions that differentiates
company, with all non-core dimensions being outsourced to contractors.
On the flip side, IT has emerged as a vital part of nearly every branch, and the majority of
corporations have high outlook for Mighty Kingdom technical investment – inclusive of
decreased expenses, elevated safety, greater productiveness or progressed workflows and
communications.
2
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Thus, Aligning an ICT strategy and a business strategy includes combining two
techniques right into a single process(Self, Matuszek, and Schraeder.2015). Under this version,
each factor of IT method have to support the company's objectives that means every IT-related
funding, tasks, provider or venture ought to play a function in creating or optimizing enterprise
value.
Mighty Kingdom align organizational strategies with ICT by using information technology
efficiently to attain the desired result of an organization. It can be used to combine objectives, for
example to improve financial overall performance or marketplace function. Further, strategies
and ICT Alignment attention on the consequences of the corporation and the concord among ICT
and choice-makers within the companies, which demonstrates the coordinating relationship
among technology and organizational strategies.
To achieve organizational ICT alignment the company have to make decisions that
considers the organizational goals and ICT guidelines(Mo, Mistilis,and Del Chiappa.2015).
Further, ICT-governance is the duty of the board of administrators and executive control. That is
why it turns into a representative part of the corporate strategy. Thus, the company includes
organizational process and methods that make certain that ICT strategy continues to exist within
the company’s strategies and accompanying targets.
ICT alignment organizational strategies can enhance company's overall performance. It
will lead to extra efficient tactics, quick response instances and greater supply chain management
due to the fact all aspects of a business aren't only working in the direction of commonplace
desires, but will be concerned about what others may be doing(Coltman, and et.al.2015).
TASK 2
Why it is important for an organization to align elements of its environment
Organizational Strategies and ICT strategy alignment and operational alignment both are great
influencers of competitive advantage in the company's external and internal environment.
The greatest significance of alignment are the fulfillment of strategic enterprise
outcomes(The importance of IT and Business Alignment.2018). With aligned enterprise and ICT
strategy, the company will be in a better positioned to broaden and deliver market-main products
and services with greater quality stage.
Strategic ICT alignment ensure that there are quality staffs within the company and each
personnel will try to fulfill every goal of the company within the organization environment.
3
techniques right into a single process(Self, Matuszek, and Schraeder.2015). Under this version,
each factor of IT method have to support the company's objectives that means every IT-related
funding, tasks, provider or venture ought to play a function in creating or optimizing enterprise
value.
Mighty Kingdom align organizational strategies with ICT by using information technology
efficiently to attain the desired result of an organization. It can be used to combine objectives, for
example to improve financial overall performance or marketplace function. Further, strategies
and ICT Alignment attention on the consequences of the corporation and the concord among ICT
and choice-makers within the companies, which demonstrates the coordinating relationship
among technology and organizational strategies.
To achieve organizational ICT alignment the company have to make decisions that
considers the organizational goals and ICT guidelines(Mo, Mistilis,and Del Chiappa.2015).
Further, ICT-governance is the duty of the board of administrators and executive control. That is
why it turns into a representative part of the corporate strategy. Thus, the company includes
organizational process and methods that make certain that ICT strategy continues to exist within
the company’s strategies and accompanying targets.
ICT alignment organizational strategies can enhance company's overall performance. It
will lead to extra efficient tactics, quick response instances and greater supply chain management
due to the fact all aspects of a business aren't only working in the direction of commonplace
desires, but will be concerned about what others may be doing(Coltman, and et.al.2015).
TASK 2
Why it is important for an organization to align elements of its environment
Organizational Strategies and ICT strategy alignment and operational alignment both are great
influencers of competitive advantage in the company's external and internal environment.
The greatest significance of alignment are the fulfillment of strategic enterprise
outcomes(The importance of IT and Business Alignment.2018). With aligned enterprise and ICT
strategy, the company will be in a better positioned to broaden and deliver market-main products
and services with greater quality stage.
Strategic ICT alignment ensure that there are quality staffs within the company and each
personnel will try to fulfill every goal of the company within the organization environment.
3

Further, it develops ongoing education and training is provided as the effects of this procedure
recognize the objective of company. Moreover, the alignment maintains high employee morale
that develops happy Employee and thus will accomplish company's goals.
A powerful collaborative relationship between company's strategies and business process
within the environment helps in driving technological initiatives and achieving favored
objectives, and it works with every commercial enterprise unit inside an agency operating in
agreement to satisfy company's strategic goals(Gerow, Thatcher, and Grover. 2015).
Social factor of company's environment is the procedure in which commercial enterprise
and IT executives in an organization unit apprehend and are devoted to every missions, visions
and plans and to the corporate objectives / aspirations of the company.
Cultural dimension within the company's environment promotes the coalition between
the ICT strategy and organization strategy. Hnady identified 4 main sorts of organizational
culture: power, position, challenge and person(Tarhini, Al-Dmour and Obeidat. 2015). Once
these dimensions have been addressed, the observations can be made on the extent of alignment
and how it is able to be measured:
The Level of alignment is the method in which diversified tiers of company have aligned
at the micro and macro level engagement of personnel.
Measuring alignment means how managers recognize they have or don't have alignment
in terms of the tangible and intangible elements. This is a consistent technique, approach and
boundaries based on how to uphold IT expenditure.
Through strategic alignment and business process customer service can be stepped
forward with more effective and regular purchaser management and extended client know-how.
Further, Organizational agility will be advanced by using dealing with systems alignment
of enterprise desires by way of standardizing and reusing mature additives instead of growing
alignment which will cause device diversity and scaling problems(Self, Self, Matuszek, and
Schraeder.2015). Agility has benefits and cons if no longer handled properly.
Moreover, company's relationships with distributors, patrons, provider vendors are
complex, thus, ICT strategy and business process alignment desires to be correctly aligned to the
needs of those relationships to be effective.
On the other side, IT cost discount is a benefit in which ICT strategy is developed
without macro factor idea into the enterprise alignment needs will boom capital costs and
4
recognize the objective of company. Moreover, the alignment maintains high employee morale
that develops happy Employee and thus will accomplish company's goals.
A powerful collaborative relationship between company's strategies and business process
within the environment helps in driving technological initiatives and achieving favored
objectives, and it works with every commercial enterprise unit inside an agency operating in
agreement to satisfy company's strategic goals(Gerow, Thatcher, and Grover. 2015).
Social factor of company's environment is the procedure in which commercial enterprise
and IT executives in an organization unit apprehend and are devoted to every missions, visions
and plans and to the corporate objectives / aspirations of the company.
Cultural dimension within the company's environment promotes the coalition between
the ICT strategy and organization strategy. Hnady identified 4 main sorts of organizational
culture: power, position, challenge and person(Tarhini, Al-Dmour and Obeidat. 2015). Once
these dimensions have been addressed, the observations can be made on the extent of alignment
and how it is able to be measured:
The Level of alignment is the method in which diversified tiers of company have aligned
at the micro and macro level engagement of personnel.
Measuring alignment means how managers recognize they have or don't have alignment
in terms of the tangible and intangible elements. This is a consistent technique, approach and
boundaries based on how to uphold IT expenditure.
Through strategic alignment and business process customer service can be stepped
forward with more effective and regular purchaser management and extended client know-how.
Further, Organizational agility will be advanced by using dealing with systems alignment
of enterprise desires by way of standardizing and reusing mature additives instead of growing
alignment which will cause device diversity and scaling problems(Self, Self, Matuszek, and
Schraeder.2015). Agility has benefits and cons if no longer handled properly.
Moreover, company's relationships with distributors, patrons, provider vendors are
complex, thus, ICT strategy and business process alignment desires to be correctly aligned to the
needs of those relationships to be effective.
On the other side, IT cost discount is a benefit in which ICT strategy is developed
without macro factor idea into the enterprise alignment needs will boom capital costs and
4
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produce fragmented answers which are difficult to guide. ICT and business process alignment
will facilitate standardization and combination with reduction in cost.
Further, Risk management will process in which alignment procedure pushes the
company to bear the effectiveness of its structures against a numerous range of things (legal,
compliance, regulatory). Thus, by improving visibility, alignment also helps in the continual
management of risk.
TASK 3
What difficulties organization will face if does not align elements of its environment
When leaders put in force a new strategy without considering the adjustments that occurs
within an organisation all through in company's process, they are preparing for strategic failure
of company.
In poorly designed systems, the business within the internal environment may
additionally pursue contradictory strategic objective. For example, if the management group tries
to increase revenue by obtaining new customers, yet the income crew remains focused for
purchaser retention, thus, these two inconsistent goals will possibly get compromised(Mo,
Mistilis, and Del Chiappa.2015).
Lack of mutual know-how between enterprise and IT professionals within organisation
environment the company will fail to accomplish goals, lead to mutual allegation in intricate
situations and that will cause distrust among the members of an organisation.
Due to the improper alignment within organisation environment conflicts may rise up
between departments of the Mighty Kingdom on the grounds that priorities and objectives often
get into conflict.
Due to the improper alignment of product lines within the internal organisation
environment their can be lack of coordination between product strains(Wu, Straub, and Liang,
2015). Further, Functional or expert evolution can suffer as purposeful professionals are
separated from every different and their can be duplication of efforts throughout product
businesses.
Improper alignment of business process in organisation environment can decrease
consciousness on the purchaser unless consumer-dealing with methods are virtually prioritized.
On the other hand, Experts in useful regions which include Finance, HR, Marketing, and so forth
5
will facilitate standardization and combination with reduction in cost.
Further, Risk management will process in which alignment procedure pushes the
company to bear the effectiveness of its structures against a numerous range of things (legal,
compliance, regulatory). Thus, by improving visibility, alignment also helps in the continual
management of risk.
TASK 3
What difficulties organization will face if does not align elements of its environment
When leaders put in force a new strategy without considering the adjustments that occurs
within an organisation all through in company's process, they are preparing for strategic failure
of company.
In poorly designed systems, the business within the internal environment may
additionally pursue contradictory strategic objective. For example, if the management group tries
to increase revenue by obtaining new customers, yet the income crew remains focused for
purchaser retention, thus, these two inconsistent goals will possibly get compromised(Mo,
Mistilis, and Del Chiappa.2015).
Lack of mutual know-how between enterprise and IT professionals within organisation
environment the company will fail to accomplish goals, lead to mutual allegation in intricate
situations and that will cause distrust among the members of an organisation.
Due to the improper alignment within organisation environment conflicts may rise up
between departments of the Mighty Kingdom on the grounds that priorities and objectives often
get into conflict.
Due to the improper alignment of product lines within the internal organisation
environment their can be lack of coordination between product strains(Wu, Straub, and Liang,
2015). Further, Functional or expert evolution can suffer as purposeful professionals are
separated from every different and their can be duplication of efforts throughout product
businesses.
Improper alignment of business process in organisation environment can decrease
consciousness on the purchaser unless consumer-dealing with methods are virtually prioritized.
On the other hand, Experts in useful regions which include Finance, HR, Marketing, and so forth
5
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can be neglected and devalued. Further, this will lead to duplication of efforts throughout
procedure undertaken by the company.
Due to the improper alignment within the company's environment can lead to diffusion of
responsibility. Further their will be difficulty in finding the purpose of organizational problems.
It will also create cognitive state among customers who want single factor of contact and it will
also require an excessive degree of equipped lateral verbal exchange capability(Gerow,
Thatcher, and Grover.2015).
CONCLUSION
This report briefly summarizes alignment as a recognition relation among businesses process and
organizational strategies. We have offered a formal framework that shows the highest quality
strategic alignment within an organizational context. This project consists of a set of strategies
for correlating process to practical desires, strategic plans and optimization targets. Further, the
report have commented on the use of strategic alignment to decide the alignment among
techniques and strategies that shows an employer the foremost set of procedures from a method
portfolio that might help them recognize their strategies. The results of this report will offer
organizational choice makers with a tool to apprehend sustainability in an operational context.
The framework that we've offered contributes to a higher knowledge of strategic organization
technique alignment and in addition have assist selection makers with a tool to understand
sustainability in a functional circumstance.
6
procedure undertaken by the company.
Due to the improper alignment within the company's environment can lead to diffusion of
responsibility. Further their will be difficulty in finding the purpose of organizational problems.
It will also create cognitive state among customers who want single factor of contact and it will
also require an excessive degree of equipped lateral verbal exchange capability(Gerow,
Thatcher, and Grover.2015).
CONCLUSION
This report briefly summarizes alignment as a recognition relation among businesses process and
organizational strategies. We have offered a formal framework that shows the highest quality
strategic alignment within an organizational context. This project consists of a set of strategies
for correlating process to practical desires, strategic plans and optimization targets. Further, the
report have commented on the use of strategic alignment to decide the alignment among
techniques and strategies that shows an employer the foremost set of procedures from a method
portfolio that might help them recognize their strategies. The results of this report will offer
organizational choice makers with a tool to apprehend sustainability in an operational context.
The framework that we've offered contributes to a higher knowledge of strategic organization
technique alignment and in addition have assist selection makers with a tool to understand
sustainability in a functional circumstance.
6

REFERENCES
Books and Journals
Coltman, T. and et.al., 2015. Strategic IT alignment: twenty-five years on.
Wu, S.P.J., Straub, D.W. and Liang, T.P., 2015. How information technology governance
mechanisms and strategic alignment influence organizational performance: Insights from a
matched survey of business and IT managers. Mis Quarterly.39(2).pp.497-518.
Gerow, J.E., Thatcher, J.B. and Grover, V., 2015. Six types of IT-business strategic alignment:
an investigation of the constructs and their measurement. European Journal of Information
Systems.24(5). pp.465-491.
Tarhini, A., Al-Dmour, R.H. and Obeidat, B.Y., 2015. STRATEGIC IT-BUSINESS
ALIGNMENT AS MANAGERS’EXPLORATIVE AND EXPLOITATIVE
STRATEGIES. European Scientific Journal, ESJ.11(7).
Self, D.R., Self, T., Matuszek, T. and Schraeder, M., 2015. Improving organizational alignment
by enhancing strategic thinking. Development and Learning in Organizations: An International
Journal.29(1). pp.11-14.
Mo, C., Mistilis, N. and Del Chiappa, G., 2015. The alignment between information and
communication technology strategy and business strategy of professional conference
organizers. Event Management.19(3). pp.391-406.
Online
The importance of IT and Business Alignment.2018.[Online].Available
through:<https://educate.superloop.com/blog/the-importance-of-aligning-it-with-business-
functions>
7
Books and Journals
Coltman, T. and et.al., 2015. Strategic IT alignment: twenty-five years on.
Wu, S.P.J., Straub, D.W. and Liang, T.P., 2015. How information technology governance
mechanisms and strategic alignment influence organizational performance: Insights from a
matched survey of business and IT managers. Mis Quarterly.39(2).pp.497-518.
Gerow, J.E., Thatcher, J.B. and Grover, V., 2015. Six types of IT-business strategic alignment:
an investigation of the constructs and their measurement. European Journal of Information
Systems.24(5). pp.465-491.
Tarhini, A., Al-Dmour, R.H. and Obeidat, B.Y., 2015. STRATEGIC IT-BUSINESS
ALIGNMENT AS MANAGERS’EXPLORATIVE AND EXPLOITATIVE
STRATEGIES. European Scientific Journal, ESJ.11(7).
Self, D.R., Self, T., Matuszek, T. and Schraeder, M., 2015. Improving organizational alignment
by enhancing strategic thinking. Development and Learning in Organizations: An International
Journal.29(1). pp.11-14.
Mo, C., Mistilis, N. and Del Chiappa, G., 2015. The alignment between information and
communication technology strategy and business strategy of professional conference
organizers. Event Management.19(3). pp.391-406.
Online
The importance of IT and Business Alignment.2018.[Online].Available
through:<https://educate.superloop.com/blog/the-importance-of-aligning-it-with-business-
functions>
7
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