Graduate Diploma Migration Law: Oswald Migration Agent Business Plan

This document is a detailed business plan for a migration agent, outlining the establishment and operation of a migration consultancy firm. The plan includes a mission statement, business objectives for the short and long term, and a proposed management structure with clearly defined roles f...Read More

Running head; BUSINESS PLAN 1
BUSINESS PLAN
Name
Institution

BUSINESS PLAN 2
Migration agent business plan
Being a migration agent, it is important to help clients through handling all their
migration concerns1. Another role of a migration agent is updating the clients about the ever
changing migration rules and procedures2. Help my clients who will be met by incorrect
decisions from the department of Australia immigration. With all the passion that I have in
serving my clients, I have to start a migration business. With the legal knowledge I have, there is
no better way to direct my energy than serve clients and put smiles on their faces through my
migration agent business. There is no better way to help clients in Australia than through
developing a business plan for the same3.
The business plan
Title: The Oswald Migration agent center
1. Business objectives:
The next one year: in the next less than six months into the business, our migration agent
business should be able to meet the clients need precisely and completely without the help of any
other outside and helping hand. The business should also be able to cultivate a formal working
environment that provides humans a sustainable approach to earning a living to all our
employees in the business so that they serve our customers diligently enough. For the business
1 Rubin, T. H., Aas, T. H., & Stead, A. (2015). Knowledge flow in technological business incubators:
evidence from Australia and Israel. Technovation, 41, 11-24.
2 Wong, A. (2017). Transnational real estate in Australia: new Chinese diaspora, media
representation and urban transformation in Sydney's Chinatown. International Journal of Housing
Policy, 17(1), 97-119.
3 Boese, M., & Phillips, M. (2017). The role of local government in migrant and refugee settlement in
regional and rural Australia. Australian Journal of Social Issues, 52(4), 388-404

BUSINESS PLAN 2
partners, it is our obkective that in the next one year we will be able to create a path of earning a
living for them. Apart from the two, in the next less than one year our migration business should
be able to at all time demonstrate commitment to sustainability. As a firm we look forward to
actively be able to participate in sustainability programs within the Australian community. Our
sustainability objective will be focused on integrating sustainable business practices whenever
there will be a possibility. It is believable that through community sustainable practices, the
business will be able to grow since it will also be a marketing strategy4.
The next five years: Our objectives in the next five years are to be able to conquer the rest
of the country in migration agent business. The first objective is to become the leading brand in
the migration consulting and agency industry in the whole of West Sydney Australia. It would
automatically mean that we would be in the top 30 firms in Australia within less than 10 years of
active business operation. The objective looks tall but through the feasibilities studies conducted
on the business, it is very much possible to achieve the objective as soon as possible.
In the next less than ten years our business migration agency should be the leading brand
choice for customers in offering immigration and migration agency business for both corporation
and individuals. The target market should be within West Sydney before we spread our wings far
and wide and reach the whole of Australia. As for consultancy, it is our objective that in the next
less than ten years we become the proper consultancy firm within Australia.
The main and long term objective of our migration business agency as will be stated in
the mission statement is to become the leading brand in the Australian migration consulting and
agency industry. Until this objective is achieved the business will continue striving to achieve it.
2. Business ownership and management structure
4 Hugo, G. (2017). Malaysian migration to Australia. Malaysian Journal of Economic Studies, 48(2),
147-174

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For a normal starting business the business would have settled for three full time staff
members but since the plan is to build a standard migration agent business and consultancy firm
in the whole West Sydney. The plan is to get it right from the beginning which is the reason we
have to go extra mile and ensure that the business acquires competent, honest and hardworking
employees that will occupy all the positions well and well enough5.
The business has to hire qualified, honest, hardworking, customer centric individuals who
are willing to work while they build a prosperous business that will benefit every stakeholder. By
stakeholders, we include the owner, the workforce and the customers. To make sure all the
positions are occupied by competent talents the business will create a profits sharing
arrangement where business is based on performance for the first period of five years. The faster
the business meets the set targets the sooner the profits sharing arrangement will be launched.
The business will therefore have the following positions;
CEO (CHIEF EXECUTIVE OFFICER) only one available position
Roles; the chief executive officer will also be the owner of the business. he/she is
responsible for effectively recruiting, selecting, orienting, training, coaching, counseling and
disciplining all the other employees that are under him6.
He will also be responsible for job appraisals, planning and monitoring of results of the
business and the other employees. The CEO is also responsible for ensuring that the climate for
offering information and opinions for business in the set premises is conducive enough. The
CEO will be the only one responsible for signing prices and business deals7.
5 Tan, G., & Hugo, G. (2017). The transnational migration strategies of Chinese and Indian students
in Australia. Population, Space and Place, 23(6), e2038
6 Robertson, S. (2019). Migrant, interrupted: The temporalities of ‘staggered’migration from Asia to
Australia. Current Sociology, 67(2), 169-185
7 Edgington, D. W. (2018). Japanese business down under: Patterns of Japanese investment in
Australia. Routledge

BUSINESS PLAN 2
The business will need a CEO if there is any shot at achieving the objectives. It is through
the CEO that the created objectives are broken down into achievable roles to other employees. It
is also through the CEO that the customers will get attracted to the business knowing that the
prices that the CEO creates are achievable and are worth the services provided.
The business also needs a CEO since it is through him/her that it will be able to evaluate
and analyze the success of the organization. Having created the objectives and how they should
be achieved, the CEO knows best how these decisions are almost being achieved or they are far
from being achieved. He represents the milestone of the business.
Migration attorneys, lawyers and consultants
There will be three positions for the start-up but can later be improved to a huge number.
The lawyers are the most crucial and important employees of the firm.
Roles
The lawyers will be the ones to provide legal advice to all the stakeholders involved in
the business. They will play a crucial role in collecting and submitting appropriate
documentations to prove cases and points from the case. They will be responsible for
representing our client in court in matters migration. They will be expected to assist clients with
any citizenship tests that the clients are expected to take8.
The position of lawyers and consultancy is important to the business since they are the
ones dealing directly with the clients. It is through services provided by the lawyers that the
business will get revenue9. They have to assist the client in order for the business to get more
8 Sadgrove, K. (2016). The complete guide to business risk management. Routledge.
9 Shahriar, A. Z. M., Schwarz, S., & Newman, A. (2016). Profit orientation of microfinance institutions
and provision of financial capital to business start-ups. International Small Business Journal, 34(4),
532-552

BUSINESS PLAN 2
market and more clients. The lawyers, attorney and consultancy business is an important position
to the business and therefore will only attract competent individuals.
Marketing and sales managers and personnel
Without marketing the business might not grow fast enough to meet the demands of the
ever growing migration agency business. The business will only need one person for this
position for a start but might later include more employees for the same position.
roles
Identifies and reaches out to new target markets, new partners and new business
opportunities. The marketing executive will also be responsible for identifying and leading
development opportunities which will lead to assurance of completion of any relevant projects.
The marketing executive should also be responsible for developing proposal documents that are
in line with the business policy10.
The position is important to the business, since it is through the marketing executive that
the business will grow to be something that is widely known by clients all over West Sydney and
the greater Australia. It is also through this position that the business will determine the markets
and the clients need and adjust accordingly.
Accountant
The business will need one accountant responsible for all the finances used by the
business.
Roles
The one accountant will be responsible for preparing financial budgets, statements and
report for the business. It is the report by the accountant that will be given to stakeholders. The
10 Lim, B. T. H., & Loosemore, M. (2017). How socially responsible is construction business in
Australia and New Zealand?. Procedia engineering, 180, 531-540

BUSINESS PLAN 2
financial statements can be used for various purposes by the business. They can be used to
acquire loans, fund the business and share profit among the employees. This explain show the
position is crucial for the company.
Front desk officer
The position is mostly appropriate for a lady. The lady should be responsible for
welcoming guests, clients and customers. She should be ready to handle clients with utmost
professionalism while answering their direct inquiries about the business and its operation.
The business will need this position since new clients have to be welcomed in a special
way to make them stay and trust the services that the business offers11.
3. Target market
The psychographics and composition of those who need migration consultancy business
cut across all individuals, small businesses and even large corporations12.
The business is targeting small-sized corporation for a beginning. The target market
ranges from medium sized businesses and well established ones that operate within Australia.
Individual clients make the huge target market for the business.
The opportunities that are within small sized businesses and individuals are that most of
these corporations perceive consultancy as something meant for huge corporations13. It is this
11 Liu, L., & Chen, Y. (2017). How does a project-based organization (PBO) scale its business.
In Project Management Institute Australia Conference (pp. 1-12).
12 Dooley, K., Liu, L. L., & Yin, Y. M. (2018). Supplying private tuition: edu-business and Asian
migration in Australia. Discourse: Studies in the Cultural Politics of Education, 1-12
13 Burns, P. (2017). New venture creation: a framework for entrepreneurial start-ups. Palgrave

BUSINESS PLAN 2
similar characteristic that the business will therefore use this ignorant mentality to get to the
target market which will raise awareness and in turn raise customer target for the business. The
business will therefore attract customers like:
International student across West Sydney
Undocumented migrants
Sports clubs
Construction companies
Real estate firms
Individual and house holds
4. Financial requirements
Start up costs
Start up expense Estimated cost
Equipment $10,000-$125,000
Incorporation fees $300
Office space $100 per employee per month
Inventory $1200
Marketing, advertising and promotion $3000
Website and technological expenses $50 per month
Office requirements and other supplies $240
Payroll for employees and employee
expenses
$5000 per year
Insurance, license and permit fees $100 variable depending on profits

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Travel costs $100 variable at the end of the month
Miscellaneous $1000
Total start up cost $21,090
Operation costs on the first year
Operation expense Estimated cost
Rent and facilities $5000 per year
Utilities $2900 per year
Salaries and labor cost $10000 per year
Supplies and equipment $ 2300per year
Repair and maintenances $4000per year
Marketing and promotion $5000 per year
Miscellaneous $1000
Total cost $29200
Funding
Australian government entrepreneurs program
We plan to get funding from the owners and shareholder personal savings. Each will
contribute $10000. The funding will also be done from sourcing for soft loan from each family
member that will be willing to join the business14.
14 Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society

BUSINESS PLAN 2
The business will get a funding from the federal government business scheme. The
funding is given by the government to encourage competitiveness, productivity and accelerate
commercialization of new ideas like the business plan that we have here15.
The government will award our business $1,000,000 since it falls under the innovation
connections and attract support. The business will also attract such government funds since the
fund is awarded to specific sector of operating business like the one we are planning to be
involved in.
To get the funding we are required to fill the online form provided by the government and
provide a one year action plan and a business plan. The $1000000 will only be addition to the
commercial support that we have already received from the ministry of migration and the
department of foreign investors which will also contribute greatly in terms of finances.
5. Business risks and mitigation ways
The only business risk that we are facing is that ours is a new migration firm that might
take sometimes to break into the market and gain trust and acceptance. The competition from
already established organizations might be very stiff for the business to put up with16.
Another risk of un -prosperity comes from the fact that the migration industry is saturated
and clients are not ready to pour out cash unless they are ready they will receive the cash back.
Mitigation procedures
15 Hajkowicz, S. A., Reeson, A., Rudd, L., Bratanova, A., Hodgers, L., Mason, C., & Boughen, N.
(2016). Tomorrow’s digitally enabled workforce: Megatrends and scenarios for jobs and employment
in Australia over the coming twenty years. Australian Policy Online
16 Bloch, H., & Bhattacharya, M. (2016). Promotion of innovation and job growth in small‐and
medium‐sized enterprises in Australia: Evidence and policy issues. Australian Economic
Review, 49(2), 192-199

BUSINESS PLAN 2
The only working mitigation process for both risks will be investing heavily in proper
advertisements and publicity. The business will be known and there will be time to prove that it
is legitimate too. The online portal program is also a good mitigation procedure for solving trust
issues that might arise from migration clients17.
6. Developing and improving skills
There is need for the professionals in the business to improve consultancy skills and
update information on developing amendments and regulations on migration laws. The business
will hire consultancy professionals from established business to educate the employees of the
business18. The employees will also be allowed to attend organized conferences about client’s
consultancy and how to take the business to the next level.
7. Checklist for the business
 Business Name Availability: Completed
 Business corporation: Completed
 Opening of Corporate Bank Accounts various banks in Australia
 Opening Online Payment Platforms: in progress
 Application for business license and permit: Completed
17 Bloch, H., & Bhattacharya, M. (2016). Promotion of innovation and job growth in small‐and
medium‐sized enterprises in Australia: Evidence and policy issues. Australian Economic
Review, 49(2), 192-199
18 Edgington, D. W. (2018). Japanese business down under: Patterns of Japanese investment in
Australia. Routledge

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 Securing a standard office facility (renovation of the facility
inclusive): Completed
 Purchase of All form of Insurance for the Business: Completed
 Conducting Feasibility Studies: Completed
 Generating part of the start – up capital from the founder: Completed
 Applications for Loan from our Bankers: In Progress
 Drafting of Contract Documents: In Progress
 Graphic Designs and Printing of Packaging Marketing Materials: Completed
 Recruitment of employees: not yet
 Purchase of the Needed software applications, furniture, office equipment,
electronic appliances and facility facelift: In progress
 Creating Official Website for the Company: in progress
 Establishing business relationship with vendors and key players in the
industry: not yet

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Bibliography
Bloch, H., & Bhattacharya, M. (2016). Promotion of innovation and job growth in small‐and
medium‐sized enterprises in Australia: Evidence and policy issues. Australian Economic
Review, 49(2), 192-199.
Boese, M., & Phillips, M. (2017). The role of local government in migrant and refugee
settlement in regional and rural Australia. Australian Journal of Social Issues, 52(4), 388-
404.
Burns, P. (2017). New venture creation: a framework for entrepreneurial start-ups. Palgrave.
Dooley, K., Liu, L. L., & Yin, Y. M. (2018). Supplying private tuition: edu-business and Asian
migration in Australia. Discourse: Studies in the Cultural Politics of Education, 1-12.
Edgington, D. W. (2018). Japanese business down under: Patterns of Japanese investment in
Australia. Routledge.
Hajkowicz, S. A., Reeson, A., Rudd, L., Bratanova, A., Hodgers, L., Mason, C., & Boughen, N.
(2016). Tomorrow’s digitally enabled workforce: Megatrends and scenarios for jobs and
employment in Australia over the coming twenty years. Australian Policy Online.
Hugo, G. (2017). Malaysian migration to Australia. Malaysian Journal of Economic
Studies, 48(2), 147-174.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Lim, B. T. H., & Loosemore, M. (2017). How socially responsible is construction business in
Australia and New Zealand?. Procedia engineering, 180, 531-540.
Liu, L., & Chen, Y. (2017). How does a project-based organization (PBO) scale its business.
In Project Management Institute Australia Conference (pp. 1-12).

BUSINESS PLAN 2
Robertson, S. (2019). Migrant, interrupted: The temporalities of ‘staggered’migration from Asia
to Australia. Current Sociology, 67(2), 169-185.
Rubin, T. H., Aas, T. H., & Stead, A. (2015). Knowledge flow in technological business
incubators: evidence from Australia and Israel. Technovation, 41, 11-24.
Sadgrove, K. (2016). The complete guide to business risk management. Routledge.
Shahriar, A. Z. M., Schwarz, S., & Newman, A. (2016). Profit orientation of microfinance
institutions and provision of financial capital to business start-ups. International Small
Business Journal, 34(4), 532-552.
Tan, G., & Hugo, G. (2017). The transnational migration strategies of Chinese and Indian
students in Australia. Population, Space and Place, 23(6), e2038.
Wong, A. (2017). Transnational real estate in Australia: new Chinese diaspora, media
representation and urban transformation in Sydney's Chinatown. International Journal of
Housing Policy, 17(1), 97-119.