Business Project Report: MikeBikes Simulation Analysis, KOI University

This business project report analyzes the MikeBikes simulation, detailing the company's performance and strategic decisions from 2019 to 2026. The report begins with an introduction to the significance of database analysis in the modern business environment and the benefits of business simulations like MikeBikes for developing skills in collaboration, leadership, and decision-making. It then provides a year-by-year breakdown of the company's actions, starting with market surveys and product pricing in 2019, followed by retail margin adjustments and branding investments in 2020. The analysis covers strategic decisions such as product launches, share repurchasing, and cost efficiency measures, including dividend distributions. The report highlights key financial outcomes, such as changes in shareholder value and revenue, as well as the importance of teamwork and communication. The conclusion emphasizes the value of business simulations in understanding real-world business scenarios and the importance of strategic planning. References to relevant sources are also included.