Mike's Bikes Simulation: Individual Reflection Report - ORM Group

This individual reflection report from Omar Mushtaq details his experience with the Mike's Bikes business simulation. The report covers the multi-player experience, strategic decision-making across six rollovers, and the impact of marketing, pricing, and production choices on shareholder value (SHV). It analyzes financial statements, including profit and loss, and balance sheets, to assess the overall performance. The report highlights key decisions, such as brand advertising investments, retail price adjustments, and capacity enhancements, and their effects on market position and profitability. It also discusses the benefits of the course, emphasizing the application of business concepts in a real-world context and the importance of understanding client satisfaction. The report concludes with a summary of the game play and a reflection on the learning gained from the simulation.

Omar Mushtaq
11500524
ORM Group
INDIVIDUAL REFLETION REPORT

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Table of Contents
Introduction:...................................................................2
.Multi-Player Experience:...............................................2
1st Rollover:.....................................................................2
2nd Rollover:....................................................................4
3rd Rollover:....................................................................6
4th Rollover:....................................................................8
5th Rollover:....................................................................9
6th Rollover:..................................................................10
The summery of the game play:...................................11
The benefit of the course:............................................15
Conclusion:...................................................................15
Introduction
It has been stated that a simulation in the business game, emphasizes on the critical job to
understand the business environment in relation to the entire hypothesis and also by

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focusing on the computation of the bookkeeping. It also helps us to focus on the
methodology and also it maintains the choice in the present scenario. Mike bikes are
considered as a virtual business which consist of the portions, control over equity, debt
division, allocation of advertising.
Multi player experience
1st rollover
In relation to the activities of the business, it can be examined that price of the product,
advertisement and public relation has an essential role. Therefore, it is necessary to focus
on expenditure on these factors so that it can be easy for the company to boost its sales
and also the profits in the market. It can be stated that price segmentation focuses on
providing the similar products and also increase the features for which the customers can
agree to pay.

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In 2019, the overall value of the shareholder was $12.18. Also, the competitors are on the
leading position with the high SHV of 12.18. In relation to the secret garden, the SHV
was low of the hot wheels unlimited by 11.30 and due to this it is on the 2nd position.
Also, the variation in SHV in the last year was approx. 9.3% for the organization and also
it has low change as comparison is made with the competitors. The low change in relation
to the competitors was 1.4% and the high was 9.3% in context to secret garden.

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In the initial level of production, it has been seen that the overall price was on the average
which also linked with the segmentation in which the price was recommended in the mid-
range. It has been seen that it was the rational price that maintained the overall gross
margin. By evaluating the overall marketing strategy in relation to the market research in
the menu, it can be stated that the decisions were made in 2019. The decisions that were
made in 2019:
Retail Price: $740
Production: 24900
Total Product Advertising $ 3750000
Total Product PR $1250000
2nd Rollover:
2nd rollover:
On the second level, I started with the comprehension of the important thought in context
to reenactment. It has been seen that it is important to make better choices in relation to
the initial years as compared to the ago weeks. To maintain the ongoing interaction, the
following accounts were considered. At the time of talking with the mentor I focused on
concentrating on the notices on the primary year. Also, I have begun to come back and
also emphasized on setting on the choices given by the proposal. The year has consisted
of marketing and dissemination of the edge.
The customer leadership also affects the brand and it focuses on purchasing from the one
company so that trust and quality can be maintained. We selected to pay for the
promotion of the brand as one of the feature in context to publicizing the overall efforts.
We also thought that it will be good to create a technique in relation to elective
conveyance. One of the major challenges in the current year is to enhance the advantage
by reducing the retail edge. The retail set was set to:

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Item shop max 25%,
Sports stores max 25% and
Rebate store 25%.
Retail Cost: $762
Generation: 26670
Brand Publicizing: 1200000
Brand Mindfulness Record: 40%
Absolute Item Promoting: $ 3750000
Absolute Item PR: $1250000
3rd Rollover:
We also selected to spend on the plan in relation to promoting the brand for maintaining
the battle. Also, again the advantage position was normal and also the financial plan for
marking should be considered. In the next period, we have focused on dispatching the
next item. We have the capability to make the mountain item. So, we are not focusing on
enhancing the ability rather than we also selected to put the cash so that quality and
productivity can be maintained. Also, the cash was saved for future and we selected to
maximize the obligation Which Will help in reducing the premium costs.

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The value of the shareholder has also been enhanced to $14.16 in the year 2021. The bike
was again in the market and attains growth with maintaining the SHV of $14.54 and also
the secret garden moved by enhancing the SHV to $13.80 and it has beat the hot Wheels
unlimited With the SHV of $7.47.

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4th Rollover:
At last, it has been seen that we maintained the control in the 4th year. Also the capability
was enhanced and the payment was given in relation to maintaining the efficiency and
quality of the products and also it has boosted the Awareness. From that year, it has been
seen that inspiration was given to dispatch the new products. Also, the focus was on
showcasing the products that are important in the market. Also, the focus was on
selecting the chance to boost the item Which Will assist in drawing the customers. We
also selected to enhance the limit of manufacturing the plant so that it can be easy to
build proficiency and also quality.

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The shareholders made contrast With the SHV in the year 2021 and also it has focused to
become $43.06. Also, it was glad to focus on maintaining the reality and also it was on
the second position in relation to SHV of $41.34.

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5th Rollover:
In the year, we are emphasizing on various aspects
In the next planning, the discussion was also on maintaining the tendency and we focused
on upgrading the past factors. It has been showcased that the experience and counts can
be maintained through advertising and also it was burned through $6,100,000. The image
also record with the percentage of 61% and it was burned on the brand publicizing. The
interest of the investor also extended in 2023 When SHV Was showcased in a different
manner. Thee SHV of the hot Wheels Was less at $10.39.

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6th Rollover:
It is important for us to maintain up gradation, so we extended to maintain proper
utilization of the quality. We also purchased the offers that will give benefit.

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Our value of shareholder in 2024 can be different in context to SHV in 2023 and also it
has advanced to get $103.30. The Hot Wheels also had the less SHV of $0.80.
The summery of the game play:
Financial statement at the end of the 6th rollover: