MikesBikes Business Simulation: Multiplayer Project & Game Analysis

This document presents a business project based on a MikesBikes multiplayer simulation, detailing the strategic decisions and outcomes across multiple rollovers. The simulation involved managing various business aspects such as product launches, pricing, advertising, production capacity, and financial decisions. Key events included the introduction of new products (Adv2, Rupin1, Rupin2), adjustments to pricing and advertising budgets, and the management of shareholder value through dividends and share buybacks. The project analyzes the impact of these decisions on market share, profitability, and overall company performance, providing insights into the complexities of running a business in a competitive simulated environment. The simulation aimed to replicate real-life business expectancy by altering parameters like production, sales, advertisement and public relation.

Business Project on Multiplayer Simulation through Mikesbikes

Table of Contents
Introduction..........................................................................................................................2
Multi-Player Experience......................................................................................................2
1st Rollover..........................................................................................................................2
2nd Rollover........................................................................................................................3
3rd Rollover.........................................................................................................................4
4th Rollover.........................................................................................................................5
5th Rollover.........................................................................................................................6
6th Rollover.........................................................................................................................7
7th Rollover.........................................................................................................................8
8th Rollover.........................................................................................................................9
Summary of the gameplay.................................................................................................10
Conclusion.........................................................................................................................13

Introduction
A simulation was performed through Mikesbikes, which is online application
software with various fields like the launching of new products, product slots, advertising
allocation, capacity, distribution, quality, production, debt and equity control etc. The two
types of business simulation of the software are single player and multiplayer. Single
player is used for learning techniques and basic information about the location of new
product launch and the cost of marketing & products. Mikesbikes intro multiplayer helps
in learning the strategy and approach to initiate a new business.
Multi-Player Experience
1st Rollover
As per the analysis of earlier reports the approach was finalized to apply impartial
price and advertising campaign. Also, the new product, Adv2 was produced in extra
quantity to avoid major loss in sales and the company entered the higher amounts instead
of the default of 175$. The 1st rollover was not satisfactory as the SHV value was not
acceptably high.

2nd Rollover
The product price was revised from $715 to $725. Some changes were made in
brand advertising and the value was revised from $250,000 to $1,280,000. Distributor
channels were appreciated by providing 25% margin over sales to the 60 stores. The sales
were better and increment is awareness and PR was noticed.

3rd Rollover
As the retail price of advertising and PR were increased, the budget for the quality
area was maintained at 82%. Production was also increased to supply the products for
sale and the market share value. The results were recorded after the rollover.

4th Rollover
A new product in Multiplayer business that is Rupin1 was launched according to
the income. Sale of 7,000 was estimated and the price was defined to be 2450$. Amount
similar to 3rd rollover was spent on advertisement and PR. There was a loss in sales due to
insufficient production. The SHV value of 2022 was adequate and brought the company
to the second position.

5th Rollover
Shares were bought back and dividends were distributed. “Rupin2” was launched
at the price of 390$ and the estimated sale of 35000. Accordingly, the prices of Adv2 and
Rupin1 were revised. The year 2023 results are as mentioned below. SHV had increased
with the value of $43.72 and commutative change of 292%.

6th Rollover
The capacity of advertisement advertising and PR awareness were increased. All
dividends were paid and prices and quality of products were improvised. Unique
collection dresses were improvised, Adv2 launch that the company around $6M. The
results of year the 2024 are as follows.

7th Rollover
As the results were decreasing, product launch and improvisations were stopped
due to the large requirement of capital. After the analysis, it was decided that the only the
current products will be used for sale. Also, the same amount as earlier will be used for
advertisement and PR. All the shares were bought with 800000 shares remaining and to
increase the shareholder value, most of the dividends were paid.

8th Rollover
Apart from the previous strategy, the prices of products were decreased to
increase sales. Maximum dividends were paid in share to increase the SHV. With the
decrease in capacity, efficiency and quality index was maintained between 94% and 95%.

Summary of the gameplay
2019 2020 2021 2022 2023 2024 2025
$-
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
$30,000,000.00
$35,000,000.00
$40,000,000.00
$45,000,000.00
$50,000,000.00
Multifi rm shareholder values
Global Electronics Unique Collections Pro Biker
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2019 2020 2021 2022 2023 2024 2025
$(5,000,000.00)
$-
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
Multiform profit- multi world 2
Global Electronics Unique Collections Pro biker
Trios free spirits Ali naz 123 Hanah biky cycle pty