Millars General Store Business Plan: Market Analysis and Strategy

This business plan summary outlines Millars General Store's strategy to introduce combo packages, including organic chocolates, cookies, and energy drinks, to increase sales and revenue by 20% and 15%, respectively, within a year. The plan includes SWOT and PESTLE analyses to assess internal strengths and weaknesses and external market factors. It details competitor analysis, marketing mix, and financial projections, including a budget of $150,000. The report covers controlling and monitoring techniques, such as direct supervision, break-even analysis, and benchmarking, to ensure effective execution and performance measurement. The plan is designed to help Millars General Store enhance its market position and achieve its growth objectives.

BUSINESS PLAN

SUMMARY
 Millars General store lovely food Deli is a supermarket chain used to offer variety of
Health-conscious food, seasonal produce, vegan-friendly products & other staples.
 Is looking to offer their product in an combo package in the market, by introducing
some of new product line in organization.
 Combo package will includes organic chocolates, organic cookies and organic energy
drink.

OBJECTIVE
 To increase the sell and revenue of company by 20 and 15 percent receptively
in coming 1 year by the way of launching company products in combo.

SWOT
 Swot analysis is a study undertaken by an organization to identify the internal
position of a company by knowing the strength and weaknesses of a company.
 Also swot analysis helps the company in knowing different opportunities and threat
present in the market.

PESTLE ANALYSIS
 PESTLE analysis is a framework or tool used to analyse and monitor the macro-
environmental factors that may have a profound impact on an organisation's
performance.

STP
 Segmentation
 Segmentation is the process in which organization used to segment customer in
different group on the basis of some Millars General store will be segmenting the
customer on the basis of customer feedback and on the basis of age group of customer.
 This will be done by organization by taking help of third party organization, who used
to have good amount of customer data in the market.

COMPETITOR ANALYSIS
Basis MILLARS GENERAL STORE LONDIS GIDDY GROCER
Product line Millars General store is
specialized in selling organic
product in the market. As
organization used to offer variety
of different type of organic
product for consumer in the
market.
Londis generally used to offer
own branded groceries in the
market. Product line of company
is good enough to attract the
customer.
Giddy Grocer, has less number of
product in their product line. As
they are specialized in produce,
cheeses, breads and wine.
Pricing Screaming pricing method is
generally used by Millars General
store at the time of introducing
new product.
Penetration pricing method is the
method which is used by Londis.
Giddy grocer also uses screaming
pricing method as a primary
pricing method to sell their
product in the market.
Marketing Millars General store generally
uses local marketing tool to
promote the product of company
in the market. They invest very
heavily in the marketing activity
of an organization.
Londis generally do not invest
that heavily toward the marketing
activity of an organization. They
only take help of personal referral
as a marketing tool.
Giddy grocer uses the
combination of marketing tool to
promote the product of company
in the market.

MARKETING MIX
 Product
 Millars General store will be offering one main product in the name of combo product.
 This product will include three new sub product of company. All of this three product
of company will be on the organic side, as company is specialized in offering organic
product in the market.
 All of this product will be manufacture with the help of updated technology and
organization will make sure that good level of quality is maintained at the time of
developing new product in an organization.

BUDGET
Particulars Cost
Advertising activities ( using
print media and social
media )
$ 50,000
Human resource $ 15,000
Packaging and labelling $ 20,000
Production cost $ 40,000
Supply chain management $ 25,000
Total $ 150000

CONTROLLING
 To control different activity of an organization, Millars General store will be using two
type of controlling technique.
 First technique will be direct supervision and observation, in which quality team of
organization will look at the different operation of business on a regular basis and try to
overcome the different issue faced in carrying out that operation.
 Another technique which will be used by organization will be break even Analysis, in
this technique organization will be ascertaining the break even point of organization
beforehand itself and will target to achieve the same as first priority.

MONITORING
 Millars General store will be monitoring the performance of business on the basis of
the benchmarking tool, in this tool organization will be setting the predetermine
standard which need to be achieved by the organization beforehand itself.
 On the basis of same organization will be comparing the actual performance of
business with the already setup standard and will try to find out deviation in between
them.
 In the end will take different decision to minimize the gape of deviation.

REFERENCES
 Ishak, I.D., 2018, September. STP Strategy on Guidance and Counseling Services
Students in Elementary School. In 1st International Conference on Early Childhood and
Primary Education (ECPE 2018). Atlantis Press.
 Correia, I., Amaral, I. and Amade, N., 2017. A business plan for the new art fest: 2016-
2018 (Doctoral dissertation).
 Yue, Q. and Peng, M., 2018, June. Using SWOT to Analyze the Advantages and
Disadvantages of China's Implementation of" Business Tax to VAT" Policy. In 2018
2nd International Conference on Education, Economics and Management Research
(ICEEMR 2018). Atlantis Press.