Hotel & Hospitality Management: Millennials & True Hospitality

This essay critically examines the role of Millennials in the hospitality industry, arguing whether they can provide true hospitality. It begins with an introduction to the Millennial generation and their influence on various sectors, including hospitality. The essay delves into the challenges Millennials face, such as a lack of experience, budget constraints, and the need for work flexibility. It also explores the impact of technology and the evolving expectations of the workforce. The analysis includes references to the McDonaldisation of service, authenticity, and cultural differences, providing a nuanced view of the topic. The conclusion summarizes the main points and suggests that future success in hospitality requires adaptations to meet the needs of the Millennial workforce and technological advancements.

Running head: ESSAY 1
Hotel & Hospitality Management
Student details:
9/14/2019

ESSAY 2
Contents
Introduction................................................................................................................................................3
Who are millennials?................................................................................................................................3
Millennials do not know how to provide true hospitality.......................................................................4
Millennials or Technology: What is significant for success in hospitality?.......................................4
Conclusion.................................................................................................................................................5
References................................................................................................................................................6

ESSAY 3
Introduction
All the generation have the influence on the society as well as millennials seem to be the
inevitable forces. Poised to reshape the economy, millennials are influencing changes in
industries across board. They are forcing the hospitality sector to make changes in running the
business. The world appears to be spinning quicker and quicker, as well as in middle of this,
there are struggling people who should frequently make balance between the technological
changes at the time of supervising the new generation of the workers (Millennials). They face
some challenges in running the hospitality business in true sense. In the following parts, who
are millennials and what challenges they face in hospitality sector is discussed and critically
examined.
Who are millennials?
As according to the demographer at Pew Research Center, the Millennials are people
who take birth between approximately 1981 and 1997. The Millennials are about twenty seven
per cent of international population. Further, approximately two billion individuals creating them
larger living generation by the size of population. Raised in the technical period, the millennials
are presently in the young adulthood (between the age of twenty and thirty seven years). They
are fast becoming the most significant generational cohort of the world for consumer spending
development, worker’s sourcing, as well as complete financial forecasts. By year 2020, the
millennials would account for the fifty per cent of the workforce internationally as well as
according to the analyst at Bernstein, they are balanced to have additional powers in
comparison of the baby boomers in various manners. The millennials can be powerful as well as
leading consumer’s group in hospitality sector (Litvin, Goldsmith & Pan, 2018).
Additionally, in the digital or technical world , the travel is not considered as the luxury
however in place of requisite. With picture of exotic destination as well as adventurous
excursion flooding social feed of Millennials, this is no surprise that travelling is on top priority for
all the generations including young people. In actual fact, Millennials are 23 percent more likely
to travel abroad than their older counterparts. It can see that Millennials are desiring to make

ESSAY 4
changes travel’s face. However, because of certain difficulties and lack of experience they are
not managing the hospitality business in true sense (Godelnik, 2017).
Millennials do not know how to provide true hospitality
The Millennials have the significant role in tourism and hospitality industry. It is
considered as the savy group to create the best values at the time of travelling. They want to
provide the premium services. In tourism and hospitality industry, the requirements of customer
services are very high. The positive respond to these requirements would help in creating the
strong foothold with catering marketplace. The hospitality sector changes quickly, ever evolving
as well as following as enhanced competition amid different brands of hotels and globally
trained along with skilled staff become standard in spite of the exceptions. Sometimes they fail
to operate travelling business truly as well as effectively. Because of the lack experience, they
cannot identify the benefits like health of travelers. They fail to put focus on quality. The other
problem is budget (Adamson & Dev, 2016).They have some limitations in making the choice of
hotels because of the budget factor. Additionally, one of the most critical issues while handling
Millennials is accepting the needs for flexibility of work. It is very significant to them. They want
to work at home for some days, or they want to have personal time. It can restrict them to do
hard work or to focus on needs of travelers (Tobias, 2017).
Moreover, the “future of work” is requiring the attention, but Millennials face issues in
managing the eight hour plus daily job days that should be squeezed in the working agenda.
This is clear that Millennials are frustrated irritated very rapidly. The Millennials are used to
having whatever they want instantly, either from the parents, friend, computer as well as cell
phones. In this way, the patience is not one of their qualities. They did not pay attention at the
time of training. They want to do everything quickly. In this way, they face issues in managing
the business in travel and hospitality sector. The most time consuming characteristic of
Millennials is the requirement of mentoring, training as well as leadership from the managers.
This, it is very time consuming and expensive. The Millennials look to the managers as they
have until that time done with the teacher, and parents. The Millennials expect the quick
availability for talking about the requirements as well as issues related to business. This attitude
of Millennials is not positive (Salazar, 2018).
Millennials or Technology: What is significant for success in hospitality?

ESSAY 5
As when the people are busy in learning the views of Millennials, then the technology is
knocking at door (Carraher & Sullivan, 2018).The technology is ready to take place of
millennials. The technology is the common visitor. The technologies are the main goal of
company. Because the travel and hospitality sector wants to reduce the time of production as
well as enhance profitability, so there are no options however to move forward with technical
change as rapidly as possible. The companies are in the dilemma of requiring to do 2 different
works at separate time. It is clear that the larger group of Millennial workers should be on-
boarded as well as skilled. The company has to be conscious that new technical products are
arriving daily as well as should be set up instantly when also teaching the workers. The
technical products are serious for the travel and hospitality sector, since they would save the
corporation money, enhance sales as well as create life simpler for the workers and manager
Millennials, being strictly inclined, are the workers required to do “the work of future” in relation
to human software. With staggering statistics stataingg that Millennials leave the position in the
shorter period of time. In that situation, the technologies are the answer for keeping them on
team in company. In this way, the Millennials walk away from the current work quickly so the
failed to manage business effectively and in proper way. The whole statistics on the business
expectations of Millennials are not positive. For instance, AccessPerks state some statistics to
discover the difference in Millennials. According to these stats, it is required to understand
Millennials perception of businesses and the usual issue that business should alter or
Millennials should modify. Therefore, the changes should take place as well as occur quickly
because Millennials are considered as work’s future.
Conclusion
As per the above analysis, it can be concluded that the Millennials can be asset in the
travel and hospitality sector. However, because of the certain issues, lack of motivation and
training they fail to run business truly. In this way, the future success is the imperative for
Millennial changes as well as technical changes. Since Millennials are the computer’s experts, it
is required to put focus on their needs first. In this way, this group may then assist everyone to
know how to create updated tech devices do what they are required to do.

ESSAY 6
References
Adamson, A., & Dev, C. (2016). Hospitality Branding in the Age of the Millennial. New York:
Routledge
Carraher, S. M., & Sullivan, S. E. (2018). APPLYING THE KALEIDOSCOPE CAREER MODEL
TO EXPLORE HOW MILLENNIALS VIEW CHALLENGE. Seeking Challenge in the
Career, 103.
Godelnik, R. (2017). Millennials and the sharing economy: Lessons from a ‘buy nothing new,
share everything month’project. Environmental Innovation and societal transitions, 23,
40-52.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2018). A retrospective view of electronic word-of-
mouth in hospitality and tourism management. International Journal of Contemporary
Hospitality Management, 30(1), 313-325.
Salazar, A. (2018). Hospitality trends: opportunities and challenges. Worldwide Hospitality and
Tourism Themes, 10(6), 674-679.
Tobias, S. C. (2017). Study of Selection Behavior of Wine for Different Markets. New York:
Routledge