Dynamic Capabilities Analysis of Millennium Health Sciences (MHS)

This report provides a comprehensive analysis of Millennium Health Sciences' (MHS) dynamic capabilities, focusing on its business units and their strategic positioning. It utilizes the BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate the performance and potential of units like Dermatech, Neutrino, LOOKS, and Energino. The analysis identifies strengths, weaknesses, and opportunities within each unit, offering specific recommendations for improvement, such as resource allocation, R&D initiatives, marketing campaigns, market research, and product diversification. The report also examines MHS's overall dynamic capabilities, highlighting the importance of identifying opportunities, mobilizing resources, and transforming strategic assets. The conclusion emphasizes the importance of implementing the recommended activities to address challenges and achieve sustainable growth. References from relevant academic sources support the analysis and recommendations.

Dynamic capabilities
Millennium Health Sciences

Introduction
The innovative capabilities of MHS (Millennium Health
Sciences) has helped the organization in bringing
forth developments in the line of dermatologically
tested skin care products since 1968
The assessment will be evaluating the dynamic
capability of the business units through the utilization
of BCG, GE-McKinsey and Synergy matrix in order to
facilitate the smooth functioning of the units
The presentation will also present different
recommended activities that might be undertaken in
order to implement the smooth functioning of the
systems as per the objectives

BCG matrix of the business
units of MHS
LOOK
S
Dermatec
h Neutrin
o
Energin
o

Cash Cows (LOOKS)
The revenue of the organization is $ 350
million, which has been static since the last
two years.
The medium attractiveness of the product
lines and the lower competitive strength
has affected the organizational capabilities
of keeping up to the intense competition
that is encountered by the same

Stars (Dermatech)
The competitive strength of the
organization is higher and the products that
are offered by the organization is attractive
to the customers assisting in the export
trade growth process (Schilke 2014)
30% of the profits and 20% of the revenues
are collected through the export sales
undertaken by the business

Stars (Dermatech)
The competitive strength and innovative
mentality of the unit will be helping the
same in maintaining the efficacy of the
operations
The concerned business unit will be
supporting the growth of MHS in the
international markets through higher
competitive strength and the attractive
nature of the cosmetic products offered by
the business units

Question Marks (Neutrino)
The new range of products Poseidon will be
helping the organization in maintaining the
efficacy of the operations as per the
objectives of sustainable growth (Wilden et
al. 2013)
Neutrino invested $12.02million in their new
product range Poseidon that will be helping
the organization in facilitating a high return
The lower growth dynamics of the
organization might affect the overall
functioning of the systems

Question Marks
(Neutrino)
The lower growth rates contradicted to the
matured Australian markets for vitamins,
which will be helping the organization in
enhancing the sales
Lack of support from the Asian distributors
while representing Neutrino has affected
the capability of the same

Dogs (Energino)
The concerned business unit is being
classified as Dog for MHS as shutting down
the venture will not be affecting the
organizational revenues

Statistics

GE-McKinsey matrix
High Growth
DERMATECH
Growth Selective
Neutrino
Medium Growth Selective
LOOKS
Harvest
Low Selective Harvest Harvest
Energino
High Medium Low
Competitive strength of business units
Industry attractiveness

Synergy matrix
Givers
Fits
Altruists
Takers
Parasite
s
Misfits