Millennium Hotel & Resort: A CSR Analysis of Standards & Competition

This report provides a detailed analysis of the corporate social responsibility (CSR) efforts of Millennium Hotel & Resort, comparing its practices with competitors like Melia Hotels International and Shangri-La Asia Limited. It evaluates the company's CSR motivations, benefits, and adherence to industry standards, including waste reduction and ethical supply chain management. The report also assesses the effectiveness of CSR implementation, considering stakeholder satisfaction and transparency in reporting. Key findings highlight the importance of setting clear CSR goals, meeting stakeholder needs, and maintaining compliance with regulations to achieve a competitive edge in the hospitality industry. The report concludes with recommendations for Millennium Hotel & Resort to enhance its CSR performance and maintain its leadership position.

Competition in
corporate social
responsibility efforts is
not an issue for the
Millennium Hotel &
Resort

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.Company Details and Its Corporate Social Responsibility (CSR)......................................3
THEIR CSR MOTIVATIONS AND BENEFITS..................................................................4
2.CSR Standards and Reporting Formats...............................................................................5
3.Effectiveness of Corporate Social Responsibility (CSR) Implementation..........................6
CONCLUSION................................................................................................................................6
Recommendations............................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals.................................................................................................................8

INTRODUCTION
Corporate social responsibility is the act
of taking care of the environment and
society at the same time. It is important for a
company to work in an effective manner and
take care of all the stakeholders that are
present (Agudelo, Jóhannsdóttir and
Davídsdóttir, 2019). In this report, there is a
discussion related to CSR being followed by
Millennium Hotel & Resort and the way
they are able to take lead over the
competitors. There is an evaluation of CSR
and its benefits for the company. The CSR
standards being followed by the company
are also mentioned in the report. The
effectiveness of the CSR implementation
and the stakeholders analyzed are part of
this report. It is important for the company
to analyze the motivators and follow the
activity effectively.
MAIN BODY
1.Company Details and Its Corporate Social
Responsibility (CSR)
Hospitality industry is at boom and is
one of the fastest growing sector in the
world. At the present time, the business
organisation takes care of both social and
financial to attain success. It is important for
business organizations to take proper care of
society which is known as corporate social
responsibility. There is a need to analyze the
competition in the market so that company
is able to take suitable actions. There are
certain competitors of Millennium Hotel &
Resort such as Melia Hotels International
and Shangri-La Asia Limited. It is important
for the company to follow social
responsibility so that they are able to gain
the lead. It adds to the expenditure of the
firm if they are indulged in corporate social
responsibility but at the same time it adds
value to their business. The CSR being
followed by Millennium Hotel & Resort is
to reduce the amount of wastage. It is being
analyzed that there are issues of maintaining
the quality of food in the hospitality
industry. There is a need to know that
society wants the best services (Abbas,
2020). The customers prefer the brand that
provides the best quality services so that
they are able to achieve success. Nowadays,
the hospitality industry is facing huge
competition and the organisation that works
according the principles of sustainability is
successful. It is analyzed that if the company
takes proper care of food quality standards
then they do not have to face any issue. It is
necessary to understand the issue so that
they are able to overcome the same and
achieve success. If the company is able to

deal with the situation, then the company is
able to achieve success.
The major Corporate social responsibility
that are undertaken by Millennium Hotel &
Resort are as follows:
 Millennium Harvest House, Boulder,
US: They work to provide charity
and provide a local food bank to
homeless people.
 Millennium Hotel London
Knightsbridge, UK: It is a donation
drive that provide food security to
local community.
The purpose of Millennium Hotel & Resort
is “To serve the customers with the best
quality services and serve them effectively”
Values
 To take proper care of the needs and
wants of customers
 To treat all the employees equally
 To take proper care of the
environment and become eco-
friendly
THEIR CSR MOTIVATIONS AND
BENEFITS
The Millennium Hotel & Resort
understands that there is a need for
stakeholders in the business organization.
The group maintains effective relationships
with investors customers’ employees as well
as suppliers so that they are able to contact
them at each and every state. I have
analysed the degree that demonstrates
corporate social responsibility helps them to
become successful. Business organizations
behave ethically as well as follow all the
laws and legislation. Millennium Hotel &
Resort treats all the employees with due
respect and considered them for the work
they have done. Reduce wastage of
resources: They work on finding ways to
minimize the negative impact on the
environment so that they are able to
improvise those who live in the wider
community around the hotel (Khatter and
et.al., 2019).
Along with that day take care of their
profitability and distribute the right amount
of text to the government. It is seen that the
board recognizes that treating all the
stakeholders effectively leads to the success
of the company. By following corporate
social responsibility, the companies are able
to establish a strong and positive image in
the market that helps them to achieve a
reasonable amount of success.
They treat all the employees equally
and provide them equal opportunities so that
there is good brand image. They are a
reasonable part of the hospitality industry
and that is the reason they take care of all

the human rights and help to prevent slavery
as well as speak against human trafficking.
It is seen that all these points help the
company to achieve growth and success.
They follow all the standards and
policies that are required in the hospitality
industry. It is the motivation for them
because they are able to gain at over the
competitors by following all these
guidelines. All the employees of the
organization are satisfied and work in an
effective manner that is a motivator for
Millennium Hotel & Resort. Having loyal
employees is a motivating factor for them
and the competitors of the Millennium Hotel
& Resort also say the same. Customers are
important stakeholders of a business
organization (Font and Lynes, 2018).
In relation to the hotel, they have
loyal customers that they have gained by
providing the best services. They provide
quality to the customers and in return, they
become loyal to the organization.
2.CSR Standards and Reporting Formats
It is analysed that the hotel has its own
corporate social responsibility policies that
they follow. It is observed that they do not
have to worry about the competitors because
they follow the standards better than them
(Kim and et.al., 2018).
They follow all the compliances in their
business operations. They do not have to
face any penalties because Millennium
Hotel & Resort take all the compliances
seriously.
Millennium Hotel & Resort work
against bribery and anti-corruption. The
group focuses on following the requirements
of the UK Bribery Act 2010. They conduct
internal audit to assure that work is being
conducted properly.
The Millennium Hotel & Resort follow
all the ethics and responsibility in proper
way as all the standards are being followed.
The human right policy is being followed
and good relations are developed with all the
stakeholders. The supply chain is being
reviewed with Modern Slavery Act 2015.
They take care of the sustainability issues
faced by the nation and then follow the
guidelines that will help them to achieve
success. Millennium Hotel & Resort follow
the standard procedures so that they are able
to satisfy the requirement of society.

Millennium Hotel & Resort comply with the
reports and follow the guidelines that are
stated in the industry. They also follow the
UN global principles so that they are able to
run the business effectively. By taking care
of the employees and the customer care
following all the standards of the CSR.
Millennium Hotel & Resort publish their
report in which all the activities are done by
them a mentioned so that all the
stakeholders including invested are able to
know about the activities done by the
company (He, Zhang and Morrison, 2019).
Analyses that Millennium Hotel & Resort
shows transparency in reporting and
published the structured report for the
stakeholders. It is communicated via the
annual statements that are published by the
organization. They want each and every
person related to the organization to know
about the activities they are undertaking in
order to serve society effectively.
3.Effectiveness of Corporate Social
Responsibility (CSR) Implementation
It is necessary to set clear goals and
targets. Millennium Hotel & Resort takes
care that they form objectives and try to
provide them hereafter year. It helps them to
check the performance based on the standard
performance. After setting the objective they
allocate funds so that they are able to
complete their activity. Millennium Hotel &
Resort is performing in an appropriate
manner as all the stakeholders are happy and
satisfied with the organization.
Employees are loyal to the organization
and always work at their level best. This
helps the Millennium Hotel & Resort to
attain an advantage over the competitors and
address all the issues that come in path.
Taking proper care of the issues that come in
the organization helps them to become more
and more successful. It is necessary to
address the issues in an effective manner
and overcome them properly (Gürlek and
Tuna, 2019).
It is also analysed that the major
stakeholder is government. Millennium
Hotel & Resort discloses the report with the
government and taking care of the
environment makes them successful. At the
same time, they follow all the laws and
legislation related to equality and protection
of the employees. It assists them to
formulate a positive image in the mind of all
the members. The other stakeholder in the
line is customers. The company works to
satisfy all the stakeholders and that
differentiate them from the competitors.

CONCLUSION
It is concluded that following CSR is
important for all business organizations.
There are certain changes in the market
conditions that take place. There is no need
to work as per the responsibility. By
knowing about the industry standards the
hotel is able to follow them and at any
advantage over the competitors. They work
in such a manner that satisfied the needs and
requirements of all the stakeholders. They
set their own goals for CSR and make all the
efforts to achieve them. The report has a
discussion related to the activities that are
undertaken by the company so that they are
able to attain success. There is a need to
identify that all the reports must include all
the important disclosures. The employees of
the company are loyal to the company and
that is a motivating factor for them. At the
same time, satisfied employees of the
company also motivate the company to be
part of CSR.
Recommendations
 Millennium Hotel & Resort must
work to set clear goals so that they
are able to attain success. They must
also work to follow the goals and
objectives.
 They must also assure that needs and
wants of stakeholders are fulfilled.
They must follow all the
requirements of the stakeholders.
 They must work to know the work
done by the competitors so that they
are able to work better than them and
attain an edge.