This report provides a comprehensive analysis of Millie's Cookies' international marketing strategies. It begins with an introduction to international marketing and an overview of Millie's Cookies, a UK-based bakery chain. The report then applies Porter's Diamond Model to evaluate the company's competitive advantage, examining factors such as firm strategy, demand conditions, related industries, and factor conditions in the context of the UK and Indian markets. A key focus is the analysis of cultural and social differences between the UK and India, and how these differences impact Millie's Cookies' competitiveness. The report also delves into the company's strategic marketing mix, including product, promotion, place, and pricing strategies, and how these elements are adapted for different countries. The report concludes with a summary of findings, emphasizing the importance of understanding international market dynamics for successful global expansion. This report is available on Desklib, a platform providing AI-based study tools and resources for students.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
