Healthcare Environment: MIND Charity Report and PEST Analysis

This report provides a comprehensive analysis of MIND, a mental health charity, focusing on its internal and external environments within the London Borough of Greenwich. Part A examines MIND's corporate governance, mission and vision statements, organizational structure, and stakeholders. Part B conducts a PEST (Political, Economic, Social, and Technological) analysis of Greenwich, highlighting the impact of domestic violence on the community. The report emphasizes the significance of these factors for MIND's potential expansion and the charity's role in addressing mental health issues. The analysis explores the internal dynamics of the organization, including its leadership and management structure. The external analysis, particularly the PEST framework, assesses the political, economic, social, and technological factors influencing the charity's operations and the prevalence of domestic violence in Greenwich. The report concludes with recommendations for MIND's expansion strategy and highlights the need for effective support systems for individuals experiencing mental health problems. This report underscores the importance of understanding both the internal and external factors that impact the success of a charity in addressing mental health challenges within a specific community.

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MODULE CODE: MOD004054
MODULE NAME: HEALTHCARE
ENVIRONMENT
ASSIGNMENT NO.: 010
STUDENT ID: 314043
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TABLE OF CONTENT
Executive Summary..........................................................................................3
Introduction......................................................................................................4
Part A-Internal environment of MIND..............................................................5
1.1 Corporate Governance of MIND.................................................................5
1.2 Mission statement of MIND.......................................................................5
1.3 Vision statement of MIND..........................................................................6
1.4 Stakeholder of MIND..................................................................................6
2.1 Organisational structure of MIND...............................................................7
Part B- External environment of the MIND......................................................9
3.0- PEST Analysis of MIND in London Borough of Greenwich........................9
3.1.1 Political environment in Greenwich.......................................................10
3.1.2 Economic environment in Greenwich....................................................10
3.1.3 Social-cultural environment in Greenwich.............................................11
3.1.4 Technological environment in Greenwich..............................................11
4.0 Conclusions and recommendation............................................................12
References.......................................................................................................13
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MIND organisation in London Borough of Greenwich
Executive Summary
This report showed how important is domestic violence in a borough of the country, in
London Borough of Greenwich. First part analysed internal environment of an organisation
,how an organisation can grow if there are people who have an implication and an interest
about other people.
The second part was the most important part of this report. It showed how an analysis like
PEST ,which was used, could influence a decisions for an expansion to an organisation. The
analysis revealed many aspects of domestic violence in London Borough of Greenwich.
This report was made because MIND , a charity organisation, want to expand in this borough
and needed to be made an analysis about how the Borough fight against this mental health
problem. From this report the charity organisation discovered many aspects about people
experiencing mental health problem in this borough and they can have a big implication to
rehabilitation this aspect which cause many mental health problems for people and for
children as well.
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Introduction
MIND is a charity organisation in England. They provide advice and support to
everyone who has a mental health problem. MIND provides help and support directly to
those who need it most. Their network of more than 140 local Minds offer specialised
support and care based on the needs of the communities they support.
This report will discuss in the first part the corporate governance, mission,vision and
stakeholders of MIND in London Borough of Greenwich and will also evaluate MIND like
an organisational structure.
The second part will conduct a PEST analysis in London Borough of Greenwich and
will show how domestic violence affect population in London Borough of Greenwich.
Domestic violence is a pattern of abusive behaviour which is used by one partner to
have or to keep power and control over the partner and intimidate him/her.Domestic
violence can have multiple forms: physical, sexual, emotional,economic and
psychological actions, threats of actions to influence the partner like: intimidate
manipulate, humiliate, isolate, frighten, terrorize, coerce, threaten, blame, hurt , injure and
wound the partner.(Justice.gov,2017)
London Borough of Greenwich is a borough of Greater London situate in southest
England on the Thames River. It is the place were will find the original Observatory,
through which passes the Prime Meridian. (yourdictionary,2017)
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PART A
This part will evaluate internal environment of an organisation and will be focused on MIND
charity organisation in terms of corporate governance, mission statement, vision statement
and organisation structure.
1.1 Corporate Governance of MIND
‘’ Corporate governance refers to the way in which companies are governed and to what
purpose. It is concerned with practices and procedures for trying to ensure that a company is
run in such a way that it achieves its objectives. This could be to maximise the wealth of its
owners (the shareholders), subject to various guidelines and constraints and with regard to
the other groups with an interest in what the company does’’ .( www.icsa.org.uk,2017)
Corporate governance in MIND means :
 MIND’s President: Stephen Fry became Mind's President in September 2011, taking
over from Lord Melvyn Bragg. Stephen has been a tireless campaigner, supporter
and advocate for everyone experiencing mental health problems. His 2006
documentary The Secret Life of the Manic Depressive detailed his own experience of
bipolar disorder as well as speaking to many others who shared his diagnosis. His
film helped raise awareness of an often misunderstood condition and challenged the
stigma surrounding mental health problems. Stephen was subsequently named the
2007 Mind Champion of the Year in a public vote.
 MIND’s trustees: Mind is governed by a board of trustees, known as the Council of
Management, made up of 16 people drawn from Mind's membership and their
network of local Minds. Because Mind speaks for a diverse community, they aim to
have that diversity reflected in the Council of Management's membership, half of
whom must have direct experience of mental health problems.
The Council takes a strategic overview of Mind's activities and the most important role
of trustees is to ensure that the organisation is acting at all times in pursuit of its
mission and setting the strategy.
 Management: The Senior Management Team have overall corporate responsibility
for Mind’s strategy, leadership, management and organisation performance. The
team focus at a strategic level on the business of Mind and on the delivery of its
activities.(MIND,2017)
1.2 Mission statement in MIND
‘’A sentence describing a company's function, markets and competitive advantages; a short
written statement of their business goals and philosophies.’’(entrepreneur.com,2017)
According to Mullins, L.& Dossor, P.(2013) a mission statement exists only if organisation
actually do what is preaches and this are just statements and they are disconnected from
those they are meant to inspire. In essence when mission and values are together they
increase productivity of organisation
MIND mission is ‘’to provide advice and support to empower anyone experiencing a mental
health problem. They campaign to improve services, raise awareness and promote
understanding’’.(MIND, 2017)
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1.3. Vision statement in MIND
A Vision Statement is a definition for future state, a mental picture about what an
organisation want in the future. A vision develop guidance and inspiration for what an
organisation want to build in the next years. This vision has a simple structure because
every employee needs to understand their work and how can they contribute for the
improvement of the organisation.(Psychology today,2017)
MIND has a definite goals such as:
 Staying well: Support people likely to develop mental health problems, to stay well.
 Empowering choice: Empower people who experience a mental health problem to
make informed choices about how they live and recover
 Improving services and support: Ensure people get the right services and support at
the right time to help their recovery and enable them to live with their mental health
problem
 Enabling social participation: Open the doors to people with experience of mental
health problems participating fully in society
 Removing inequality of opportunity: Gain equality of treatment for people who
experience both mental health and other forms of discrimination
 Organisational excellence: Make the most of our assets by building a culture of
excellence.(MIND,2017)
1.4Stakeholders in MIND
‘’A stakeholder is an individual or a group that claims to have one or more stakes in an
organization. Stakeholders may affect the organization and, in turn be affected by the
organization's actions, policies, practices and decisions’’.(stakeholdermap,2017)
There are two types of stakeholders:
-‘’internal stakeholders are usually members of the organisation. The following is some
examples of who these stakeholders might be:
 Directors
 Managers
 Employees
 Connected Stakeholders
-external or secondary stakeholders are those who are not directly connected to the
organisation. These stakeholders will have an interest in the organisations activities or they
might be impacted by the organisations activities in some way. Key examples:
 Governments
 Interest and pressure groups
 Media and news organisations
 Local Communities’’. (professionalacademy,2017)
In MIND internal stakeholders are: employees, MIND’s trustees, MIND’s senior
management team.
Also the external stakeholders are all the people who interact with MIND like
suppliers(professional organisations), costumers( all the people who experiencing mental
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health problems), all the organisations who donate money for charity, government,
creditors.
2.1 Organisational structure of MIND
‘’Structure is an entity (such as an organization) made up of elements or parts (such as
people, resources, aspirations, market trends, levels of competence, reward systems,
departmental mandates, and so on) that impact each other by the relationship they form. A
structural relationship is one in which the various parts act upon each other, and
consequently generate particular types of behavior." (Fritz, 1996)
.
Mind (The National Association for Mental Health), referred to here as Mind, is a charity,
constituted as a company limited by guarantee and not having a share capital. Mind is
governed by a board of trustees forming the Council of Management, as constituted by
Mind’s Articles of Association. Members of Council are both trustees of the charity and
directors of the company.
Mind's consolidated figures include Mind, its wholly owned subsidiary Minds Matter (Trading
Activities) Limited, and connected trusts – the Elliott Charity and The Mary Hemingway Rees
Memorial Fund. Minds Matter (Trading Activities) Limited carries out the marketing,
distribution and sale of donated goods as agent for Mind and receives income from
Christmas card sales and other merchandise. The subsidiary does this through some 142
charity shops and gifts its profits to Mind. The Mind network consists of Mind together with
about 151 local Mind associations (local Minds) which are affiliated to Mind. The local Minds
are separate charities in their own right and are responsible for their own financial affairs and
statements. These statements do not include the local Minds’ accounts. The total gross
income of local Minds is some £92 million, which together with Mind’s gross income of £34
million gives the total Mind network gross income of £126 million.(MIND,2017)
A hierarchical organizational structure contains a direct chain of command from the top of
the organization to the bottom. Senior management makes all critical decisions, which are
then passed down through subsidiary levels of management. If someone at the bottom of
this organizational pyramid wants to make a decision, they pass the request up through the
chain of command for approval, for which a decision will eventually be returned. A
hierarchical structure operates well when there are few products that are sold in high
volume, so that tight control can be maintained over the design, quality, production, and
distribution of goods.( Accounting tools,2017)
MIND has a hierarchical organizational structure and this is a benefice structure because
there are a multitude of people and stakeholders which interact with MIND organisation.
Advantages and disadvantages for hierarchical organisation in MIND:
 Advantages: -there are different types of leadership levels
-employees are motivated by opportunity to promote in organisation
-this structure helps employees to specialise in specific functions
-employees are loyal with the team.(small business,2017)
 Disadvantages: -communication is less effective between departments
-decisions between departments may increase rivalry because the
benefit its own interest.
-organisation cannot change quickly because of bureaucracy
-the salaries of managers have an impact of organisation because
the demands are very high (Small Business,2017)
In MIND the advantages are:
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 one president, a board of trustees and management team :ever one has different
level of leadership
 they have multiple trainings from where you can learn and pass thru a high level in
organisation
 they have a lot of projects which are meant to meet people and communicate with
them
In MIND the disadvantages are:
 communication barriers because the shops are in whole England and Wales
 the decisions can be made to benefit a department instead of organisation goals
PART B- External environment of the MIND
3.0 PEST Analysis of MIND in London Borough of Greenwich
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This section of the report will present an analysis of the external environment of MIND in
relation to the London Borough of Greenwich.
The analysis focuses on How MIND can manage it expansion aimed at providing a specialist
service in London Borough of Greenwich.
A PEST analysis is important for an organisation because exists numerous factors which
determine and affect the environment of an organisation and these factors needs to be
identified, understood and to have an analysis to improve and achieve the best results.
(pestanalysis,2017).
Definition: PEST Analysis is a smart tool which is used to assess the environment for a
particular product or a business at a given time frame. PEST has four important factors:
Political, Economic, Social, and Technological factors. Once these factors are analysed
organisations can take better business decisions. .( Economic Time,2017)
Description: PEST Analysis helps organizations to enterprise better business decisions
and improve efficiency by studying various factors which might influence a business such as
political, economic, social, and technology.
PEST analysis helps in making strategic business decisions, planning marketing activities,
product development and research. It is similar to SWOT analysis, which stands for strength,
weakness, opportunities, and threats.( Economic Time,2017)
This PEST will conduct an analysis about domestic violence in London Borough of
Greenwich.
PEST Analysis in London Borough of Greenwich
Political environment
 Domestic Violence, Crime And
Victims Act 2004
 The Anti-social Behaviour, Crime and
Policing Act 2014
 Living Without Fear – Greenwich
Council
 Domestic Violence and Abuse
Strategy 2013-2017
 Care Commissioning Group: Better
Care Fund(2015)
 Care Act 2014
Economic environment
 Average wage figures in the UK for
2015 have only increased by seven
per cent (£2,195) from £31,494 to
£33,689.
 Greenwich has the 5th highest
unemployment rate of any London
borough at 8.1%Levels of
employment.( London’s poverty
profile,2017)
 In 2015 there are 81300 males and
68400 females who are working and
6600 males and 6200 females
unemployed.(nomisweb,2017)
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Social-cultural environment
 Religion
 Gender
 Family tradition
 Age
 Peer group
Technological environment
 Lethality Assessment
Program,2016(Greenwichtime,2017)
 Greenwich Domestic Violence and
Abuse
Services(Greenwichcouncil,2017)
TABLE 1. PEST ANALYSIS
3.1.1 Political environment in London Borough of Greenwich
Political environment means all the measures and legislation that Government takes and is
affecting a company or business. (businessdictionary,2017)
 Living Without Fear – Greenwich Council- A special help and advice unit, through
Greenwich Women’s Aid, is just one of the ways victims of domestic violence can
get support in the London Borough of Greenwich. The Council offers support to
council tenants suffering from domestic violence who need to move, and is
working towards offering more help and support to those who chose to stay in
their home, and have the perpetrator removed.( europa.eu, 2017)
 Care Commissioning Group had developed a programme under the ‘’Better Care
Fund’’ for people with mental health problems in collaboration with London
Borough of Greenwich. In 2015/2016 this programme had a budget of £19.8m
and CCG contribute with £18m( 5,3% of CCG’s allocation and London Borough of
Greenwich contribute with £1.8m.(Greenwichccg.nhs,2017)
 Domestic Violence and Abuse Strategy 2013-2017: MIND is giving counselling for
Royal Greenwich residents over 18 years ,a crisis counselling line (Mindline) and
therapeutic and support groups.
3.1.2 Economic environment in London Borough of Greenwich
From the Annual Survey of Hours and Earnings (ASHE) report in 2008, average wage
figures in the UK for 2015 have only increased by 7% (£2,195) from £31,494 to £33,689.
( Annual Survey of Hours and Earnings,2015)
Greenwich has the 5th highest unemployment rate of any London borough at 8.1%. The
unemployment rate has increase by 0.5 % since 2011 in Greenwich, whereas it fell by
the same amount overall in London.( London’s poverty profile,2017)
In 2015 were 269000 people living in London Borough of Greenwich.
Per week in 2016 the average was: a male earned about 640 pounds and a female
about 575 pounds. (nomisweb,2017)
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3.1.3 Social-cultural environment in London Borough of Greenwich
DEMOGRAPHY
Population in 2015 were 274800 people from which are 137800 males and 13700 female.
(nomisweb,2017)
In London Borough of London were living sorted by religion 56% Christian, 2% Buddhist, 5%
Hindu, 1% Jewish, 5% Muslim, 1% Sikh,1% other religion and 29% with no religion.
(nomisweb,2015)
In 2011 were over 133000 White British (52.3%) and Black and Minority ethnic rate was
47.7% (121500 people). (Cenus,2011)
Population with the age between 16-24 were in 2015 186100 people (male-94200, female-
91900). (nomisweb,2017)
In 2011 were 38.9% married couples, divorced or formerly in a civil partnership 8.3%, in a
registered civil partnership 0.3%, separate but yet divorced 3.8%, singles 43.4%.
In London Borough of Greenwich exists couple of organisation which offer help for people
who experiencing mental health problems: Karma Nirvana(registered charity which is
supporting victims and survivors of forced marriages and honour-based violence) Southall
Black Sisters (give information, advice, counselling, support to women and children which
experiencing domestic and other types of gender-related violence), Men’s Advice Line (offers
advice and support for men in abusive relationship and for those experiencing violence and
abuse from partners and worried about their own violence.( Greenwich Domestic Violence
and Abuse Services,2017)
In 2016 were registered 252 incidents reports about domestic violence.(Greenwich
press,2017).
3.1.4 Technological environment in Greenwich
 Lethality Assessment Program is looking for risks factors which are involved in
domestic violence. This program is used by the police in form of questionnaire for
every domestic case call and has like a reason intimidate the partner. The program
will identify people who at risk of being injured or killed by partners. The program will
help in a short time victims to connect with local services.(greenwichtime,2017)
 Greenwich Domestic Violence and Abuse Services (GDVA) helps women and
children by providing safe and secure temporary accommodation who are victims of
domestic violence. the program will provide support, general advice, information,
counselling service and a specific service for children living in the accommodation .
This program provide also help for women with mental health problems as long as
they can take by themselves the medication and they are not a danger for
themselves and for the other women and children.(oxleas.nhs,2017)
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4.0 Conclusions and recommendation
This report showing that London Borough of Greenwich has a high risk of domestic violence
because the unemployment ,the most important factor for domestic violence ,is growing.
The PEST analysis revealed that the people who are living in this borough they are likely to
experience mental health problems such as domestic abuse, and the victims are especially
women and children
London Borough of Greenwich is fighting against this problem , but they need support from
other organisations. The budget which was allocate for people who are experiencing mental
health problems is big and all the political legislation will help the council and the
organisations to make a better live for victims of domestic violence .
MIND may calculate an expansion in this borough because:
 The cases of domestic violence is growing and the police and local authority are
fighting for the people to have a better live
 In political legislation they will find acts which can help to improve this fight against
mental health problem.
 They will have support from council to raise money for the victims so they can open
several charity shops where people can come and donate
 MIND needs to think to work on marketing as well, to make known that they will
expand and people will find them in different locations in the borough and also to find
volunteers for this campaign
 MIND will need to provide help for every people who approach them.
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