Comprehensive Business Plan: Mindtrack Event Management in UK

This business plan outlines the strategy for Mindtrack Event Management, a company aiming to organize Bollywood-related events in the UK. The plan details the company's vision, mission, objectives, and unique selling proposition, emphasizing the organization of high-quality Bollywood concerts and celebrity appearances. It includes a comprehensive market analysis, competitor analysis, and target market identification, highlighting the potential in the UK event industry. The plan also covers the management team structure, funding requirements, and a SWOT and PESTEL analysis to assess strengths, weaknesses, opportunities, threats, and the external environment. Furthermore, it provides detailed financial projections, including sales forecasts, sources of funds, income statements, and operating expenses, showcasing the financial viability of the venture. The plan's focus on entertainment tourism, corporate hospitality, and celebrity endorsements highlights the unique opportunities for Mindtrack Event Management to establish itself as a leading brand in the Bollywood entertainment sector within the UK.

MINDTRACK EVENT
MANAGEMENT (BUSINESS
PLAN)

Vision
 Mindtrack Event Management will be a unique event management
company which will organize and run Bollywood related events throughout
the UK.
 The main purpose of entrepreneurs is to make the event company a
recognized brand that will be at the forefront of every major Bollywood
related entertainment event.
 Mindtrack Event Management vision is to become leading organisation by
marketing its events in India through its existing network and will increase
Bollywood concerts in the UK.

Mission
Mindtrack Event Management is to offer quality of event
management services by organising superior quality of
Bollywood concerts for the entertainment of people.
Mission of the cited event firm consist of following points:
 Offering information related to latest trends in event
management sector
 Organize entertaining Bollywood concerts that enhances the
level entertainment experience of people.

Contd…
 To create value for stakeholders
 To maintain excellent working relationship
with vendors and suppliers
 To render unforgettable service experience
to clients.

Objectives
On the basis of vision, there are certain
objectives of entrepreneurs of MEM which
are as follows:
 The Leader in corporate hospitality
organization in Bollywood Entertainment
events
 The Leader in sponsorship management in
entertainment events

Contd…
 The Leader in celebrity endorsements at entertainment events
 The Leader in Bollywood related events with exclusive media
rights in the UK
 To become an extremely lucrative company with several
revenue streams

Unique Selling Point
 The unique selling point of Mindtrack Event Management
Limited is to organize quality of Bollywood concerts at
popular places of UK for the local crowd.
 Unique themes and 3D effects will be used as compare to
competitors.
 In addition to it, cited firm will provide Bollywood and
Hollywood celebrities for the functions like birthday,
wedding or festival.

Management Team
 The team will be headed by the founder Miss Aiman Ali
Syed who has direct and significant experience in running
many large scale national and international events.
 She possesses a very strong background in running her
own businesses and companies and has extensive
experience in the event management industry in Pakistan.
 There will be an Operations Manager who has already
been identified and who has significant experience in
event management.

Contd…
Designation Staff member
Director 1
Operations Manager 1
Marketing Manager 1
Business development Manager 1
Sponsorship Manager 1
Finance Manager 1
Executives 2
Other staff 5

Market Analysis
 Looking at the present economic condition of UK, event
management industry is one of leading contributor towards the
economy of the country.
 There are several companies operating in this industry which are
making valiant efforts to provide quality of event management
services in regards to generate higher revenues.
 Furthermore, event industry of UK is almost the worth of £48 billion
in the present years. There several large events with the likes of
exhibitions and trade shows, music events etc (Coultry, 2008).

Contd…
(Source: Opportunities for Growth in
the UK Events Industry Roles &
responsibilities, 2015)

Contd…
 There are very few competitors that are looking at this
market as very few concerts or musical events of the
Bollywood celebrities are organized this indeed provides
one of the major market gap that entrepreneur can utilize.
 With connections in the world’s largest film industry,
MEM has an existing platform of connections to utilize in
order to make the company very lucrative and to attract
the biggest of names to the events.
 A reader would probably assume this is a plan for a new
business, but if you genuinely have this experience then
could leave in.