BM461 Global Business: Mini BMW UK SWOT & Impact Analysis

This report provides a comprehensive analysis of Mini BMW UK, beginning with a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Key drivers of change from both the external and internal environments are examined, including technology, organizational culture, competition, and employee efficiency. The report then evaluates the operational impact of these drivers on functional areas such as Human Resources Management and Marketing, highlighting the importance of adapting to changes in the business environment to maintain competitiveness and achieve organizational goals. The analysis emphasizes the need for continuous improvement and strategic alignment to ensure the success of Mini BMW UK.

Business report
portfolio Mini BMW
UK

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis...............................................................................................................................3
Key drivers .................................................................................................................................4
Operational Impact Analysis ...........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES:...............................................................................................................................6
Books and Journals.....................................................................................................................6

INTRODUCTION
The business environment is dynamic and it is necessary to know about the changes in
market. There is key role of the internal factors on the business organisation (Möller, Nenonen
and Storbacka, 2020). This report is based on BMW mini. SWOT analysis is important part of
this report and then the key drivers of change from external and internal environment are being
examined. In the end of this report there is discussion related to impact of these key drivers on
the functional areas of the business organisation.
MAIN BODY
SWOT Analysis
It is a tool that is being used by a business organisation to know about its internal
capabilities and strengths. The company is also able to know about the areas of weakness that
must be enhanced by them. The opportunities and threats for the company are also examined so
that precautionary actions can be taken by the firm in effective manner.
Strengths
 Customer services: BMW mini
provides best customer services. It
helps them to attract the customers and
keep them loyal for the business
organisation (Cepel and et.al., 2019). It
is seen that loyal customers are
important for success of the company.
 Brand value: BMW mini organisation
has established brand name in the
market. It helps the company to work
effectively so that they are able to
achieve success. The quality products
that are being offered by the company
help them to maintain the value of
brand and establish better image in the
Weakness
 Employees: One of the major weakness
that is being faced by company is
related to the employees. The
employees of the company are not
dedicated towards the work.
 Competitors: There is huge
competition that BMW mini has to
face. It can impact the profitability
position of the company.

market.
Opportunities
 Technology: The use of updated
technology is opportunity for BMW
mini (Hrechyshkina, and Samakhavets,
2019). It helps the business
organisation to attract more and more
customers.
 Research and development: The
research and development that helps to
know about the trends in the market.
This helps them to attain success by
serving customers at their best.
Threats
 Covid: 19: There is threat of losses due
to Covid-19. There is reduction in
employment opportunities.
 Political Instability: The rise in taxes
and increased costing are threat for the
operations of business organisation.
Key drivers
The key drivers are mentioned below:
Technology: It is an external factor. There is regular update in technology and it is
important for the company to bring changes. It is necessary to use updated technology in order to
achieve success.
Organisational culture: The norms, values, rules that are being followed by a company.
If there is problems faced by employees in the culture and then there is need to bring changes so
that the employees are able to work effectively and achieve success.
Competition: There is huge competition present in market. To attain advantage over all
the competitors company take suitable actions so that they are able to gain competitive edge.
Efficiency of employees: If employees of the company do not work with efficiency then
there is need to take certain changes (Cepel, 2019). It is internal driver to change. There is need
to prepare employees so that they are able to work with efficiency.
Operational Impact Analysis
There are different departments in an organisation. It is important to understand the role
of these departments so that the company is able to manage the work. It is examined that the

changes in the business environment has impact of the functioning of these departments. In
relation to BMW mini they try to conduct proper research so that they are able to identify the key
drivers. The company must take suitable actions so that they are able to evaluate the impact of
these factors on the functional areas. The discussion related to same is done below:
Human Resources management: All the work of managing the employees is done by the
HR department in BMW mini. It is seen that they recruit and select the employees, provide them
training, solve all the issues and give compensation to the employees. It is seen that there if there
are inefficient employees in the company, then they must be provided training so that they are
able to achieve goals and objectives effectively (Nudurupati, Garengo and Bititci, 2021). The
efficient employees are asset for the company as they manage all the work and enhance
productivity of the company. The company tries to maintain good working environment so that
they are able to keep the employees motivated. This is analysed that the human resource
department of the BMW mini works to motivate the employees so that they are able achieve
success and maintain good working environment.
Marketing: There is key role of marketing department in a business organisation. They
take care of promotion and works in such a manner that helps them to enhance the sales of the
company. It is necessary for marketing departments to be active so that they are able to make the
customers aware about the products and services. If there is update in technology the marketing
department has to work of the updates so that they able to form effective image in market. The
competition that is present in the market motivates, BMW mini to take desirable actions so that
they are able to take lead. BMW mini uses updated technology so that they are able to gain
advantage over the competitors.
These functional areas of the company are important. The company must understand that
there are internal and external factors that impact the working of the company. These factors
have impact on the functional areas of the company so that they are able to achieve success.
CONCLUSION
From the above report, it is analysed that there is need to analyse the working
environment. In the starting of this report there I SWOT analysis done. Then, the key drivers to
change are analysed as they have impact on the business organisation. In the end of this report
there is evaluation of the impact on the functional departments of the company such as human
resource and marketing.

REFERENCES:
Books and Journals
Cepel, M and et.al., 2019. Selected economic factors of the quality of business environment.
Journal of International Studies.
Cepel, M., 2019. Social and Cultural Factors and their Impact on the Quality of Business
Environment in the SME Segment.
Hrechyshkina, O. and Samakhavets, M., 2019. Changing business environment in Belarus.
Journal of Geography, Politics and Society. 9(1). pp.1-11.
Möller, K., Nenonen, S. and Storbacka, K., 2020. Networks, ecosystems, fields, market systems?
Making sense of the business environment. Industrial Marketing Management. 90.
pp.380-399.
Nudurupati, S. S., Garengo, P. and Bititci, U. S., 2021. Impact of the changing business
environment on performance measurement and management practices. International
Journal of Production Economics. 232. p.107942.