Project: Mini Conference on London's Tourism and Investment

This project report details the planning and execution of a mini-conference aimed at attracting investment into London's travel and tourism sector. The project begins with an introduction outlining the conference's objectives, which include bringing together businesses with aligned goals and encouraging investment in London's tourism. The report then delves into the cultural and ethical backgrounds of potential conference participants, including major multinational corporations like Walmart, Tata Group, and Samsung, along with an invitation letter. Element 2 provides an overview of London's ethical, cultural, political, and social context, highlighting investment opportunities and benefits, key attractions, and a PESTLE analysis. The project includes project planning, a reflection on group discussions, and details on conference sessions and evaluation, including a questionnaire and recommendations. The project also explores the opportunities and benefits of investing in London, the main attractions, and a PESTLE analysis of the city.

Portfolio
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TABLE OF CONTENTS
Introduction .....................................................................................................................................4
Element 1: Group cultural dynamics ..............................................................................................4
Brief overview of the cultural as well as ethical background considerations of the conference
participants...................................................................................................................................4
Invitation letter.................................................................................................................................5
Element 2: London's ethical, cultural, political and social context ................................................6
Detailed overview of the London ...............................................................................................6
Opportunities and benefits of investing in London ....................................................................6
Main attractions in London .........................................................................................................7
Pestle analysis .............................................................................................................................8
Element 3: Project planning.............................................................................................................9
PART 1:...........................................................................................................................................9
PROJECT PLAN FOR MINI CONFERENCE ..............................................................................9
PART 2:.........................................................................................................................................14
Reflection on group discussion on plan.....................................................................................14
ELEMENT 4: CONFERENCE SESSIONS..................................................................................14
ELEMENT 5: CONFERENCE EVALUATION...........................................................................16
Evaluation of information gathered with questionnaire ..........................................................17
Reflection of Conference...........................................................................................................18
Recommendations......................................................................................................................18
References......................................................................................................................................20
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INTRODUCTION
In the present scenario, organizing and managing conference is not an easy task as parties
are required to take several factors into considerations. Furthermore, conference will be
organized in London in the year 2017 by the name of “Mini conference”. It can be stated that the
main aim behind carrying out the conference will be to bring businesses have same goals and
objectives to a common platform. Along with this, all the companies which are going to attend
the conference will be encouraged to invest funds London's travel and tourism sector. It can be
expressed that all well known and recognized brands in the world will be the one which are
going to visit the event. All these companies will be encouraged to invest their surplus amount in
growth and development of London tourism and travel sector. Further there were total 200
organizations which were invited and out of them 50 has accepted the invitation. Multinational
companies such as Walmart (One of the biggest retailer in world), Tata group (a India based
multinational conglomerate), Samsung ( One of the leading mobile phone manufacturer) etc. will
be attending the conference.
ELEMENT 1: GROUP CULTURAL DYNAMICS
Brief overview of the cultural as well as ethical background considerations of the conference
participants
It can be stated that at the time of carrying out the conference, the cultural and ethical
background of companies visiting will be required to considered. In addition to this, the
conference cannot be made successful by neglecting ethical and cultural backgrounds of the all
delegates. Furthermore, description of major companies along with their background is provided
below as:
WalMart stores- Wal-Mart is an American based multinational organization which was founded
in the year 2002. The organization is also considered as the largest chain of discounting
supermarkets in all across the globe (Our story, 2016). The brand is having its headquarter in
America where Spanish and English are the two common languages which are spoken in the
nation. Most of the individuals in its entire population are Christians and few of them are also
Muslims. However, it can be argued that high level of injustice prevail or exist in the nation in
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terms of race and religion. In context of food, burgers, chicken, meat and hot dogs are mostly
preferred by Americans.
Samsung- It is a multi nation conglomerate which is serving in many nations of the world and
has its headquarter in South Korea (About us, 2016). The brand majority deals in variety of
electronic products and services. Korean is the official language which is spoken in the country
and majority of individuals in the nation believes in sincerity. Dakgalbi, bulgogi and cold
noodels are considered as the food which has been mostly preferred by people in south Korea.
Hanbok is the national dress of people in South Korea and many individuals wear the same.
Tata group: Established in the year 1864, Tata group is an India based global enterprise
operating in different nations of the world. At present the group consists of more than 30 listed
businesses and has employed over 600000 personnel. It can be stated that as it is an India based
group, the key languages spoken are Hindi and English. Along with this, Jainism, Buddhism,
Sikhism, Islam and Hinduisms are the key religion followed in India (About India, 2016). A
shared cultural is followed in the country where people always help and support each other. The
neighbor countries of India includes Sri Lanka, Bangladesh and Pakistan. In terms of food
consumption wheat, rice, barley are mainly preferred. Indian usually prefer foods which are
spicy and curry is their favourite dish.
INVITATION LETTER
Respected Sir and Madam,
This invitation is regrading the Mini conference which is going to be organized on 15th
February 2017. The main aim behind organizing this conference is to encourage companies
and other respective delegates to invest in development and growth of London travel and
tourism industry. All businesses which has same set of aim and objectives are invited in the
Mini-conference. The main organizer of this conference is XYZ which is London based
charitable foundation. A sum of £1000 will be charged to visit the conference of two days.
Furthermore, the sum will cover all meals and stay in Marriott hotel UK.
For more details, parties and person can visit the official website of XYZ or can emial at
miniconference London gmail. Com.
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Looking Forward for your visit at conference
Sincerely
Manager of conference
ELEMENT 2: LONDON'S ETHICAL, CULTURAL, POLITICAL AND
SOCIAL CONTEXT
Detailed overview of the London
London is considered as one of the most popular and renowned tourist destination in the
world. Its vibrant culture and rich history attracts millions of visitors from difference nations of
all across the globe. It can be stated that London is also famous for its development in the field of
research, healthcare, retail, fashion and finance. In terms of gross domestic product, London
holds sixth position. The city is also very popular because of attractions and diversified
individuals which its includes.
Opportunities and benefits of investing in London
Businesses and parties investing their finances in travel and tourism sector of London are
available with several kinds of opportunities. Furthermore, they can be benefited by their
respective investment in various ways. Opportunities and benefits are mentioned below as:
Growing and expanding Tourism- Tourism in London is growing with a very good pace and it
has offered different kind of potential growth opportunities to many businesses. It can be also
stated that travel and tourism industry of London is contributing a lot in overall growth and
development of UK's overall economy with its large amount of revenues. The industry has also
played a crucial role in development of London.
Rich in different segments- Research, healthcare, retail, fashion and finance, education etc are
the core segments in which the city has grown really well. Furthermore, it also offers world
class facilities in terms of public health and transportation. London has provided employment to
more than 400000 individuals and it is contributing a lot in lowering down unemployment rate in
the nation (Jeong and et.al. 2015). There are many global brands which are having their main
cooperate headquarters in London. Along with this, more than 200 international banks are
operating in the city. In terms of technology, London has always encouraged adaption of new
and improved technology in any field.
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Availability of talent- It can be termed as one the main and most important factor which
encourages companies to invest in the city. In terms of human resources, London offers wide
variety of highly talented and skilled employee to businesses. Furthermore, there are some
workers which are technically very sound and carries a very good working experience. In the
present scenario, availability of high skilled and qualified employees one of the challenging task
for businesses. It is also a well know fact that workers are the one which contributes outstanding
in overall success of a business enterprise.
One of the most preferable choice of companies- Operating in London has always been the first
preference and choice of companies. The rationale behind this is that the city has developed a
distinctive brand image in entire world (Xiang, Magnini and Fesenmaier, 2015). Along with this
tourism, London is also considered as a leading business center or destination all across the
globe. Another factor which has contributed in making London so successful business
destination is that it is act as a catalyst to the entire European market.
Therefore, from the above mentioned points, it is well clear that investment in London
can be very beneficial for businesses and it can provide them with very high return along with
growth rate.
Main attractions in London
As it has been already discussed that London falls under the category of leading
destination of travel and tourism all across the globe (Buhalis and Foerste, 2015). It can be
expressed that there are different factors which has resulted in high growth rate and attracting
more and more visitors every year. Along with this, the city also receives large amount of
revenue from sports such as football as people are crazy about this game. Individuals from
different nations of the world visit the city for watching football events and matches. The main
attractions of London along with their explanation is provided below as
National art gallery London- The gallery consists of different paintings associated with west
and Europe. Travellers and tourist from different countries of the world visit the gallery in order
to see these paintings. One of the major characteristics of these paintings is that they all belong to
the period of 13th to 19th century.
British Museum- It is considered to be one of the most popular or famous museum in the entire
world. The best feature of this museum is that it highlights the work which has been carried out
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by man from the prehistoric to modern age. This means that it clearly reflects history of mankind
and make people aware about the same.
Tate modern- IT is located on the banks of river Thames and provide travellers with one of the
most astonishing information related contemporary and modern art of Britain. In earlier days it
used to be a power station in London and then it got converted into Tate modern (Mowforth and
Munt, 2015).
Thus, from the above carried out discussion, it can be stated that the city is consisted of
variety of attractions and other beautiful places. These places attract and amazed visitors to a
great extent and contributes effectively in growth and development of its travel and tourism
sector. Global businesses such as Wal-mart and Tata group has an opportunity to invest in the
city and can get adequate return against their investment made.
Pestle analysis
Pestle analysis can be termed as one of the most effective tool which can be used to carry
out assessment of how economy and businesses are affected by various macro-environmental
factors. The analysis of country is mentioned below as:
Political factors- In country witness stability in terms of political environment and government
has also supported in development of tourism and businesses. Foreign investments are always
associated by political parties existing in the nation (Harris and et.al., 2015). However, it can be
argued that businesses need to strictly follow policy of taxation and spendings.
Economic factors- UK economy is growing with a very good pace and this has supported
businesses to a great extent. The recession of 2009, has affected economic conditions to a huge
extent but now the nation has overcome from the same (Forno and Garibaldi, 2015). It can be
stated that situations such as high economic growth support growth whereas economic downturn
results in creating several kinds of obstacles in growth and success of a business enterprise.
Social cultural factors- It can be stated that the society in UK consist of three main class which
are higher, middle and lower. Furthermore, majority of population falls in middle and upper class
and these are the individuals which are mainly targeted by companies.
Technological factors- The country has always appreciated and encouraged technological
advancement in almost every field. In addition to this, high rate of technological up-gradations
support businesses to lower down cost of operations and enhance their profit margin.
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Environment factors- In last few years, government and pressure groups has played very
important role in encouraging businesses to take care of their operations and make sure that
environment is not negatively affected by the same. Nowadays, companies are required to take
special care of their activities and follow rules related to environment.
Legal factors- At the time of carrying out operation businesses and parties needs to follow are
rules and acts determined by law and government (Rakic, 2016). This includes employment act,
health and safety act, competition act etc.
ELEMENT 3: PROJECT PLANNING
PART 1:
PROJECT PLAN FOR MINI CONFERENCE
Task Mode Task Name Duration Start Finish Predecessors
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Schedule
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CONFERENCE PLANNING 184 days Thu 6/23/16 Tue 3/7/17
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Schedule
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Theme 25 days Wed 3/8/17 Tue 4/11/17 1
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Schedule
d
Theme 5 days Wed 4/12/17 Tue 4/18/17 2
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Schedule
d
Generating themes 7 days Wed 4/19/17 Thu 4/27/17 3
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Schedule
d
Agreeing upon theme 3 days Fri 4/28/17 Tue 5/2/17 4
Auto
Schedule
d
Creating different theme of
description 5 days Wed 5/3/17 Tue 5/9/17 5
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Schedule
d
Development of theme 5 days Wed 5/10/17 Tue 5/16/17 6
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Schedule
General 19 days Thu 6/23/16 Tue 7/19/16
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d
Auto
Schedule
d
Appointment of a manger for
projecr 2 days Wed 5/17/17 Thu 5/18/17 7
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Schedule
d
Carrying out agreement related
to price of conference 2 days Fri 5/19/17 Mon 5/22/17 9
Auto
Schedule
d
Creating of plan for organizing
conference 3 days Tue 5/23/17 Thu 5/25/17 10
Auto
Schedule
d
Creating agenda for conference 2 days Fri 5/26/17 Mon 5/29/17 11
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Schedule
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Formulation of a detailed plan 5 days Tue 5/30/17 Mon 6/5/17 12
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Schedule
d
Development of conference
budget 4 days Tue 6/6/17 Fri 6/9/17 13
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Schedule
d
Carrying out agreement with
treasurer 1 day Mon 6/12/17 Mon 6/12/17 14
Auto
Schedule
d
Consideration related to
Immigration and visa 17 days Thu 6/23/16 Fri 7/15/16
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Schedule
d
Defining the type of visa
required 2 days Tue 6/13/17 Wed 6/14/17 15
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Schedule
d
Carrying out application process 15 days Thu 6/15/17 Wed 7/5/17 17
Auto
Schedule
d
Defining cots of financing 21 days Mon 7/18/16 Mon 8/15/16 16
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Schedule
d
Identifying of cost of
transportation 3 days Thu 7/6/17 Mon 7/10/17 18
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Schedule
d
Carrying out assessment of cots
related to hotel 5 days Tue 7/11/17 Mon 7/17/17 20
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Auto
Schedule
d
Evaluating the expenses related
to booking of venture for
conference
4 days Tue 7/18/17 Fri 7/21/17 21
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Schedule
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Finding out the charges of
marketing and promotion of
conference
2 days Mon 7/24/17 Tue 7/25/17 22
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Schedule
d
Assessment of printing
expenses 2 days Wed 7/26/17 Thu 7/27/17 23
Auto
Schedule
d
Assessment of Conference
packs expenses 1 day Fri 7/28/17 Fri 7/28/17 24
Auto
Schedule
d
Assessment of Food and
beverages expenses 2 days Mon 7/31/17 Tue 8/1/17 25
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Schedule
d
Defining cost which will incur
for hiring speaker 2 days Wed 8/2/17 Thu 8/3/17 26
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Schedule
d
Speaker selection 18 days Thu 6/23/16 Mon 7/18/16
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Schedule
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Determine speaker for
Conference 2 days Fri 8/4/17 Mon 8/7/17 27
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Shortlist all the candidates 3 days Tue 8/8/17 Thu 8/10/17 29,28
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Schedule
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Giving invitations to selected
speakers 2 days Fri 8/11/17 Mon 8/14/17 30
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Confirming all main speakers 2 days Tue 8/15/17 Wed 8/16/17 31
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Schedule
d
Getting biographies of all
speakers 3 days Thu 8/17/17 Mon 8/21/17 32
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Schedule
d
Defining the overall abstract of
entire session 4 days Tue 8/22/17 Fri 8/25/17 33
Auto Passing on the abstract to key 2 days Mon 8/28/17 Tue 8/29/17 34
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Schedule
d speakers
Auto
Schedule
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Venue 76 days Thu 6/23/16 Thu 10/6/16
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Schedule
d
Determining venue of all
candidates 4 days Wed 8/30/17 Mon 9/4/17 35,36
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Schedule
d
Seeking for and getting pricing
quote of different venues 4 days Tue 9/5/17 Fri 9/8/17 37
Auto
Schedule
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Finalizing one venue 2 days Mon 9/11/17 Tue 9/12/17 38,37
Auto
Schedule
d
Doing agreement on particular
date 1 day Wed 9/13/17 Wed 9/13/17 39
Auto
Schedule
d
Singing the contract associated
with venue 6 days Thu 9/14/17 Thu 9/21/17 40
Auto
Schedule
d
Updating the overall budget
determined for conference 2 days Mon 6/12/17 Tue 6/13/17 14
Auto
Schedule
d
Deciding menu for entire
conference 1 day Fri 9/22/17 Fri 9/22/17 41,42
Auto
Schedule
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Exploring all needs and
requirement associated with AV 1 day Mon 9/25/17 Mon 9/25/17 43
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Schedule
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Marketing 25 days Thu 6/23/16 Wed 7/27/16
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Schedule
d
Information all associated
parties about theme, day and
venue of conference
2 days Tue 9/26/17 Wed 9/27/17 44
Auto
Schedule
d
Uploading relevant and required
information over official
website
3 days Thu 9/28/17 Mon 10/2/17 46,45
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Schedule
Press release 2 days Tue 10/3/17 Wed 10/4/17 47
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d
Auto
Schedule
d
Sending out press release 5 days Thu 10/5/17 Wed
10/11/17 48
Auto
Schedule
d
Developing a discussion for
LinkedIn 4 days Thu
10/12/17 Tue 10/17/17 49
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Schedule
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Uploading tweets on Twitter 3 days Wed
10/18/17 Fri 10/20/17 50
Auto
Schedule
d
Developing newsletter articles
for conference 2 days Mon
10/23/17 Tue 10/24/17 51
Auto
Schedule
d
Publishing newsletter in
effective platform 4 days Wed
10/25/17
Mon
10/30/17 52
Auto
Schedule
d
Presentation 14 days Thu 6/23/16 Tue 7/12/16
Auto
Schedule
d
Informing parties and
individuals about deadline of
presentation
2 days Tue 10/31/17 Wed 11/1/17 53,54
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Schedule
d
Submission of presentation draft 2 days Thu 11/2/17 Fri 11/3/17 55
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Schedule
d
Passing on the submitted draft
to all major presenter 1 day Mon 11/6/17 Mon 11/6/17 56
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Schedule
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Creating session of interaction 3 days Tue 11/7/17 Thu 11/9/17 57
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Final submission 4 days Fri 11/10/17 Wed
11/15/17 58
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Schedule
d
Developing question and
answer form 1 day Thu
11/16/17
Thu
11/16/17 59
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Schedule
d
Printing presentation in order to
provide it to all delegates in
conference
1 day Fri 11/17/17 Fri 11/17/17 60
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