This report investigates the potential of new technologies to improve the social image of the mining industry. It begins by outlining the negative perceptions associated with mining, including environmental pollution, limited economic development, land use alterations, and accidents. The report then explores the implementation of various technologies, such as intelligent mining, longwall automation, intelligent mining service centers, inspection robots, and unmanned aerial vehicles, and how these advancements can address the industry's challenges. The analysis demonstrates how technological development can lead to improved productivity, enhanced failure anticipation, increased safety, environmental sustainability, and economic development. The paper concludes that embracing new technologies is crucial for the mining industry to improve its social image and ensure long-term sustainability. The report provides valuable insights into the transformative potential of technology in reshaping the industry's reputation and practices.