MIS500 Report: Identifying Activities in Latureae Business Model

This report provides a comprehensive analysis of Latureae, a health and wellness company, focusing on its business model within the framework of MIS500 Foundations of Information Systems. The report identifies and examines both the primary and secondary activities within Latureae's operations, including inbound logistics, production, outbound logistics, marketing and sales, and services as primary activities and human resource management, firm structure, technological development, and procurement as secondary activities. Furthermore, it delves into the sub-activities associated with each primary and secondary activity, determining how these sub-activities contribute to value creation. The analysis incorporates Porter's value chain model to establish links between sub-activities and the overall value created by Latureae. Finally, the report concludes with recommendations aimed at enhancing Latureae's customer value and overall business performance, emphasizing the importance of customer-centric strategies and updated marketing strategies.

Running head: MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Name of the Student
Name of the University
Author Note:

1MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Identifying the primary and secondary activities in Latureae Business Model...........................2
Primary Activities....................................................................................................................3
Secondary Activities................................................................................................................5
Link between sub-activities and value creation...........................................................................6
Conclusion.......................................................................................................................................6
Recommendation.............................................................................................................................7
References........................................................................................................................................9

2MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Introduction
Latureae is known to be a well-known health and wellness firm that brings wellness to
various people. In the year 2000, Latureae was established at the beginning of new millennium
that is being believed by firm. This can be considered to be as the greatest sign for bright future
for its overall wellness (Jaligot et al., 2016). By the help of national manufacturing and
distribution, a proper advisory arm come up with strong culture that is needed for education and
engagement of customers. Latureae is committed to looking for the service and wellness for the
people of Australia. The organization aims to develop product and services which is needed for
delivery of natural approach to health (White et al., 2018). The given thing is completely based
on expertise in mineral, herb, nutrient and lastly vitamins.
In the coming pages of the report, an idea has been provided concerning primary and
secondary activities by making use of porter value chain model. An analysis has been done with
respect to sub-activities for each of the primary and secondary activities. After that,identification
has been done with respect to link between value creation activities and sub-activities. The last
section of the report deals with list of recommendation for Latureae Business Model.
Discussion
Identifying the primary and secondary activities in Latureae Business Model
Primary Activities
Latureae comes up with range of primary activities which is done by the help of
processing chain. It has become possible for serving the customers with some of the end products

3MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
that are healthy and nutritional value (Hishe, Asfaw & Giday, 2016). The activities are described
below like:
Inbound logistics: The organization comes up with number of activities which
undertakes to create value for its range of products. It merely takes up sourcing of raw materials
for its customer where it makes use of a range of methods like transport like bikes and trucks.
The mere focus is all about bringing required materials for production floor (Samsatli, Samsatli
& Shah, 2015). These mere makes use a range of means which ensure overall supplies for
reaching the firm on time. It is considered to be as one the best natural condition.
The organization makes use of cool facilities for raw materials like green plants. It will
prevent them from going to bed. The organization comes up with around 2000 supplies in whole
of Australia (Bhargava, Bafna & Shabarisha, 2018). It makes use of good relation with them so
that it can create value for its contributors. Sub-activities are merely inclusive of maintaining the
service of the trucks and changing the worn parts. Also, proper training is needed to be given to
driver so that changes can be done route for picking up supplies.
Production: This can be stated as a method by which firm makes use of raw materials for
finishing the healthcare based products. The organization aim to conduct various activities like
quality checking (Rawlins, De Lange & Fraser, 2018). It mainly ensures the fact that the quality
is good and hygienic. The mere process is all about measuring the overall quality of production.
In the reduction process, the organization aims to focus on working machine whichis based on
incoming materials that have a proper outcome.

4MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Subactivities is all about setting up production machine which is done through cleaning
and repair, which is needed for setting up hardware in the OS (Sun & Grimes, 2016). For
ensuring value creation at this zone of production, OS is considered to be the main factor.
Outbound Logistics: After completing the manufacturing of product, Latureae need the
take their product to the market. Organization comes up with storage system where the required
products are waiting for delivery and transport (Villamayor-Tomas et al., 2015). The
organization aims to work on storage system so that there can be clean, accurate temperature and
spacious. Organization comes up with delivery truck and pickup cars which can take their
product to supermarkets. Subactivities is merely inclusive of delivery charts, which are based on
incoming orders and packaging of products that are based on desired quantities. Delivery system
aims to create value which helps in maintaining efficient and seamless deliveries.
Marketing and Sales: If the organization is planning to expand its services in the domain
of retail services for reaching market, then it to invest in marketing and sales activities. The firm
makes use of solid e-commerce platform so that can it can market itself. The marketing
department of the firm will take care advertisement for both social and local media channels
(Porras et al., 2017). Sub-activities are all about conducting research that will result in profit. The
overall value is created for organization, which is differentiated and out of competition.
Services: In this section, the organization aim to provide services to their customer,
which aim to ensure their relationship with them (Collins, Dent & Bonney, 2016). The given
services are merely inclusive of replacing the delivered orders, technical services and orders
exchange.

5MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Secondary Activities
Latureae in their model has come up with the idea of distribution, advisory firm and
manufacturing distribution (Steuer et al., 2017). The elements come up organization management
that requires location which needs to be conducted.
Human Resource Management: The organization which hire which will in production
operation. It will also help in providing training to employees, which will help in understanding
the required thing in their assignment (Pietrobelli and Staritz 2018). The firm is offering proper
training and education to their employees so that they can have an idea concerning the current
developing in the system.
Structure of Firm: The organization is providing innovation in much better to their
packages of the product. It is mainly needed for ensuring that they make use of less material
along with safety and quality of products (Jaligot et al., 2016). It will merely reduce the overall
cost along with ensuring more funds which are needed for research and development.
Technological Development: Latureae is very much focused on the development of
innovation, which will result in new and professional range of products. It will merely help the
given products so that can they can have wide selection of product which they're going to handle
(White et al., 2018). It has resulted in various kind of health issues. The firm is looking for
methods by which they can produce wearable technologies as they are frontier in the whole
market. Sub-activities in this section is all about purchasing and installation of current IT
software and hardware. This will help researcher and IT staff so that they can new system for the
firm. By the help of innovation and optimization, the firm can easily adapt the look for
technology which will help in production process.

6MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Procurement: A given product can be produced which aims to ensure the fact that it
reaches the required market. There are large number of things that can be done so that overall
process becomes smooth without any kind of delay (Hishe, Asfaw & Giday, 2016). The
organization aim to take part in the daily responsibility, which is smooth and does not have any
kind of delay. The firm aim to source quality and affordable prices. It is mainly done for raw
materials so that they can be negotiated with suppliers. In this sub-activities are all about
updating delivery notices, journal accounts and verification of inventories.
The mere focus is all about dealing with firm so that the business can form a part of their
customers. The organization is all about purchasing agreements for its acquired customers
(Samsatli, Samsatli & Shah, 2015). Suppliers aim to comply with their purchase agreement that
needs to be paid. It will help the firm to work in its payment system every time.
Link between sub-activities and value creation
Considering the business model of Latureae, there are some links between value creation
and sub-activities. Taking account of primary and secondary activities, a majority is
implemented where the given data is evaluated (Bhargava, Bafna & Shabarisha, 2018). Based on
the present trend and establishment of current loopholes, there is a need for increasing sales and
reducing supply. This is completely based on the cost of real data.
Conclusion
From the above pages, the point can be concluded that this report is all about Latureae,
which is known to be health and wellness firm. The organization aims to provide services to
wellness for the people of Australia. It aims to develop product and services so that it can

7MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
provide natural approach to health, which is completely based on in-depth expertise. The main
corporate customers are found to be supermarkets which is specialized for food stores and
professionals of healthcare. The associated people aim to work with patient and client that can
maintain wellness. Latureae aims to work with local and national suppliers so that they can
gather raw materials and sustainable. It is mainly needed for raw ingredients along with integrity,
which is required for maintaining standard of high production. The organization come up with
more than 2,000 suppliers that have different level of organic status along with accreditation of
suppliers. The wide portfolio of Laureate highlight the fact that people need to deal with
community which the hot topic in the present medical stream. The organization is coming up
with updating accessible range of products which is needed for wellness of every person. It can
easily provide benefits of health supplement, which is required by the whole family.
Recommendation
Latureae need to focus on the ways by which they can increase their overall customer
value. There is requirement of analysis of profit of customers and increasing their customer
value. Latureae needs to focus on a list of parameters like
 Giving a free newsletter
 Improving their overall customer base
 Promoting their business on social media platform
 The content of their website needs to be fresh and updated for attracting customer.

8MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
References
Bhargava, A., Bafna, A., & Shabarisha, N. (2018). A review on value chain analysis as a
strategic cost management tool. Management, 5(2), 17-29.
Collins, R. C., Dent, B., & Bonney, L. B. (2016). A guide to value-chain analysis and
development for overseas development assistance projects. A guide to value-chain
analysis and development for overseas development assistance projects.
Hishe, M., Asfaw, Z., & Giday, M. (2016). Review on value chain analysis of medicinal Plants
and the associated challenges. Journal of Medicinal Plants Studies, 4(3), 45-55.
Jaligot, R., Wilson, D. C., Cheeseman, C. R., Shaker, B., & Stretz, J. (2016). Applying value
chain analysis to informal sector recycling: A case study of the Zabaleen. Resources,
Conservation and Recycling, 114, 80-91.
Pietrobelli, C. and Staritz, C., 2018. Upgrading, interactive learning, and innovation systems in
value chain interventions. The European Journal of Development Research, 30(3),
pp.557-574.
Porras, I., Mohammed, E. Y., Ali, L., Ali, M. S., & Hossain, M. B. (2017). Power, profits and
payments for ecosystem services in Hilsa fisheries in Bangladesh: a value chain
analysis. Marine Policy, 84, 60-68.
Rawlins, J. M., De Lange, W. J., & Fraser, G. C. (2018). An ecosystem service value chain
analysis framework: a conceptual paper. Ecological economics, 147, 84-95.

9MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Samsatli, S., Samsatli, N. J., & Shah, N. (2015). BVCM: a comprehensive and flexible toolkit for
whole system biomass value chain analysis and optimisation–mathematical
formulation. Applied energy, 147, 131-160.
Steuer, B., Ramusch, R., Part, F., & Salhofer, S. (2017). Analysis of the value chain and network
structure of informal waste recycling in Beijing, China. Resources, Conservation and
Recycling, 117, 137-150.
Sun, Y., & Grimes, S. (2016). China’s increasing participation in ICT’s global value chain: A
firm level analysis. Telecommunications Policy, 40(2-3), 210-224.
Villamayor-Tomas, S., Grundmann, P., Epstein, G., Evans, T., & Kimmich, C. (2015). The
water-energy-food security nexus through the lenses of the value chain and the
institutional analysis and development frameworks. Water Alternatives, 8(1), 735-755.
White, D. J., Hubacek, K., Feng, K., Sun, L., & Meng, B. (2018). The Water-Energy-Food
Nexus in East Asia: A tele-connected value chain analysis using inter-regional input-
output analysis. Applied Energy, 210, 550-567.