University MIS500 Assignment: Latureae Company Analysis and Strategy

This report analyzes the Latureae company, a wellness and health provider, examining its business processes and information systems. It synthesizes requirements for improvement, focusing on agile methodology principles to address complex business needs. The report evaluates Latureae's primary and secondary activities, using Porter's value chain model to create a framework for analysis. Recommendations are provided to improve customer value, employee retention, and social media presence, including the implementation of agile methodologies, cloud-based services, performance management software, data management systems, and CRM software. The report concludes that by adopting these strategies and technologies, Latureae can enhance its business role, strengthen its objectives, and improve its competitive advantage. The analysis emphasizes the importance of continuous monitoring and adaptation to maintain the effectiveness of the proposed strategies. The report aims to offer a practical solution plan for the company, highlighting the importance of integrating IT and business processes.

Running head: MANAGEMENT
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Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................2
The Latureae Company:.............................................................................................................2
Synthesise requirement:.............................................................................................................3
Strategy:.....................................................................................................................................3
Conclusion:................................................................................................................................4
References:.................................................................................................................................5

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Introduction:
In today’s modern world, the enterprise information system is helping to make
improvements for the functions of the business process of the enterprises. The purpose of this
paper is to analyses the synthesise requirements as well as the recommendation of the number
of the correct and tested solutions for addressing the limitations to the problems included the
contemporary business. The information systems of the enterprises are able to help for
providing deal with the massive amount of data, which are capable of supporting one of the
organisation, and the organisations can help to offer quality service. This paper also focuses
on the information system of the enterprise's application within Latureae (Al-Mashari & Al-
Mosheleh, 2015). The case study on the Latureae is analysed for determining the secondary
and primary activities, which belongs to the company. The actions that can be considered as
the sub-activities which are associated with the secondary and primary activities of the
Latureae company that is being taken into within the account, so that one of the assessment
can be able to make about the business environment that is contemporary within the
company. For ensuring that one analysis about the information, the system of the enterprise is
made of. Some of the recommendations are offered for Latureae so that, the offered value can
be managed to the customers. A link between the sub-activities and the value-creating
activities of the Latureae enterprise is being created by using the value chain model of porter
(Tao et al. 2017). This paper will also discuss the communicate and devise the strategy that
embodies of the agile methodology principles for addressing the business needs that are
complex across one organisation, while meeting applications as well as the objectives of the
information technology.

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The Latureae Company:
The Laureae is a wellness and health company with having a difference and bring
wellness to everyone. The company was invented in the year 2000. With a distribution,
national manufacturing, a culture that is strong as well as an advisory arm for customer
engagement and for education. The Latureae is a well-placed for the services that the
wellness that is need of all the Australians. The latureae develops services and products for
delivering an approach that is natural to the health and based on the expertise in the minerals,
vitamins, nutrients and herbs. It has seen that the Latureae severs nearly about 100000
customers in each of the week and that too by providing proper value to each of the
customers (Abbasi, Sarker & Chiang 2016). At present, the company has almost 2000
suppliers with several levels of organic status. In addition, the activities that are secondary
and primary of the business model that can be considered for understanding the presence of it
to the market.
Synthesise requirement:
When the solution providers face the share of the theme of the business-related
problems and technological hurdles. Perhaps most of the challenges that are formidable, lies
in this communication between the clients and providers by knowing the question that needs
to ask. For one of the solution provides the skills that are required for understanding a client
who is often much important, then the analytical tools (Kumar & Rajeev, 2016). Based on the
application of the model of the value chain of the porter as well as the activities that are
undertaken by the Latureae. The standard of high production can be able to meet via
maintenance of the one of the proper supplier base. So that the company may able to meet the
demand that is required. The indulge of Latureae for the development of the website which
can offer the customers, an ease for gaining access to this company. It can be done through
technically competent for that the programs that belong to the social media campaign have

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been taken into consideration. Agile software development can be used to provide an
evolutionary technique for self-organization and collaboration among high-quality systems,
to achieve the dynamic requirements in a time and cost effective manner. The introduction of
new information systems, can store, manage and use data, according to the company’s needs.
The recommendations are based on agile concepts, which has already outperformed other
models, since it ensures further dynamic turnarounds, under rapid change in project
requirements. The models have already been calculated to be practiced by 94% organizations.
. Also, new introductory options to flexible working measures, on-going training and social
connections support the decreasing percentage of the employee turnover rate. The software
All-in One CRM to automate marketing, sales and services in one platform. It further avoids
leaks of data and enables the consistency in messaging. It is also a mobile-ready, simple and
fast to use. Moreover, the software will produce benefits to more deals with each-page
contact management, automate scheduling, follow ups and invites and enhance the project
management scopes of the company. The introduction of new information systems, can store,
manage and use data, according to the company’s needs. Thus, it is a necessary requirement,
to measure the techniques and results, under collaborative and qualitative testing methods
Strategy:
Every organization needs up gradations to their primitive methods of business, in this
dynamically changing world (asd). Accordingly, alternations are also required in the business
process techniques of Latureae, which would improve the current state and, meet the
objectives for betterment. ‘Agile’ project’s name is mentionable in the following aspect. The
recommendations are based on agile concepts, which has already outperformed other models,
since it ensures further dynamic turnarounds, under rapid change in project requirements. The
models have already been calculated to be practiced by 94% organizations (based of 3962
responses) (asd), due to its feature of gaining momentum. Based on the knowledge gained

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from the primary and secondary activities (activities & sub-activities), the following
recommendations can be suggested. Also, new introductory options to flexible working
measures, on-going training and social connections support the decreasing percentage of the
employee turnover rate. Finally, a prime recommendation of a performance management
software (like, Keka) is eminently useful, to track and measure the employee’s progress.
 The implementation of agile methodologies, in any organization questions the close
connection to the customers and the value importance of the business techniques.
Contrastingly, most of the companies, nowadays, are aimed on outcomes, than
methodologies. The process starts with defining the problem, working on the
processes and, lastly creating appropriate products to improve the organization’s
online presence, in various levels. To Latureae, firstly, the revenue models needs
advancement. To achieve the same, cloud based services such as SaaS (Software as a
Service) can be inherited, to charge the consumers in a monthly manner, ignoring
buy-and-later-update model, to a utility based one. Offers to volume discounts can be
implemented through the usage of APIs, to create a different pricing model, via
technological usage. The use of API has already been a side-business to many
organizations, to create a large basis of revenue (asd).
 Secondly, the employee turnover rate, needs to be resolved as it is a beneficial factor
to improve Latureae’s costs and morale. Providing employees to access their
SMART objectives, would create more engagement in the minds of the employees,
by giving them the ownership of the objectives, and making them feel valuable to the
team. Frequent and regular discussion of performances, act as the agile performance
management’s core-feature to improve the employee turnover (asd). It provides
employees with opportunities to deliver questions and feedback; and, enhances the
development of better relationship between the employees and the managers. Also,

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new introductory options to flexible working measures, on-going training and social
connections support the decreasing percentage of the employee turnover rate (Myers,
2016). Finally, a prime recommendation of a performance management software
(like, Keka) is eminently useful, to track and measure the employee’s progress,
objectives and training, while enabling agile processes and ensuring productivity.
 Measuring the social media’s influence on a company’s brand awareness, bottom line
and related conversion metrics, in a business is considerably complicated.
Responsibly, Google Analytics (or other analytics package) with an individual social
media stage’s combined, provides a prominent picture of the social media impacts,
however is not enough. Analytics software, called Cyfe (shown in Figure 1),
provides an aggregation of social media data to provide certain areas of
improvement, and the premium software shares the company’s website to the
relatable customers, who would seem to find interest on the Latureae’s business
offers. Those areas can be identified, and further resolved. Hence, the social media
campaigns can be developed and improved.

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Figure 1: Cyfe’s dashboard
(Source: https://www.cyfe.com)
 The introduction of new data management systems are always said to produce new
scopes of improvement in any organization. Relatively, the use can be felt important
to the Latureae business processes as well. Agile software development can be used
to provide an evolutionary technique for self-organization and collaboration among
high-quality systems, to achieve the dynamic requirements in a time and cost
effective manner. The introduction of new information systems, can store, manage
and use data, according to the company’s needs. Thus, it is a necessary requirement,
to measure the techniques and results, under collaborative and qualitative testing
methods, while adopting the lean approach to the data management (goverence).
 Customer relationship maintenance is always a major criterion to be satisfied by any
company. For the extents of the Latureae, the use of Agile Customer Relationship
Management software would produce better satisfaction levels to the consumers. The

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software All-in One CRM to automate marketing, sales and services in one platform.
It further avoids leaks of data and enables the consistency in messaging (
Kadiri et al., 2016). It is also a mobile-ready, simple and fast to use. Moreover, the
software will produce benefits to more deals with each-page contact management,
automate scheduling, follow ups and invites and enhance the project management
scopes of the company. Also, the quality of providing ramified sales are also
included, to win in competition and collaboration levels, for achieving better results.
The overall aim of using such technology is to improve the customer base and trust
on the respective brand of Latureae.
Thus, the following innovations and strategies to new development plans, may influence and
enhance business role of the company and their officials. Accordingly, systems and software
are required to be upgraded with appropriate relevance to the agile methodologies. The
correct implementation of plans, to the required steps are eminent to strengthen the objectives
of Latureae. However, deep monitoring is necessary to maintain the continuance of the
strategies, in a balanced level.
Conclusion:
Thus, it can be concluded that, for one of the businesses for developing the activities
belong to the business, which is able to offer value. As stated by Mettler and Winter (2016),
The application that is related to the information system of the enterprise are able to help for
providing deal with the massive amount of data which are capable of supporting one of the
organization and the organizations can also help to offer quality service. In addition, it is so
much important that each of the activities which are related to the development of the service

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quality with the customers, so that the organization’s value can be improved. The activities
that can be considered as the sub-activities which are associated with the secondary and
primary activities of the Latureae company that is being taken into within the account, so that
one of the assessment can be able to make about the business environment that is
contemporary within the company. For ensuring that one analysis about the information, the
system of the enterprise is made of. Some of the recommendations are offered for Latureae so
that, the offered value can be managed to the customers (Porter & Kramer, 2019). Hence, it
can be concluded that the two factors are able to help the Latureae for attaining every
objective that are related to the operational business in this market of business. The model
analysis provides that the ability for strengthening the value of Latureae by the improvement
of the sustainable practises of it.

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References:
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Toward an inclusive research agenda. Journal of the Association for Information
Systems, 17(2), p.I.
Adam, K., Netz, L., Varga, S., Michael, J., Rumpe, B., Heuser, P. & Letmathe, P., (2018).
Model-Based Generation of Enterprise Information Systems. In EMISA (75-79).
Al-Mashari, M. & Al-Mosheleh, H., (2015). Enterprise Resource Planning of Business
Process Systems. In UKAIS(p. 2)..
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1001&context=ukais2015
DeLone, W.H. & McLean, E.R., (2016). Information systems success
measurement. Foundations & Trends® in Information Systems, 2(1), 1-116.
El Kadiri, S., Grabot, B., Thoben, K.D., Hribernik, K., Emmanouilidis, C., Von Cieminski,
G. & Kiritsis, D., (2016). Current trends on ICT technologies for enterprise
information systems. Computers in Industry, 79, 14-33.
https://hal.archives-ouvertes.fr/hal-01635646/document
Giachetti, R.E., (2016). Design of enterprise systems: Theory, architecture, & methods. CRC
Press.
Kumar, D. & Rajeev, P.V., (2016). Value chain: a conceptual framework. International
Journal of Engineering & Management Sciences, 7(1), 74-77.

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https://www.researchgate.net/profile/Dilip_Kumar102/publication/
325110680_Value_Chain_A_Conceptual_Framework/links/
5bb48d1945851574f7f7789c/Value-Chain-A-Conceptual-Framework.pdf
Litscher, D., & Litscher, G. (2016). China's tu youyou, nobel laureate in medicine 2015, and
relationships with the TCM research center graz at the medical university. Integrative
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Mettler, T. & Winter, R., (2016). Are business users social? A design experiment exploring
information sharing in enterprise social systems. Journal of Information
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Porter, M.E. & Kramer, M.R., (2019). Creating shared value. In Managing sustainable
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https://pdfs.semanticscholar.org/d0cd/9f9a36d579afe611f12db0385788f28aadf5.pdf
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Honorary member of the German Society of Human Genetics, Doctor laureate, the
University of Kiel, Germany.

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Sun, Z., Strang, K. & Firmin, S., (2017). Business analytics-based enterprise information
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