MIS500 - Foundations of Information Systems: Latureae Business Report

This report provides a comprehensive analysis of the Latureae business model, a health and wellness company. It identifies and examines both primary and secondary activities within the organization, aligning them with Porter's Value Chain analysis to determine value-creating sub-activities. The analysis details the company's focus on healthcare and well-being services, including product development, marketing, and customer relationships. The secondary activities, encompassing infrastructure, customer and supplier relationship management, data management, and sustainability initiatives, are also explored, with a focus on how these support the primary activities. Furthermore, the report offers strategic recommendations for enhancing both the primary and secondary activities. Suggestions include leveraging technology to improve services, expanding social media marketing, and investing in infrastructure. It also stresses the importance of cultivating strong relationships with customers and suppliers for long-term success, improved brand reputation, and increased value creation. The conclusion emphasizes the significance of Porter's value chain analysis for achieving competitive advantages and creating value for consumers, along with the benefits of infrastructure improvements and stakeholder relationship development.

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Introduction:
Latureae is Australian business organisations. The focus of this health and wellness
company is bringing wellness to everybody. In 2000, this company was established. The
primary target of Latureae is on advancing and delivering products and services to provide a
natural approach to health. This business organisation is targeting on modernisation and
product improvement. This paper will analyse the primary and secondary activities of this
company which create value. The link between value-creating activities and sub-activities of
this company will be identified in this paper. Porter’s value model will be used to identify the
activities and sub-activities of this business organisation.
Discussion:
In this part, primary activities and subordinate activities or secondary activities of
Latureae business model will be discussed. Primary activities of a business organisation are
referred to those activities reach to enhance the profit for the company. Secondary activities
are performed to provide support to the primary activities of the business organisation.
Primary activities of Latureae Company and the business model of this company are
healthcare and wellbeing service and facilities. This business organisation perform primary
activities for society’s human beings. These activities help the organisation to enhance the
substantial value of the business organisation. The activities of this business group are
focused on delivering sufficient and suitable healthcare solutions to society’s human being.
The services and the marketing of this company’s products are also the primary activity of
this company. There are two primary sub-activities, which are identified through the Latureae
business model. This business organisation are following innovation and creativity related to
the packaging and bringing. These sub-activities are essential for this company. The company
is expecting that through these sub-activities, Latureae Company will be able to enhance the

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business and profit. Through these primary activities or essential activities and sub-activities
in primary activities, this company is developing the perspective of the products related to
health, which is offering to the consumers. This company is successful in generating its profit
through online sales at present. These are identified as primary activities, and sub-activities in
primary activities are value-generating activities of this business organisation.
The secondary activities of these business organisation will be discussed in this part.
The infrastructure of the company is the leading secondary activity of Latureae Company.
This business organisation is successful in improving the quality of its infrastructure by
improving the quality of its operation. The improvement of infrastructure will help the
business organisation to complete its operation in an impressive manner. The policymaker of
this company can impressively perform several different activities with the help of the quality
of infrastructure of this business organisation. There are several other secondary activities of
this company. The first secondary activity of the company is the customer relationship.
Improving the customer relationship will help a business organisation to develop its brand
reputation and service. The customer relationship of Latureae Company is supporting the
primary activities to generate profitability. Supplier relationship management is the other
secondary activity of this company. The secondary activities are helping Latureae Company
to generate profit and enhance the overall quality of infrastructure. There are two sub-
activities of secondary activities which are identified. The management of data is the first
sub-activities of secondary activities. Management of data helps this business organisation to
establish a long term association with the consumers. The availability of massive data helps
this company to improve its relationship with the customer. By using this data, Latureae
Company can understand the demand of the market and maintain the quality which is desired
(Miller & Mork, 2013). Sustainability is the second sub-activities related to secondary
activities. For a better future, this company used sustainability as sub-activities. For this

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company, sustainability is connected with the process of supplier relationship management.
This business organisation collaborated with suppliers. The goal of this action is to reduce the
negative impact of the company's operation on the environment and improving the
sustainability of the organisation for a better future. The sustainability actions of this
company will help the company to create a brand reputation. To improve the operation of the
company and sustainability, the improvement of appropriate and long term collaboration with
suppliers is significant for Latureae Company. Improving the sustainability of the business
group’s operations will aid Latureae group to maximise the business and profit.
In 1980, Michael Porter developed the concept of value chain analysis in his book,
named ‘Competitive Advantage'. To analyse specific activities of a business organisation,
which can create a competitive advantage for the business organisation, value chain analysis
is practised. Porter's value chain analysis differentiates between productive activities and
wasteful activities of a company and provides a better chance for the company to achieve a
competitive advantage (Montgomery & Oladapo, 2014). With the help of Porter's value chain
analysis, the business model of Latureae will be evaluated. To recognise the essential
activities and subordinate activities of this company, Porter's value chain will be used (de
Souza & Márcio, 2013). There are a few procedures, which must be followed to evaluate the
business model of Latureae group through Porter’s value chain analysis. At first, specify sub-
activities of the company’s every primary activity, which are the direct and indirect activities
of the company. After that, specify activities of the companies every secondary activity. After
that, specify links between these two activities should be done. After that, identify the
opportunities which we create value for the company. Every successful business
organisations have to evaluate these activities to accomplish competitive advantages.
Through the application of Porter's value chain analysis, it can be said that healthcare
facilities and services and the improvement of health care products are the primary activities

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of this company. Identify primary activities are helping the company to generate its profit and
enhance its business. Improvement of infrastructure and improving the association with the
consumers and suppliers are the secondary activities of Latureae Company (Agnihotri, 2014).
These identified secondary activities are supporting the primary activities of the company.
With the help of these secondary activities, this company is operating its primary activities to
generate profit and value.
Recommendations:
Recommendation for the primary activities will be discussed in this part. The health
care activities of this company are recognised as the primary activity. For Latureae Company,
this primary activity is the main source of earning money. To improve primary activities,
there are some recommendations which will help the company to develop its primary
activities. Use of technology in the company’s operation is the first recommendation for
Latureae Company. Use of technology will be beneficial for the company to improve its
services and provide a better product to the consumers. In this modern world, the use of
technology will support the business organisation to perform better and deliver the best
services and the best quality products to the consumers. Technological use in the operation
will help the company to enhance the efficiency and curtail the production cost. As a result of
this, the company e will generate more revenue for the organisation. Use of technology will
help Latureae Company to build customer satisfaction. Customer satisfaction is a crucial part
of a business organisation to accomplish success. For the promotion purpose, this company
can follow social media marketing activities. Through social media, this company can
promote its product by a vast number of present and potential consumers. To reach out
towards several groups of consumers, this company can utilise the official website of
Latureae Company.

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Recommendation for the secondary activities of Latureae Company will be discussed
in this part. The infrastructure of the company and the relationship with the consumers and
the suppliers are two identified secondary activities of Latureae Company. These two
secondary activities are supporting the primary activities of Latureae business group.
Identified subordinate activities of the company support the manufacturing procedure. It is
recommended that to improve the company’s infrastructure, substantial investment should be
made by Latureae Company. To promote the quality of the Laureate's infrastructure, the
company should identify its opportunities related to development, revenue and growth in this
industry. Through proper utilisation of these opportunities, this company can improve its
performance and enhance its revenue. This action will help the company to build additional
value among the consumers. Improving the quality of Latureae Company's infrastructure will
help the business organisation to identify the scope of its operation and utilise the available
favourable circumstances in the industry. The development of the relationship with
consumers and suppliers is the other secondary activities. To enhance the company's
business, Latureae Company should prioritise on creating a long term association with
consumers and suppliers. The long-term association can be customer satisfaction and
customer loyalty. To generate profit customer loyalty and customer satisfaction is essential
for the company. The long-time association will assure to the shareholders about the
efficiency of the company’s operations (Cremers, Litov & Sepe, 2017). The long term
association with the consumers and employees will help the company to acquire necessary
raw ingredients and to offer a variety of goods to the consumers in a specific time. Long term
relationship with suppliers, consumers and other stakeholders can improve the brand image
and enhance the brand reputation, which is necessary for this company to maximise the value
offered to consumers.

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Conclusion:
Thus it can be concluded that porter's value chain analysis identified the essential
activities and secondary activities of the Latureae business model. The consolidation of
identified essential activities, sub-ordinate activities and sub-activities of every primary and
secondary activity of this company are a vital instrument for the company’s policymakers to
achieve competitive advantage and build extra value for the consumers. Improvement of the
company’s infrastructure and developing the long-term association with the consumers,
suppliers and all other stakeholders will be beneficial for the company in future.

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References:
Agnihotri, A. (2014). The role of the upper echelon in the value chain
management. Competitiveness Review, 24(3), 240-255.
Cremers, K. M., Litov, L. P., & Sepe, S. M. (2017). Staggered boards and long-term firm
value, revisited. Journal of Financial Economics, 126(2), 422-444.
de Souza, C. D. R., & Márcio de Almeida, D. A. (2013). Value chain analysis applied to the
scrap tire reverse logistics chain: an applied study of co-processing in the cement
industry. Resources, Conservation and Recycling, 78, 15-25.
Miller, H. G., & Mork, P. (2013). From data to decisions: a value chain for big data. It
Professional, (1), 57-59.
Montgomery, E. G., & Oladapo, V. (2014). Talent management vulnerability in global
healthcare value chains: A general systems theory perspective. Journal of Business Studies
Quarterly, 5(4), 173.