MIS500 - Latureae Business Model Analysis with Porter's Value Chain

This case study provides an in-depth analysis of Latureae's business model through the application of Porter's Value Chain framework. It identifies and examines Latureae's primary activities (inbound logistics, outbound logistics, operations, sales and marketing, and service) and secondary activities (firm infrastructure, procurement management, human resource management, and technological development), detailing how each contributes to value creation. The analysis explores the links between these activities, emphasizing how secondary activities support and enhance the effectiveness of primary activities, particularly in areas like sales, marketing, and technological advancement. Furthermore, the study discusses how Latureae can maximize the value offered to consumers by optimizing its value chain, focusing on quality, sustainability, and customer service. The paper concludes by highlighting the importance of strategic planning and project execution for Latureae to achieve its objectives and maintain a competitive edge in the healthcare and wellness industry. Desklib provides access to similar case studies and solved assignments for students.

Running head: ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
Analysis of the business model through value chain
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1ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
Table of Contents
1. Introduction..............................................................................................................................2
2. Application of Porter’s Value chain model for Latureae.........................................................2
2.1 Primary Activities..................................................................................................................2
2.2 Secondary activities...............................................................................................................4
3. Identifying the link between primary activity and secondary activity.....................................5
4. Maximization of the values offered to the consumers by Latureae.........................................6
5. Conclusion................................................................................................................................6
6. Bibliography.............................................................................................................................8

2ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
1. Introduction
Latureae is known for providing the health care and wellness products and services. The
objective of Latureae is to develop the sustainable products and help the people in the wellness.
The organization is in emerging state. The organization has recently adopted some operational
and strategic objectives for the improvement of the business. In order to achieve these activities
there is a need for the identification of the primary activities and secondary activities. Primary
activities are considered as essential activities for the expansion of the business. On the other
hand secondary activities are essential activities for the fulfillment of primary activities. The
value chain model for the business of Latureae is developed through Porter’s value chain model.
2. Application of Porter’s Value chain model for Latureae
Value Chain:
In order to deliver the valued services and products to the consumers, the processes are
needed to be defined as valued process for the organization. Through the value chain model the
identification of the valued processes can be achieved. In order to develop the value chain
management the identification of the primary and secondary activities are needed to be done.
Definition of primary and secondary activities
Latureae has primary activities which include sales and marketing, logistics, operations
service. The secondary activities aim at the better management of the organization through
proper human resource management, and the improvisation of the products through the
technological development. Apart from that maintaining the skills of the employees and
enhancing their skills through proper training are also the part of the secondary activities.

3ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
2.1 Primary Activities for Latureae
Inbound Logistics: The internal inputs those are responsible for enhancing the values of
the organization is considered as Inbound Logistic. One of the valuable assets of the Latureae is
the large base of the consumers. Latureae is currently serving 100,000 consumers at a time. Each
of the consumers are valuable for Latureae. The consumer base of Latureae are supermarkets,
medical shops and health care organizations. Apart from that the organization is currently selling
the products through online e-commerce ehich does not need much professional supports.
Another valued asset for the organization is the skilled employees. The proper handling
of the functionalities in the organization are done by skilled employees. This adds the quality in
the final products.
Outbound Logistics: Outbound activities are the activities those are needed for the
distribution of the final products. The distribution of the products manufactured by Latureae is
done to the suppliers directly from the organization. Apart from that the users can avail the
products from the e-commerce website of the organization. It can be said the nature of the
business in this case is business to consumers.
Operations: The operations of Latureae denotes the daily functioning of the business in
the organization. The products produced by Latureae are sustainable in nature. The raw
materials for the products are collected from the suppliers of the organization. The organization
has currently 2,000 suppliers. The suppliers are both national and local. The raw materials are
organic.
Sales and marketing: Sales and marketing defines the selling of the final product. The
selling of the final product is dependent on the marketing. If the organization can reach the large

4ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
number of consumers through marketing it can be said that the product will be known to the
large base of consumers. In that case, the selling of the product can be increased. Latureae has
adopted social media campaign for reaching to the large number of consumers within a short
time span. The increase in the sales will help Latureae to gain a leading position in the health
care industry. The organization has the objective to increase the sale by 15%.
Service: The process that maintains the effectiveness of the products can be defined as
services. The main aim of Latureae is to provide better health care services to the society
specially aged people. Apart from that though the innovation and development of the products
Latureae is going to take the leading position in the health care industry.
2.2 Secondary activities for Latureae
Firm Infrastructure: The firm infrastructure indicates the quality of the functioning in
the organization. This also includes the working environment and the technology used for the
production. Apart from that the system used for the logistics and the operations are also included
in this section. In this context, it can be said that Latureae has proposed an initiative that will
mitigate the packaging by 20% within 12 months.
Procurement management: Procurement management indicates collecting the raw
materials. The organization has 2,000 suppliers those are responsible for supplying the organic
raw materials for manufacturing the products.
Human resource management: The objective of the organization is to maintain the skills
of the employees in the organization. Apart from that the organization aims to provide proper
training and guidance for the enhancement of the skills. Skilled employees are considered as an

5ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
asset for the organization. The employee assistance program initiated by the organization is
aimed to mitigate the employee turnover by 15%.
Technological development: Latureae uses technology while development of the
product. However, the organization is proposing the implementation of the advanced technology
in the organization so that productivity of the comp any can be increased. Apart from that with
the technological innovation the organization can improve its position in the competitive market.
The use of the social media as pLatureaeform can also be possible with the advancement of
technology. With the help of technological innovation the management of the data and
information in the organization can redeveloped.
3. Identifying the link between primary activity and secondary activity
It has been seen that the primary activities are related to the secondary activities. The
primary activities are the major activities of the organization. On the other hand the secondary
activities are the supporting activities of the primary activity. The primary activities of Latureae
is to increase the sales and enhance the marketing activities. These two are dependent on the
technological advancement, which is a secondary activity.
Technological development is a secondary activity that enhances the primary activity
related to sales and marketing. Technological advancement allows the use of social media for the
marketing purpose. This will help the organization to reach to the large number of consumers in
a small time span that eventually leads to the increase of the sale for the products.
Skilled employees are the valued assets for the organization. With the help of one of the
secondary activities which is human resource management, the organization helps the employees

6ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
to maintain the skills. Apart from that with the organization is also enhancing the skills of the
employees through the proper training.
4. Maximization of the values offered to the consumers by Latureae
Value chain model helps Latureae to provide valued services to the consumers. The
combination of the primary and secondary activities of this organization will generate the
products with proper quality and standard.
For the proper development of the products right infrastructure is needed. Apart from that
functioning of the operation in the organization is needed to be done in a proper way. The
technological advancement will help to develop the infrastructure so that the consumers can get
quality products. The smooth running of the operations can be achieved through better
procurement management.
With the help of the 2,000 supplier the organization can obtain quality raw material. The
quality of the raw material will help the organization to provide sustainable products with
standard quality.
With the technological development, the organization can use social media for the marketing
purpose. Through this the large number of consumers can get to know about the products
manufactured by this organization. This will eventually increase the sales of the organization.
Skill full employees are the assets of the organization. It can be said with the skilled
employees development of the product can be done in a proper way. In this case, it can be said
that the initiatives taken by the organization for the enhancement of the employee skill will add
the value to the services provided to the consumers.

7ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
5. Conclusion
The paper has discussed the business opportunities of Latureae through the Porter’s value
chain model. In this context, the primary and the secondary activities of the porter’s value chain
model has been discussed. With the help of the Porter’s value chain, the connection between the
primary and the secondary activities has been identified. From this link, the opportunities for
Latureae in order to do well in the business has been evaluated.
It can be said that the proposed initiatives by this organization can be useful for the
overall development of the organization. Apart from that the main objective of Latureae is
providing the sustainable services to the organization. In this case, this can be achieved by proper
organizational planning. The organization has proposed some statics of increasing the sales and
the mitigation of the packaging. The timeline for achieving each of the objectives are fixed. In
this case, proper management of the project regarding this can be appropriate in this situation. It
can be concluded from the above discussion that the initiatives taken by the organizations are
helpful. However, in order to achieve the desired outcome, proper planning and the execution of
the project is needed to be done.

8ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
6. Bibliography
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9ANALYSIS OF THE BUSINESS MODEL THROUGH VALUE CHAIN
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