Critical Analysis of Latureae Company's Value Chain (MIS500 Report)

This report provides a critical analysis of Latureae Company's value creation process using Porter's value chain model. The study examines the company's primary and support activities, including inbound logistics, operations, outbound logistics, marketing and sales, and service. It also analyzes support activities such as procurement, human resource management, technological development, and infrastructure. The report highlights how Latureae, a health and wellness company, leverages technology to enhance customer engagement, maintain a competitive edge, and achieve its strategic and operational objectives. The analysis identifies links between value-creating activities and sub-activities and concludes with recommendations for improving customer satisfaction, reducing employee turnover, and enhancing community engagement. The report emphasizes the importance of technology and customer relationship management in driving revenue and achieving sustainable business growth. The analysis is based on the provided case study briefing document.

Running head: INFORMATION SYSTEM
Information system
Name of the student
Name of the university
Author note

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Table of contents
Introduction......................................................................................................................................3
Critically analyzing the value creation process adopted by Latureae Company by using the
Porters value chain analysis model..................................................................................................3
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
The purpose of this study is to critically analyze the contemporary business environment
that has significantly impacted on the operational process of Latureae Company. It is a health
and wellness company, which aims to introduce the innovation for generating the high market
share. The aim of this study is to focus on analyzing the information system used by the
company in terms of ensuring the standard customer engagement by satisfying the needs of
Australian people. It is true that introducing the tech logical support Latureae Company has
aimed to develop its competitive business model that can help to ensure the sustainable position
in the market.
Critically analyzing the value creation process adopted by Latureae Company by using the
Porters value chain analysis model
In the year 1985, Michal Porter introduced the value chain model by adding the primary
as well as support business activities that can significantly analyze the business operations of an
organization (Sun, Law & Schuckert, 2018). In this study, Latureae Company’s primary as well
as supporting activities have been described using the Porter’s value chain analysis model.
Latureae Company is a health and wellness providing company, which aims to provide
community benefits by adding the technological support in the market.
Primary activities
Inbound logistics
In terms of maintaining the storing as well as distributing the internal inputs, strong
supplier relationship is being maintained by Latureae Company. As the company aims to peovide
its sustainable services to the large portion of community, in that case, standard supply chain is

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being maintained. Analyzing the operational process followed by Latureae Company, it has been
identified that in order to ensure the sustainable distribution channel, the company maintains its
operation with total numbers of 2000 suppliers.
Operations
Analyzing the current business structure followed by Latureae Company, it has been
identified that standard hierarchical structure is being followed by the company for operating in
the sector. In terms of creating value in the operational process revenue is being generated
through the online operational process. In terms of enhancing the customer value, the company
provides endless choices to the customers and maintain loyalty. Adding the technological
initiatives in the market sustainable business approach has been adopted by the company.
Introducing the standard market operations, following the current social media marketing trends,
it has introduced various marketing program for contributing towards the community.
Outbound logistics
In case of delivering the service to the customer, both the online and offline delivery
system is being followed by the company (Gu, Song & Chen, 2017). In terms of maintaining the
standard internal as well as external distribution system the company focuses on adopting the
innovation through innovation and product development process. Adopting the sustainable
marketing approach the company has focused on redeveloping the data management system.
Introducing the natural approach towards developing the products and services, revenue
generation process is being maintained by the company.
Marketing and sales

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Marketing and sales is being considered as the important components that significantly
contributes in case of managing the strong customer relationship (Kehoe & Mateer, 2015). It is
true that current business operation process has got highly influenced by the different media
platforms. It cannot be denied that in terms of ensuring positive community engagement,
customers relationship management initiatives through the marketing activities can not only
influence the business operational process but also it can significantly influence the revenue
generation process. Customer satisfaction and standard distribution channels are being
considered as the primary activities followed by the company through its operation. Analyzing
the situation it has been identified that the maintaining the wellness as well as well as
uninterrupted revenue generating process, the company focuses on ensuring the customer
satisfaction. In terms of managing the sales operation, Latureae Company has generated the 15%
increased sales adding the social media campaigns. As community satisfaction is the biggest
priority of the company, in that case, the company has invested in health care consumer
engagement activities for maintaining the uninterrupted clinical workflow.
Service
Especially in the service based companies like Latureae Company, it is important for the
companies to focus on providing the standard services by enhancing the skills as well as
performance abilities of the employees. Analyzing the operational process of the company, it has
been identified that in terms of satisfied that demand of aging population in Australia, the
technological adoption has helped the company to adopt the initiative towards reducing the
packaging almost 20% within coming year. In terms of supporting the strategic objectives, new
assistance program for the employees, the company has aimed to introduce. In terms of
maintaining the value of its products, effective health management initiative has been adopted by

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Latureae Company. In its website, the company shares strategic health as well as dynamic
information contents that significantly influence the service standard of the company.
Support activities
Support activities are those which are being introduced for supporting to the main or
primary activities. In terms of maintaining the standard operational process as well as
contributing towards achieving the business objectives, the support activities also make the
significant contribution in an organization.
Procurement
In terms of operating in the Australian health sector, following the standard supply chain
process, the proper utilization of resources is being done. Adding the health reforming system as
well as providing the new professional product system, the company negotiates the service cost.
In terms of ensuring the customer value, it is true that the company has focused on providing the
health supplements for the entire family. In terms of rolling out the new product ranges,
technological resources are being utilized for providing the better solutions to the customers. In
case of Latureae Company, health reforming system can significantly support the standard
service activities of the company.
Human resource management
In the case study, it has been identified that employee turnover is one of the important
concern in the company. In terms of avoiding the high employee turnover rate as well as
properly utilizing the human resource, different training and development initiatives are being
provided by the company. In case of adding the training as well as mentoring facilities, the
human resource management initiative of the company supports the standard business

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operations. The company has also aimed to introduce the employee assistance program for
reducing the turnover rate. It is true that the company aims to provide standard health care
services by enhancing the skills as well as abilities of employees. In that case the training and
monitoring activities can significantly influence the customer value creation process by
improving the performance standard. It can also indirectly strengthen the internal resources of
the company.
Technological development
In the current business scenario, technology can be considered as the important business
component, that not only generates the high revenue in the company but also it significantly
contributes in customers’ relationship management as well as well as ensures the standard data
management practices (Sun, Law & Schuckert, 2018). In the case study, it has been identified
that the company aims to introduce standard data management system. On the other hand,
technology is an important part in the marketing process of the company. In the new product
development process, technological support makes an important contribution. Introducing the
CRM, SCM, enterprise system, data analysis and wearable systems, the technological support
towards achieving business objectives are being used. There is a strong interrelationship
between marketing activities and technological development. Enhancing the opportunities in
media platforms, technological development can en sure the customer relationship management
process, which can indirectly help the company to serve in a better manner.
Infrastructure
Main aim of Latureae Company is to reform the health situations for providing the better
care to the community. In the workplace, providing the dynamic as well as strategic health

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information, the company aims to focus on managing the market situation. The standard
hierarchy is being followed by the company. The company also follows large supply chain and
standard population health management team has been introduced by the company. Strong
infrastructure can play significant role in terms of supporting the main business activities in an
organization. Supporting the resource utilization process, company infrastructure can
significantly generate the high business revenue and ensure business growth.
Recommendations
Analyzing the entire case scenario as well as value creation process adopted by the
company, it can be said that in terms of enhancing the customer satisfaction, a separate customer
relationship management team can be introduced by the company in which adding 24hrs service
facility, high revenue can be generated. On the other hand, in terms of avoiding the high
employee turnover rate standard wages structure as well as reward system can be introduced. In
terms of ensuring he standard service employee motivation is need which can be done through
the introduction of competition and reward system. As the company aims to ensure the
community development process, in that case, it can be suggested that introducing different
workshops, information regarding the health and wellness can be shared. Adding more graphics
as well as strong content in the company website, large numbers of customers can get informed
regarding the service provided by the company.
Conclusion
In this study, it can be concluded that customer value creation process is being considered
as the important part in business operational process that can significantly helps to generate the
business revenue of the company. Analyzing the case study it can be said that in terms of

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ensuring sustainable business future as well as strong competitive position in the market the
company needs to focus on adopted the above recommendations.

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References and bibliography
Gu, P., Song, R., & Chen, X. (2017). Management practice of supply chain quality management
in service-oriented manufacturing industry. In MATEC Web of Conferences (Vol. 100, p.
05035). EDP Sciences.
Kehoe, K., & Mateer, J. (2015). The impact of digital technology on the distribution value chain
model of independent feature films in the UK. International journal on media
management, 17(2), 93-108.
Rennung, F., Luminosu, C. T., & Draghici, A. (2016). Service provision in the framework of
Industry 4.0. Procedia-social and behavioral sciences, 221, 372-377.
Sun, S., Law, R., & Schuckert, M. (2018). A Comprehensive Review of the North American
Hotel Industry: An Application of the Value Chain Model. Tourism Analysis, 23(2), 261-
274.