Deakin University MIS712: Strategic Analysis of Slices E-Business

This case study provides a strategic analysis of Slices, an organization operating in the healthy fast-food sector. The analysis includes a PESTLE analysis identifying risks, uncertainties, and overestimated trends. It also employs Porter's Five Forces to assess the competitive landscape and a resource-based view (RBV) to evaluate the company's core competencies. The report identifies key challenges faced by Slices, such as competition, managing growth in catering and retail sectors, and determining the optimal time for franchising. Recommendations focus on prioritizing one sector at a time (retail and franchising) and emphasizing financial planning from the project's inception. The report concludes by highlighting the importance of addressing internal and external challenges to minimize problems and achieve organizational goals. Desklib provides similar case studies and solved assignments for students.

Running head: E BUSINESS STRATEGY
E BUSINESS STRATEGY
Name of the Student
Name of the University
Author Note

2E BUSINESS STRATEGY
Table of Contents
Introduction................................................................................................................................3
PESTLE analysis........................................................................................................................3
Five forces analysis....................................................................................................................6
Core Competencies....................................................................................................................7
Strategy Recommendation.........................................................................................................8
Conclusion..................................................................................................................................8
References..................................................................................................................................9

3E BUSINESS STRATEGY
Introduction
The organisation has directly gone above the concept of local guidelines using
benchmarking all the items, which are produced with the model implementation in the UK,
USA, Sweden, Finland and the world health organisation (Drucker 2017). The purpose of the
report is to take into consideration the above case study and conduct different types of
analysis relating to the case study. In the concept of serving the people, there can be different
types of challenges and hurdles, which could be faced by the organisation, which are majorly
discussed in the report.
PESTLE analysis
Risk
The organisation work closely with the children dietician to develop the highest level
and standard of the products and ensure that the product, which is manufactured, and the
service, which are given, support the children health and lower the risk factor, which is
applicable for the lifestyle-related diseases. The recipes, which are involved in the concept,
are continuously improving and adjusted upon and the evaluation of the nutrition are
performed on the meal, which is main at the lunch as well as during the period of snacks. The
organisation also takes into consideration the need for the individual children who have food
allergies or diabetes.
Uncertainties
The central aspect, which can be applied to the concept, is the competition the
company was having with the other competitor’s. Faisal and his friend who was the working

4E BUSINESS STRATEGY
partners of the company had a serious thought on the aspect of how the business working
could be improved so that it would be beating the other competitors.
Overestimated trends
Slices started its primary operation in the year 2012 in Abu Dhabi in the capital of
UAE. The company recorded an AED 3800000 revenue in the first year of service. The main
sectors, which was focused by the company, was in the fast healthy and fresh food. Ones the
demand of the slices have been seen in the market another location was opened in the year
2012 at Zayes University. The company had made a contract with the Brighton college to
offer the service of tasty and healthy food for the students.
Figure 1: (TOTAL REVENUE OF SLICE JANUARY TO SEPTEMBER)
(SOURCE: Yunna and Yisheng 2014)

5E BUSINESS STRATEGY
Figure 2: (TOTAL REVENUE OF SLICE APRIL TO SEPTEMBER)
(SOURCE: Yunna and Yisheng 2014)

6E BUSINESS STRATEGY
Figure 3: (TOTAL REVENUE OF SLICE IN 2012)
(SOURCE: Yunna and Yisheng 2014)
Five forces analysis
The concept which can be applied to the concept of five force analysis can be
explained using the following diagram which is given below:
Figure 4: (FIVE FORCE ANALYSIS)
(SOURCE: Drucker 2017)
The resources based view (RBV) relating to the organisation Slice is one of the most
favored framework in recent times. The focus, which is related to the resource-based view,
can be a competitive advantage, which is generated by the firm taking into consideration the
set of resources that are unique. The concept, which is related to the process of understanding
of sustained competitive advantage taking into account the company, has become an
important area in the field relating to strategic management. According to (Greenspan 2015)
the resource- view base forms the weakness and strength rest on two fundamental

7E BUSINESS STRATEGY
assumptions. The first assumption, which is taken into consideration, is the building of the
Penrose; this work directly assumes that some of the firms can think of as a bundle relating to
the productive resources and the different firm possess different packages of supplies. The
concept is a “contribution of the resource-based view and the entrepreneurial orientation on
small firm growth” assumption of firm resources heterogeneity. The second from the (Dobbs
2014 ) and (Greenspan 2015), the approach directly assumes that the resources are either very
costly from the perspective of copying or is inelastic in supply, the assumption is related
resources immobility. The RBV describes a company in the term of resources that the firm
integrates. It can be stated that the main factor for the firm to grow and have success can be
found inside the firm’s superior capability and resources that will be building up a basis for
the concept of reaching a level of performance, which would be very much preferred. The
firm expects to be reaching the level of superiority due to the factor that they have more and
better resources due to the consideration that there are distinctive competencies. The unique
skills are those factors relating to the working of the organization, which no other
organization could involve. The elements of the distinctive competencies help the
organization to make appropriate use of the different resources, which are available to them.
Core Competencies
The organisation have established a basic concept of the market along with the
working of catering contracts and four retail. The organisation in recent times is accessing the
appropriate path, which is related to the achieving of the success or the goals of the
organisation. The company had made a deal with the stakeholders that in the plan of five to
seven years it would be selling 50 percent of the organization if the profit has reached a
profitable stage relating to the new investors. The new equity concept would be used for
expanding the organisation outside the UAE. The organisation is planning the concept of
managing the growth in the sector of catering and retail of the business. The concept of retail

8E BUSINESS STRATEGY
and catering are two different sectors, which should be taken care of and should involve
different strategy involved in the idea. The central question, which the organisation faced,
was that whether they should focus on one part or they should focus on both the sectors. The
second question, which was confronted by the organisation, was that to build the organization
in a way an organic manipulation using new branches opening and expanding the concept of
the franchisee. In this regards one of the aspects is that if they start franchisee what would be
the exact time to do so. The third question, which was faced by the organisation, is that what
would be the precise value of the finance so that the overall business would be attractive for
the investors.
Strategy Recommendation
Recommendation 1: The Company should be looking to focus on one of the sectors at a
time. The industry, which is the focus point, is the retail and the franchisee sector. Focusing
on both the areas can lead to different types of problem. The main advantage, which can be
achieved from the point of single focus, is that the sector would give full priority and it would
be helping excel in the sector.
Recommendation 2: The planning, which is related to the finance, should be taken care of at
the start of the implementation of the project. The main consideration, which should be made,
is that the project should not be a failure due to financial aspect and lack of planning.
Conclusion
The report can be concluded on a note that there are different types of problem, which
is seen in case study involving the internal and external working. The problems as discussed
in the report highlights the aspect and according to the problem, recommendation is stated at
the end of the report so that the problems can be minimized.

9E BUSINESS STRATEGY
References
Collins, P.Y., Musisi, S., Frehywot, S. and Patel, V., 2015. The core competencies for mental,
neurological, and substance use disorder care in sub-Saharan Africa. Global health action,
8(1), p.26682.
Drucker, P.F., 2017. The Theory of the Business (Harvard Business Review Classics).
Harvard Business Press.
E. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry
analysis templates. Competitiveness Review, 24(1), pp.32-45.
Espinoza, C. and Ukleja, M., 2016. Managing the Millennials: Discover the core
competencies for managing today's workforce. John Wiley & Sons.
Greenspan, R., 2015. Walmart: Five forces analysis (Porter’s model). Panamore Institute.
Hecklau, F., Galeitzke, M., Flachs, S. and Kohl, H., 2016. Holistic approach for human
resource management in Industry 4.0. Procedia CIRP, 54, pp.1-6.
Jabeen, F., Ahmad, S.Z. and Khan, M., 2015. Slices: what is next?. Emerald Emerging
Markets Case Studies, 5(4), pp.1-9.
Yunna, W. and Yisheng, Y., 2014. The competition situation analysis of shale gas industry in
China: Applying Porter’s five forces and scenario model. Renewable and Sustainable Energy
Reviews, 40, pp.798-805.