MIS770 - Analyzing Visual Presentation of Business Analytics Reports

This report provides a detailed analysis of the visual presentation of data within business analytics reports, specifically evaluating the use of charts, tables, and graphs. Part A outlines the evaluation criteria, focusing on the effectiveness of tables for compressing information, bar charts for depicting large datasets, line graphs for representing continuous data, and scatter plots for illustrating relationships between variables. Part B then applies these criteria to ten specific visuals (tables and graphs) from a World Health Statistics report, assessing their appropriateness and utility in conveying information about global health trends and sustainable development goals. The analysis considers factors such as clarity, conciseness, and the suitability of the chosen visual representation for the type of data being presented. This document is available on Desklib, a platform offering a wealth of study resources for students.

Running head: ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
Analysis of Visual Presentation of Business Analytics Reports
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1ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
Table of Contents
Introduction......................................................................................................................................3
Part A...................................................................................................................................3
Evaluation Criteria...........................................................................................................................3
Part B...............................................................................................................................................5
Evaluation of Graphs, tables and Charts in the Report....................................................................5
1. Table 1.....................................................................................................................5
2. Graph 1....................................................................................................................6
3. Graph 2....................................................................................................................7
4. Graph 3....................................................................................................................8
5. Graph 4..................................................................................................................10
6. Table 2...................................................................................................................11
7. Graph 5..................................................................................................................12
8. Graph 6..................................................................................................................13
9. Table 3...................................................................................................................14
10. Graph 7................................................................................................................15
Conclusion.................................................................................................................15
References..........................................................................................................................17

2ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS

3ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
Introduction
Charts and graphs are considered as the visual representation of data gathered or
generated for a specific research or business reports. In the business world in the recent times, it
is one of the most important factors for describing clearly about any topic with the help of charts
and graphs in the discussion. The charts and graphs represent the data which makes it easy for a
report or a discussion to find their feasible requirements from the data presented. There are
different kinds of graphs, tables, charts and data sheets that can exist within a business
representation or a presentation (Beattie and Jones 2012). These statistical data represented as
part of a report in business allow the proper understanding of a situation described on the report.
Based on the different kinds of graphs, chart, tables and other forms of graphical representations
depicted in the World Health Statistics 2017 for the Sustainable Developmental Goals following
would be a report to evaluate 10 of the represented charts, tables or graphs and their utility in the
report as a result. This would help in understanding the appropriateness of graph, table or chart
utilization within a business report.
Part A
Evaluation Criteria
Tables
For the tables, these can be used instead of depicting lengthy verses over the planned
ideas, compressing the ideas in a table format has been much more feasible for the understanding
of people. In this way it becomes very easy and clear representation of information that clears
the air about the topic that the author needs to explain.
Bar charts

4ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
The bar charts can be regarded as a feasible depiction scheme since it makes the huge
number of information be constricted into a single chart (Beattie and Jones 2012). Any person
viewing the chart would easily get to know what the chart is all about and what is the change in
the collected data for against some other criteria with each column.
Line Graphs
For representing a set of continuous data, selecting a line chart is the best possible option,
therefore it can be said that there has been proper utilization of the graphical description of the
compressed data that represents a huge data taken over a span of time period using just a line
chart (Kulkarni 2016).
Scatter plots
Scatter plots are very useful in case the author wants to depict relationship among two
variables. These type of plots are often known as correlation plots as they depict the way two
variables are correlated and influence each other.

5ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
Part B
Evaluation of Graphs, tables and Charts in the Report
1. Table 1
Table 1: Oopportunities provided by year 2030
(Source: World Health Organization, 2017, pp- 3)
This is a table that represents the agenda for the World Health Statistics till the year 2030
representing the six lines of agenda that has been decided as the main working factor. The table
clearly represents that the organization has divided the six lines of action into two groups that is
depicted as the building of a better system for health and on the other hand there are the enabling
factors (Sanso 2016). The next column represents the lines of actions according to the two
groups. Each of them has been provided with the section number that the report would further
discuss in details about. The next column as depicted is based on the opportunities that would be
provided as per the agenda set by 2030.

6ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
The way that the table has been described, it gives a clear idea about how the World
Health Statistics have set up a plan to implement by the year 2030 to elevate the condition of the
health of the people within a given time and has also segregated them in several groups to assign
required team of people for the specific delivery of action.
2. Graph 1
Figure 1: Analysis of global deaths in 2015
(Source: World Health Organization, 2017, pp-7)
The next representation is a chart that states the situation about the total number of global
deaths in the year 2015 that has so far been registered or reported in the same year. The chart has
been divided into two axes; the y-axis depicting the number of deaths of people compressed in a
range of 0 to 60, with each division from 0 to 60 depicting a range of 10 million. On the other
hand, the x-axis represents the reasons for which the reported or registered deaths have taken
place (Finch and Flenner 2017). The reasons range from different levels; with the extreme left

7ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
depicting the total number of deaths and gradual columns to the right describing individual
reasons and the number of deaths. On the top of every column, the number of deaths reported or
registered so far has also been depicted.
The use of a column chart to depict the exact information about this context is
appropriate, given the huge number of people recorded in the death reports. This can be regarded
as a feasible depiction scheme since it makes the huge number of information be constricted into
a single chart. Any person viewing the chart would easily get to know what the chart is all about
and what the individual death rates are given the reasons behind each column. The concise and to
the point nature of the chart is feasible given the nature of the information.
3. Graph 2
Figure 2: Proportion of deaths compared to selected garbage codes, 2005-2015
(Source: World Health Organization, 2017, pp-7)

8ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
The above chart in discussion is taken from the World Health Statistics is a representation
of the proportion of the number of deaths that occur all around the world and that are reported
according to the garbage codes with respect to the sexes of the death of every people. The way
by which the chart is described is the same format that has been used to describe the previous
chart containing the generalized death report. However, this chart is a more elaborate one, which
segregates the death toll into garbage codes as per the sexes of the reported or registered deaths.
According to the cause of death information system, the line chart or column chart used
in regard is the most feasible idea for analysing the trends in death rates over a span of time
(Robbins 2013). The time series has been described in the x-axis and thus, this fulfils the
appropriate criterion for the use of the chart in this regards.
4. Graph 3
Figure 3: Graphs depicting deaths assigned to garbage code
(Source: World Health Organization, 2017, pp-8)

9ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
The above chart displays the percentage of deaths that has been assigned to the selected
countries by garbage codes. Scattered charts are used in the representation of the statistical data
as they happen to display the correlation between the observed quantities at different level. This
also shows that when there are no relations between the chosen values or observations, the points
would appear rather scattered on the coordinate plane (Janvrin, Raschke and Dilla 2014). In this
figure, the points where the death rates have been high, low or moderate has been depicted with
specific colors which are also fulfill the feasibility rate according to the completeness and the
garbage code.
The reason for choosing a scattered plot for the depiction of this particular graph is very
effective as this would help in understanding the area which has been affected the most due to
the death rates. Therefore, it can be said that the use of a scattered chart for the representation of
the Percentage of deaths assigned to a garbage code against completeness, and resulting WHO
usability category, selected countries is the best way possible.

10ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
5. Graph 4
Figure 4: Global coverage of tracer indicators (2000–2015)
(Source: World Health Organization, 2017, pp-10)
The line chart above describes the trends in the global coverage for tracer indicators that
represents the essential health services with the help of the continuous data taken over a range of
years from 2000 to 2015, over a span of 15 years. Thus, it can be said that the data that has been
utilized in this regard is a set of continuous data. Since, the amount of colors used for describing
the data depicted in the chart are clearly written on every single line, the way that the trends have
been depicted are feasible enough for any person to understand.

11ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
6. Table 2
Table 2: Coverage of essential health services with Tracer Indicator
(Source: World Health Organization, 2017, pp- 10)
The above table describes the utility of tracer indicators that are used for the
measurement of the coverage of essential health services for monitoring the Sustainable
Development Goal or SDG and Millennium Development Goal or MDG indicators. The MDG is
supposed to expire by 2015 and thus this table takes MDG into consideration since the data
would be relevant given the entire assessment of the report and the data taken till the year 2015
(World Health Organization 2016).

12ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
The feasibility of this chart is differentiated with the columns used for the tracer
indicators. The tracer indicators are grouped separately according to the reason of the deaths and
thus it can be said that it is a feasible chart, but falls short in describing the metadata for the
tracing indicators.
7. Graph 5
Figure 5: Total health expenditures compared to total expenditure, 2014
(Source: World Health Organization, 2017, pp-12)
This particular chart is displayed for the expenditure set that is out of pocket, that is,
which is over expensive for people to attain. This data set is described through the utilization of
bubble chart in this regard depicts how many people could not attain medical help due to the

13ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
expenses being out of their budget (Kulkarni 2016). Since every data set had a scattered chart of
three data sets with each containing a set of values, therefore, the utilization of bubble chart in
this regard is the best way possible for the depiction of the sets of data.
8. Graph 6
Figure 6: Changes in poverty gap
(Source: World Health Organization, 2017, pp-13)
This particular data set is represented through a column chart to depict the average
changes in the poverty gaps of the population in between the years 1991 to 2015. The median
year considered in this regard is the year 2009 (Borup 2015). The value is displayed on the left
axes in the chart. This is due to the fact that the data to be displayed in this matter would range
over a span of several years but according to personal discretion, the use of column chart could
have been replaced by any other form of chart that would have displayed the data set in
somewhat different way that would be more elaborate yet concise. The data set displayed could

14ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
have been more elaborate or easier to understand if the data set was used to display with a
different form of chart.
9. Table 3
Table 3: Improvement of data sources
(Source: World Health Organization, 2017, pp-14)
This data set report is represented through a simple table that describes the improving
data sources for health inequality modeling. It describes the potential ways by which the
inequality dimensions affect the minority population and disability status. The chart can be seen
to be extremely concise and does not represent much of the information as it could have. The
potential means for the improvement is justified but a specific viewer who would view the chart
out of the blue would not have any idea about the concept behind the entire chart (Fairhurst
2015). It just describes the data source but does not mention in which way they would be
affecting the minority population and the disability status.

15ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
10. Graph 7
Figure 7: Percentage of health expenditure from 1995 to 2014
(Source: World Health Organization, 2017, pp-17)
The above chart has been illustrated through a line chart for representing the public
expenditure that has been done due to the health issues of people taken on the percentage of the
total health expenditure from the year 1995 to 2014. The x-axis describes the years that have
been taken into account for the chart and the y-axis depicts the percentage of the total health
expenditure on a level of 1 to 100 (Borup 2015).
This can be described as a feasible and effective chart since the entire data set is visible
with the use of the single graph and there occurs no confusion in understanding the situation that
the graph wants to convey to a spectator or a reader through this report.
Conclusion
In conclusion it can be said that all the charts that have been depicted in this report based
on the different kinds of graphs, chart, tables and other forms of graphical representations

16ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
depicted in the World Health Statistics 2017 for the Sustainable Developmental Goals, are
evaluated according to the feasibility of the used graphs. The assessment is based on the way the
graphs, chart, tables and other forms of graphical representations have fulfilled the criterion of
each of them being used. The report has been analyzed and based on that the above report is
based on 10 of the graphs, chart, tables and other forms of graphical representations excluding
the info-graphic representations.

17ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
References
Beattie, V. and Jones, M.J., 2012. The use and abuse of graphs in annual reports:
theoretical framework and empirical study. Accounting and business research, 22(88), pp.291-
303.
Borup, R., 2015. Data Visualization for the Database Developer.
Fairhurst, D.S., 2015. Using Excel for business analysis: a guide to financial modelling
fundamentals. John Wiley & Sons.
Finch, J.L. and Flenner, A.R., 2017. Using data visualization to examine an academic
library collection. College & Research Libraries, 77(6).
Janvrin, D.J., Raschke, R.L. and Dilla, W.N., 2014. Making sense of complex data using
interactive data visualization. Journal of Accounting Education, 32(4), pp.31-48.
Kulkarni, M., 2016. A Study of Business Responsibility Reports of Indian Companies for
the Financial Year 2014-15, with Special Reference to Global Reporting Standards. Sumedha
Journal of Management, 5(3), p.58.
Robbins, N.B., 2013. Creating more effective graphs. Wiley.
Sanso, M., 2016. The Value Trail: How to Effectively Understand, Deploy and Monitor
Successful Business Models. Routledge.
World Health Organization, 2016. World health statistics 2016: monitoring health for the
SDGs sustainable development goals. World Health Organization.

18ANALYSIS OF VISUAL PRESENTATION OF BUSINESS ANALYTICS REPORTS
World Health Organization, 2017. World health statistics 2016: monitoring health for the
SDGs sustainable development goals. World Health Organization.
World Health Statistics., 2017. Retrieved from
https://www.who.int/gho/publications/world_health_statistics/en/