Impact of Misleading Advertising: A Case Study on BMW's Ad Ban

This report critically evaluates the BMW ad ban, which resulted from misleading environmental claims made in its advertising. The analysis focuses on the impact of these claims on consumer perception, business ethics, and the automotive industry. The report examines how the company's misrepresentation of its i3 cars as emission-free led to a decline in sales and damage to its brand image. It explores the role of advertising standards authorities, the importance of accurate environmental claims, and the long-term effects of misleading marketing practices. The report discusses the impact on various sectors, including the automotive industry, marketing, and consumer behavior, while also considering the implications of globalization and market competition. The conclusion emphasizes the need for transparency, accurate information, and ethical advertising practices within the industry.

Emerging Themes

Table of Contents
INTRODUCTION...........................................................................................................................1
“Article 6: BMW Ad Banned for Making ‘Misleading’ Environmental Claims”...........................1
1: Critical evaluation about key emerging themes......................................................................1
2: Critical discuss those themes that affects various sectors over the next coming time............2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Emerging with explanatory ideas are crucial to determine information at initial stage of
evaluation. This issues is more complex by realisation that some genomic condition indicate high
uncertain and complexity. This report is provides more specific information about BMW Ads
which is banned because of making misleading environment claims. Every impacts that are
associated with the BMW business operations are discuss under this report very clearly
(Abrahart and et. al., 2012).
“Article 6: BMW Ad Banned for Making ‘Misleading’ Environmental Claims”
1: Critical evaluation about key emerging themes
Shisler and Broderick, (2012) says that advertisements have direct influence on the
demand of customer and therefore it is required that they are presented with maximum care.
BMW has been expelled for doing false presentation about their cars by calming them clean
which was not true on the real grounds. In the add the company was clamming that its i3 cars
does no harm to the surroundings as they do not do any emission. Keeping this as focus the cars
were declared as green which was misrepresentation of the reality. Buttimer and Seamon,(2015)
further add to the issue and says that by representing the truth in a different manner company has
miss leaded the customers which is against their right to be informed.
According to Ford, (2014) the total sales of BMW were raised as customer believed that
by going for this option they are contributing to the environment which again was against
business ethics. Therefore when the real story was made in front of the public the sales of BMW
get very much effected and also the goodwill of the same. Maringe and Foskett, (2012) it became
difficult for the management to give justification for the organisation conduct and hence increase
pressure on them. It increased further more problems to the same enterprise like it was now
difficult for the firm to regain the trust of its customers and improve its brand image.
This way the sales of the refereed organisation get effected in the long run and more
attention was given to every time a new product was launched by the organisation in the market.
This way the work of marketing team also get increased as they now have to do more planning
for the different adverts and has to ensure that no information is misleading and fair presentation
of all the quality information is done (BMW ad banned, 2018). This particular statement did not
imply that manufacturing of i3 or the development of electricity requirement of charges the i3's
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battery could cause zero emissions. They have considered that the claim helps to deliver back to
the environment that would be determine by customers to mean that owning the car had a net
advantages over the environment. It has been noticed that BMW is considered these statements a
perfect aspects to compare among buying an electric car and purchasing a petrol car rather than
not not to buy anything. Likewise, it does not considered that this was sufficiently more specific
in the ad and it was concludes that the assertion was misleading.
According to Gawronski and Strack, (2012) the advertising was published in the form of
social media that is used to testimonial form real customers to extol the virtues of the BMW i3.
This model is unusual between electric vehicle in addition to their electric drive. Likewise,
Hybrid cars which have a petrol driven engines that can taken over from electric system to
increase the capability of the cars. As per the complainants recommended that the availability of
a petrol engine means that this particular statements was not so appropriate. Knowing this fact, it
has made huge impacts on the profitability of their organisational structure as well as their
structures.
2: Critical discuss those themes that affects various sectors over the next coming time
In the opinion of Stewart, Gorter and Freeman, (2013) it has been told that BMW is need
to ensure that in coming time they can make clear perception about certain environment claims.
It is related with all electric vehicle that do not make huge impacts on their products unless they
hold sufficient substantiation. The society of motor production and traders needs to said that they
did not make any comment on individual basis. An ads for BMW has been banned for truly
claiming that its i3 is free from zero-emission.
According to Khan and Wood, (2015) they are doing commendable job in resolving
various issues those are affecting the profitability of their businesses. It does not seems any
impacts in next coming five years. Globalisation helps in diversify their markets for vehicle
production where various regions such as Japan, western Europe that are established as huge
manufactures with over 18 vehicle across within domestic and international level. The investors
are hopping to increase production capacities so as to develop their intended market bid always
in respect to generate economic return. In doing so multiply the over capacities issues on wide
scale. There are certain risks which are associated with them.
In the view point of Lenin and Babu, (2017)as the company has banned from getting
promotion of there BMW ads has made huge downfall in the production as well as their market
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share. Some specific aspects as a competitions from other vehicles production is related with the
company planning with 69% of market controlled by six companies. Because of slow growth
rate in auto mobile sectors can intensifies particular competitions. By the increase in global
warming a huge concern in modern era is environmental activities for pushing for manufacturing
ozone-friendly products. Some specific implications that a company is said to i3 electric car had
no emission at the time of driving and it would have been able to make advertise it as green. Few
customers said that the claim that a car assists to revert back better output to the environments
over its entire life cycle.
Jolly, (2011) says that ads must not appear again in its present form, including BMW to
make ensure that in coming time they made perfect environment claims associated to all electric
vehicles only. It was unable to complete manufacturing of thousands of luxury cars because of
this misleading issues. It is one of a series of vehicles with a basic supply chain in order to make
improvement in their strategies to ads in order to determine proper allocation of their facts about
BMW. The point of facts is the same as the cleanest electric cars can only have a small
implication over the environment. As the electricity grid from which it is powered to make
production of their products.
According to ASA(Advertising standard authority) took some other views indicating that
petrol engine had some issues regarding emissions value which could be quantified and they
decided to release order to withdrawn advertisements banned. They think that every cars should
developed as per customers demands unless they kept sufficient views points about customer
reactions. It is necessary for BMW to make clear all those aspects those are affecting the
productivity at wide scale.
CONCLUSION
From the above project report, it has been seen that because of misleading situation about
BMW ads that their cars are affecting environment in critically analysed. There are various
aspects related with current time impacts and their outcomes which are affecting profitability up
to an extent. Various implications those are associated with the company is discuss more clearly.
This project provide crucial solution to their issues by analysing vital facts. The perception of
customers as well as organisation are taken into consideration in more deeply to determine
crucial facts.
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REFERENCES
Books and journals:
Abrahart, R. J. and et. al., 2012. Two decades of anarchy? Emerging themes and outstanding
challenges for neural network river forecasting. Progress in Physical Geography. 36(4).
pp.480-513.
Shisler, K. A. and Broderick, J. B., 2012. Emerging themes in radical SAM chemistry. Current
opinion in structural biology. 22(6). pp.701-710.
Buttimer, A. and Seamon, D., 2015. The human experience of space and place. Routledge.
Ford, J.K., 2014. Improving training effectiveness in work organizations. Psychology Press.
Maringe, F. and Foskett, N. eds., 2012. Globalization and internationalization in higher
education: Theoretical, strategic and management perspectives. A&C Black.
Gawronski, B. and Strack, F. eds., 2012. Cognitive consistency: A fundamental principle in
social cognition. Guilford press.
Stewart, D., Gorter, J. W. and Freeman, M., 2013. Transitions to adulthood for youth with
disabilities: Emerging themes for practice and research. The Prevention Researcher.
20(2). pp.3-7.
Khan, G. F. and Wood, J., 2015. Information technology management domain: emerging themes
and keyword analysis. Scientometrics. 105(2). pp.959-972.
Lenin, B. K. and Babu, A., 2017. Comparative Advertising and the Consumer-Changing
Dynamics.
Jolly, R., 2011. Marketing Obesity?: Junk Food, Advertising and Kids. Parliamentary Library.
Online
BMW ad banned. 2018.[Online]. Available through:
<https://www.theguardian.com/media/2015/nov/04/bmw-ad-banned-3-series>.
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