The Advantage of Mission Statements for Businesses and Universities

This report examines the advantages of mission statements for companies and universities, particularly within the context of the UAE. It highlights how a mission statement provides direction, clarifies purpose, defines relationships with customers, acts as a communication tool, and serves as a framework for decision-making, while also helping to resolve conflicts. The report then explores the specific advantages for private universities in the UAE, emphasizing how a mission statement aligns with cultural and educational needs, guides students, and clarifies the university's educational perspective. It stresses the importance of linking the mission to the university's goals and objectives, breaking down the vision into smaller, achievable goals to foster an inspiring educational environment and produce high-caliber graduates. The report concludes that a well-defined mission is advantageous for both businesses and universities and its effective linkage with goals and objectives depends on the specific business context.

Running head: The Advantage of Mission
The Advantage of Mission

The Advantage of Mission 1
Advantages of Mission for Companies
A mission statement is used by the companies for defining their organization, its reason for
existence, the products and services offered, geographic location of operations and identifying
the primary customers (Campbell & Tawadey, 2016).
Provides directions- The mission provides direction towards the right path which assists the
company in effective decision-making. Without a mission, the companies struggle while
planning for the future and making decisions in this regard (Hamel, 2018).
Clear purpose- mission assists the companies in eliminating the potential ambiguities that may
threaten the existence of the business. It performs the role of a motivational tool and increases
the productivity and employee satisfaction.
Defines Relationships- the mission helps in shaping philosophy of the company towards its
clients and customers. It defines the target customers of the company along with the manner of
formulating plans for the purpose of meeting the needs of the customers (Quain, 2017).
Acts as a communication tool- it is used by the companies for the purpose of communicating
their desires to other members of the company and therefore acts as a communication tool.
Framework for decision making- the mission of the company provides the advantage in the form
of a framework that can be easily utilized by effective managers as a guide in discharging their
day-to-day functions of management.
Helps in resolving conflicts- the mission statement of the company helps the members of the
management board in the times of arguments and conflicts.
Advantages of Mission in UAE’s Private University and how it should be linked to the
University’s goals / objectives
The mission of the private universities of UAE is advantageous as it helps the students in
meeting the various cultural and educational needs of the UAE society by way of scholarship,
teaching and public service. The mission of the university guides the students and other larger
communities with the cultural and educational tools that they need to thrive in a complex world.

The Advantage of Mission 2
The mission also clarifies the kind of education perspective adopted by such private universities
and its objectives behind the provision of such services (Emirates Canadian University College,
2018). It also clarifies all doubts regarding the vision of the company as it involves steps to be
taken for the purpose of achievement of such vision.
It should be linked to the goal and objectives of the university in a manner such that a harmony is
maintained among the diverse cultures and values of the university and the contribution to
UAE’s society. The mission should be linked to the goals and objectives and to the ultimate
vision of the university by breaking down such objectives and vision into smaller goals and
setting directions for their achievement such that ultimate vision can be achieved by
accomplishing smaller goals. The university’s mission should therefore provide for an inspiring
educational environment for the purpose of preparing future leaders. It must also involve the
purpose of producing high caliber graduates such that the objective of becoming a world-class
education institution working for the betterment of the people in the region can be achieved.
Therefore, it can be concluded that the mission is advantageous for the companies as well as
UAE’s private universities as it provides clear purpose and directions for the purpose of
achieving the ultimate vision. Its proper linkage with the goals and objectives will depend upon
the type of business the organization operates in.

The Advantage of Mission 3
References
Campbell, A & Tawadey, K. (2016). Mission and Business Philosophy. Elsevier.
Emirates Canadian University College. (2018). Mission and Vision. Retrieved March 2, 2018
from http://ecuc.ac.ae/index.php/en/contents/view/mission-and-vision.html
Hamel, G. (2018). The Advantages of Having a Mission Statement. Retrieved March 2, 2018
from http://smallbusiness.chron.com/advantages-having-mission-statement-17618.html
Quain, S. (2017). What Are the Advantages & Disadvantages of Using Mission Statements?.
Retrieved March 2, 2018 from https://bizfluent.com/info-12016817-advantages-
disadvantages-using-mission-statements.html