MIT4203 ICT Entrepreneurship: Home Exam Solution, City University

This document presents a comprehensive solution to the MIT4203 ICT Entrepreneurship final examination from City University. The solution addresses various aspects of the exam, including a questionnaire for mobile application design, a SWOT analysis of LifeSaver Technologies, an analysis of the business model and the necessity to adapt to industry changes, the importance of business ethics within organizations, and the application of marketing strategies. The document also includes a sketch representing the significance of a business plan. The solution is well-structured, providing detailed answers to each question, offering valuable insights into the core concepts of ICT entrepreneurship. This assignment provides a detailed breakdown of each section of the exam, offering a comprehensive understanding of the subject matter.

Running head: TECHNOLOGY FOR SOCIETY
TECHNOLOGY FOR SOCIETY
Name of the Student
Name of the University
Author Note:

2TECHNOLOGY FOR SOCIETY
Answer to Question 1
A list of Questionaries which can be used designing mobile application are
 Are you interest in mobile app or website?
 What devices in which the designed mobile application can work
 Does the customer want a separate layout for tablet and phone?
 Does the user want to use the mobile app in portrait or landscape mode or both?
 What are main features of the design application for Cognitive Assessment of Alzheimer?
 What are the secondary features that this application has?
 Does the application require any special kind of authentication or anyone install and use
it?
 Would an individual include any kind of device features with the applications?
 List out the range of operating system on which the application will be launched.
 Does the app work without any kind of internet connection and synchronize data when
the connection is completely restored.
Answer to Question 2
The SWOT analysis of LifeSaver Technologies has been given below like
Strength
 The companies has high level of customer satisfaction as it is completely dedicated to the
department of customer relationship management.
 High skilled workforce which has been achieved by proper training and learning
programs

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Weakness
 LifeSaver Technologies has limited success outside the core business. This
organization is facing challenges in moving other parts in its current
culture.
 The organization comes up with high attrition ate
Opportunities
 LifeSaver Technologies comes up economic uptick and overall increase is
spending of customers
 The organization has much inflation rate.
Threats
 LifeSaver Technologies is facing challenges due to new technologies being
developed by its competitors. It would be serious threat in the long term.
 Increase in raw materials can result in huge amount of risk for this
organization.
Answer to Question 3
At LifeSaver Technologies, it is very much important for the organization
to understand that their original business model need to develop so that it can
accommodate the possible changes within the industry. Technology innovation
does not ensure the success of the organization in the market. The present
business model is very much suitable for developing new services from this.

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LifeSaver Technologies requires to develop a proper business case model so it
can easily generate value from the new technology.
Answer to Question 4
Answer to Question 5
Business ethics is very much helpful as it completely malpractice and safeguard the
society. It merely creates a healthy business environment for the people. It merely focus
enhancing customer’s confidence. Without any proper ethical standard a business cannot
withstand the generosity of time, market situation and customers. Ethics play a key role in the
foundation of integrity, stability and prosperity of business. It will help the business to stand
strong in upright position along with dignity. Much higher standard of ethics are found to be
strong and rigid in order to support the business. LifeSaver Technologies needs to follow

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on the key recommendation for understanding the importance of business
ethics like
 Stopping any kind of malpractices within the business
 Improving the confidence of the customers
 Business Survival
 Completely safeguarding the rights of customer
 Giving protection to both the employees and stakeholders
 Developing some good relation
 Creating a good image
 Enhancing smooth function
 Movement of the customers
 Customer satisfaction.
Marketing strategy is merely used by LifeSaver Technologies to establish collaboration
with its customers. In addition, this is also employed to create awareness among the customer
regarding the particular features and benefits of product. This is all about encouraging target
population for buying specific products and services. Marketing strategy can be innovative or
can be even tested strategies. Some of marketing strategies which LifeSaver Technologies can
adopt are
Paid advertising: It merely includes the approach in marketing. It
comprises of traditional approach like print media and stand out to be the
best marketing approach in the domain of internet marketing.

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Internet Marketing: This is also known as cloud marketing which takes place on
the internet platform. Most of the items are shared on the internet platform and after that it is
promoted on different platform by making use of different approaches.
Transactional marketing: Sale is considered to be as one of the challenging
work. Even for LifeSaver Technologies, selling stand out to be a tough job. In
this, retailer encourage the customers to buy some shopping coupons.
Diversity marketing: This is all satisfying audience by proper customization and
integration of different marketing strategies. This merely aim to various aspects like culture,
attitudes, view, beliefs and other kind of specific needs.
Sketch to represent the importance of a business plan
Fig 1: Importance of a business plan