Miu-Miu Fashion Design Project: Marketing, Production, and Trends

This project analyzes a Miu-Miu fashion design, focusing on the 'New Nautical' theme for Spring/Summer 2019, as highlighted by Vogue. It details the theme's key elements, including classic stripes, aquatic blues, and lightweight materials like cotton and crochet, along with laser cutting and lace techniques. Contemporary patterns such as cut-out knits and vertical stripes are explored, alongside key items like boots, sling bags, and hats. The project then delves into neon trends, examining their history, base colors, and application in various items, including dresses and accessories. Furthermore, it covers animal prints, their historical context, and the materials used. The project also includes references to fashion trends and marketing strategies, providing a comprehensive overview of design, production, and marketing aspects within the fashion industry, incorporating insights from Vogue and other fashion publications. The project concludes by suggesting outfits and accessories, along with the use of pantone colors for the designs.

Miu-Miu
Fashion Design
with Marketing
and Production

THEME: NEW
NAUTICAL
Miu-Miu

INTRODUCTION
 According to the one of
lading fashion magazine,
Vogue (2018), New Nautical
is an essential fashion theme
for Spring/Summer 2019.
 Nautical Nostalgia is infused
with a twist.
 The main attraction of the
theme include classic stripes
 It has sporty style and clean
appearance

COLOURS: PANTONE
 Main preference: Aquatic
Blue or other shades of
blues
 Other shades include
natural colours like yellow,
orange, bottle green
 This kind of vibrant colours
match with every skin tone
 It coincides with the sunny
feel of the external
environment

MATERIALS USED
 Light weight material
 The main material used
is cotton and crochet
 Mainly opaque cottons
are used bring in the
directional look
 Cutting used is laser
cutting along with lace
techniques

MATERIALS USED (PRINTS AND
PATTERNS)
 Contemporary patterns
 Main contemporary
patterns include the cut-out
knit
 The cut-out knit cause
panels exposure
 It is also used for layering
 Main prints include vertical
stripes and plain print or
not prints

KEY TIMES
 The key items that can be teamed with this outfit
include
 Boots or elegant silhouettes
 Sling bag
 Big sunglasses
 Hats
 And other leather accessories like a leather watch

CONCLUSION
 Wear in style
 Best suitable for casual day out
 Suitable for all body types
 Skin friendly fabric
 Cut-out-knit adds style quotient

NEON PRINTS

NEON TREND IS STORMING THE
FASHION WORLD!
 Day glow and
Neon are
making a
come back in
this spring to
add fun to
life.
 They are chic
and energetic
and are
making a
roaring return
to the
market.

HISTORY OF NEON
 In the year of Marilyn
Monroe’s suicide, Andy Warhol
experimented the portrait of
Monroe with neon colors.
 In 1980s it started to appear in
the windbreaker jackets and
jelly shoes.
 In 1990 neon got place in the
fashion choice for the club
kids. Used in make ups, glow
sticks, nail polishes and even
hairdye.
 Currently Neon is storming the
current fashion weeks!.

BASE COLORS
 Basic neon colors
includes:-
 Neon pink
 Neon green
 Neon yellow
 Neon blue
 Neon orange.
 Neon hues can be
mix and matched
with pastel shades.
 Baby pink with
neon pink
 Neon blue with a
brick blue.

FABRIC (PRINTS AND
PATTERNS)
 Neon colors can
be used in solid A
line dresses.
 Can be used in
exotic animal
prints.
 Can be used in
polka dots.
 Geometrical
pattern goes well
with neon shades.
 Neon print can be
used in kimonos.

ITEMS
 Neon clothes- Neon clothes
includes dresses, maxi dresses,
kimonos, neo colored scarf's,
trousers.
 Neon color is used widely in
sports wear for better visibility.
 Fluorescent color usage in
swim wear is in vogue in the
market.

ACCESSORIES
 Neon colors can be
widely used in jewelries,
watches, earrings.
 It can be used in the
bags, clutches.

MARLI
NE
Miu Miu

Red
Tiger
Rust
Coral
Fern
Pan tone

Fabric Pattern
•FLORAL
•THREE VARIATION
•EXTENDED FABRIC

Printed Bags
•Helps to carry
•Three variation
•Similar fabric

Sandals
•Relaxed Feet
•Cotton cover
•Similar fabric

Dress
•Pout
•Skirt
•Slip Dress

ANIMAL PRINTS IN
FASHION

History of Animal
Print
•Bold prints
•Emerged in early
18th century
•Were both used by
men and women

Pantone
Yellow
Maroon
Blac
k

Materials Used
•Satin
•Velvet
•cotton

Fabric Pattern
•Fabric
•Neoprene
•Crushed velour

Bags

Saunter

PAN TONE
Black and white
Golden
Green and White

Additional Accessories
Solid colored
Hand clutches

Additional Accessories
White or
neutral
colored

Fabric Patern
Vertical stripes

Types of Costumes
Fo r m a l
f r o c k s L B D C a s u a l s h i r t s

REFERENCES
 Vogue (2018). New Fashion Trends of 2019. access date: 30th
April. Retrieved from: https://www.vogue.in/
 Cosmopolition (2018). Fashion Trend. http
 Okonkwo, Uche. Luxury fashion branding: trends, tactics,
techniques. Springer, 2016. s://www.cosmopolitan.com/
 Ramos, Marco A., Vianney Munoz-Jiménez, Rodrigo Vidal, Erick
Castellanos, and Félix Ramos. "Creating color fashion trends
through autonomous behavior using multi-agent Systems."
In LANMR, pp. 74-81. 2016.
 Summer 2017 fashion trends: neon hues, Vogue., 2018.
Retrieved from
:http://www.vogue.it/en/fashion/trends/2017/06/16/fashion-
summer-trend-2017-fluorescent-colors/
 Neon is in. 2017.,Marie Claire. Retrieved
from:https://www.marieclaire.com.au/
 Look at me bright fashion., 2018.Glamour. Retrieved from:
https://www.glamourmagazine.co.uk/gallery/bright-high-street-
summer-fashion