Consumer Behaviour Research Project - MKT00102 Assignment

This document presents a marketing project focused on consumer behavior research, specifically designed for the MKT00102 Consumer Behaviour unit at Southern Cross University. The project involves a two-part assignment. Assignment 1 requires conducting in-depth interviews to analyze consumer responses and compare them with existing literature, focusing on concepts from Topics 1-4. Assignment 2 builds upon the first, utilizing the interview data and concepts from Topics 5-9 to analyze internal and external influences on consumer decision-making processes and their marketing implications. The project emphasizes report format, including an executive summary, introduction, conclusion, and proper referencing. This assignment aims to develop students' understanding of consumer behaviour and equip them with essential skills for a career in business. The project emphasizes the importance of selecting a specific product and buying situation to demonstrate a thorough understanding of the course concepts. This project is available on Desklib, a platform providing students with access to past papers and solved assignments.

Name of Project:Marketing Project to conduct a Consumer Behaviour research assignment for
Bachelor of Business unit MKT00102 Consumer Behaviour
You are invited to participate in an assignment undertaken by a student studying Consumer
Behaviour at Southern Cross University. Through this project, students will learn about consumer
behaviour and develop necessary skills for employment in business.
Procedure to be followed:
A student will interview/survey you, with your permission, about a topic related to consumer
behaviour. The student/s will verify their status as a student of the School of Business and Tourism
with this letter of introduction. The student/s will explain this form to you and request your
signature before the interview/survey begins. The student/s will include the interview/survey data
in their analysis, together with data from other respondents. The results will be submitted in a
written report to the Unit Assessor for assessment purposes.
Responsibilities of the Researcher
Any information that is obtained in connection with this study and that can be identified with the
subjects will remain confidential and will be disclosed only with their permission.
Freedom of Consent
If you decide to participate, you are free to withdraw your consent and to discontinue participation
at any time.
Enquiries
If you have any questions, we expect you to ask us. Please contact the Supervisor/Unit Assessor:
Miss Joanne Phythian [phone], [e-mail] MG38 Coffs Harbour campus
You will be given a copy of this form to keep.
__________________________________________________________________________________
_____________
I have read the information above and agree to participate in this study. I am over the age of 18
years.
Name of respondent Signature of respondent Date
Mark Spencer Mark Spencer 22.3.2019
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I certify that the terms of the form have been verbally explained to the respondent, that the
respondent appears to understand the terms prior to signing the form, and that the proper
arrangements have been made for an interpreter where English is not the subject’s first language. I
asked the respondent if she/he needed to discuss the project with an independent person before
signing and she/he declined (or has done so).
Name of researcher Signature of researcher Date
Justin Dixon Justin Dixon 22.3.2019
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