Presentation on Microsoft Surface Pro 6 for MKT1001 Marketing Course

This presentation analyzes the Microsoft Surface Pro 6, a hybrid tablet-laptop, focusing on its product description, competitive environment, and target market. It applies various marketing theories including the 3 levels of product, product classification, distribution structure, omni-channel promotion, perceptual map, pricing strategy, and product life cycle. The presentation includes a marketing mix summary, creative suggestions for giveaways, content creation, and content repurposing, and concludes with recommendations for improving marketing strategy. The presentation also includes a self-reflection on the completion of the assessment, detailing the student's approach to the task, including time management and knowledge gained.

LENOVO SURFACE PRO 6
NAME OF THE STUDENT:
STUDENT ID:

PRESENTATION OVERVIEW & INTRODUCTION
 This presentation is going to elaborate on explaining relevant theory and applying
it to the chosen product of Assessment 2
 It would analyse the product market and the situation that the product belongs to.
 Creative ideas for the product shall be pitched
 The end of this presentation will present a self-reflection related to the completion
of the assessment.

COMPANY DESCRIPTION
 Microsoft Corporation is a technology company, incorporated on 22nd September,
1993
 It develops licenses and at the same time, supports and sells a wide range of
computer software, personal computers, consumer electronics and many other
related services (Basu, 2017).
 The company serves worldwide and is headquartered in Albuquerque, New
Mexico, United States.
 It has service like BING, MSDN, Office 365, OneDrive ,outlook.com,
teachnet.wallet, windows, Xbox which is covered worldwide.

CONTINUATION…
 The founder of the company is Bill Gates and Paul Allen and was founded in 4th April,
1975.
 The key people of the company are John W. Thompson (the chairman of Microsoft),
Brad Smith (the President), Bill Gates (technical advisor of the company) and Satya
Nadella (CEO).
 As per the year 2018, the total revenue of the company was 110.36 billion UD dollars.
 The company employ about 134,944 employees all around.
 75.47% is the global share of Microsoft Within 1985-2018.
 Microsoft is the biggest software company in the world as per the year 2018 (Au &
Lubienski, .2016)

PRODUCT DESCRIPTION (MICROSOFT SURFACE PRO 6)
 67% faster than the Surface Pro of 5th Generation
 Ultra-light weight laptop and versatile
 Display- 12.3” PixelSense™ Display with 2736 x 1824 (267 PPI) resolution.Storage-- 128GB, 256GB,
512GB, or 1TB solid-state drive (SSD).
 Connections- Mini DisplayPort, Surface Type Cover port, a USB 3.0, 3.5mm Headphone jack, microSDXC
card reader and a Surface Connect port.
 Battery Life- Up to 13.5 hours on a single go
 Memory- 8GB and 16GB RAM
 Processor- Surface Pro 6
 Software- Surface Pro 6; Windows 10 Home and Microsoft Office 365
 Price- starts from 879Euro to 2149Euro (Ibrahim, 2017)

COMPETITIVE ENVIRONMENT
Description Competitor 1 Competitor 2 Competitor 3
Brand name MacBook Pro Lenovo Yoga 700 Dell Inspiron 15 5000
Price Range 1899 AUD$ 1486.65 AUD$ 1118.99 AUD$
Competitive
advantage
• Very expensive
compared to
Surface pro 6 but
differs in additional
specifications
• Long battery life
• Affordability
• Portable
• Has complete
aluminium glossy
screen
• Long battery life
• Affordability
• Portable
• Dell Inspiron 15
5000 has 15.6 inch
FHD display
• Battery backup
• Affordability
• Portable

TARGET MARKET DESCRIPTION

JUSTIFICATION
Variabl
e 1
• My Microsoft surface pro 6 is relevant Variable one which is demographic base
that target the different age group such as teen or professional because of
portability of the device, similarly the strategy for the marketing among the
students.
Variabl
e 2
• The Psychographic as variable 2 which distinguished the different class of the
people like high or low. this product is nor cheaper neither expensive for the
normal class of people in comparison of laptop specification in $1350 AUD which
is affordable by both class either high or low class of peoples.
Variabl
e 3
• As my product Surface pro is worldwide geolocation-based company which
provides extra more features like customer care.

PRODUCT THEORY - 3 LEVELS OF PRODUCT
Level 1 Level 2 Level 3
Product in this level is
defined as the core of
competencies. This
means the product
should provide the
customer service after
the product has been
purchased like solving
any issues, service of
product which directly
benefit that product
The product including
many features as well
as difference
characteristics of the
product that attract
the consumer.
Argumentation
product is the
mechanism by means
of which measures
can be taken by
making some
productive
improvement in the
product with the help
of change.

PRODUCT APPLICATION - 3 LEVELS OF PRODUCT
Level 1 Level 2 Level 3
Surface pro 6 is
applicable for the
heavy multimedia as it
has high display
resolution and at the
same time, have
inbuilt graphic card
that are used for
multimedia.
The configuration of
the surface pro 6 like
its display, RAM
capacity, secondary
storage capacity are
comparatively better
than the others within
the same price range.
The product is also
bringing in unlocking
features by means of
enabling security
through eye retina
scan.

PRODUCT THEORY - PRODUCT CLASSIFICATION
Actual product
Surface pro 6
Core benefit
Portable size of
the laptop
Augmented
level
It means
customer car
for assisting
and giving
feedbacks

PRODUCT APPLICATION - PRODUCT CLASSIFICATION
The core aspect of
Surface pro 6 that
has matching
performance to the
actual features like
processing speed,
display and storage.
Surface pro 6 is
highly applicable for
heavy multimedia
where it has high
display resolution
and having inbuilt
graphic card used
for multimedia.
The product is
improving the
unlocking features in
coming days by
means of enabling
the security by eye
retina scan.