MKT301 Consumer Behaviour: Apparel Consumer Profile Infographic

This project provides a consumer profile for apparel, analyzing consumer buying behavior using various theories and concepts. It examines historical changes in buying trends, motivational factors, types of involvement, and resources used by consumers. The project identifies exposure, perception, and stimuli elements influencing apparel purchases, maps a typical consumer knowledge schema, and provides examples of how marketers influence affectively-based attitudes. The analysis incorporates references to scholarly articles and industry publications, providing a comprehensive overview of consumer behavior in the apparel market.