MKT348 Presentation: Global Business Environment - MAC in India

This presentation provides an environmental analysis of MAC Cosmetics' expansion plan in India, considering political, economic, social, technological, and legal factors. It includes a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats associated with entering the Indian market. The presentation outlines the aim and objectives of the expansion, along with a rationale and cost-benefit analysis. Recommendations are provided based on the analysis, suggesting that the factors are favorable for expansion with some adjustments to internal management. The presentation concludes that a thorough analysis of environmental factors is crucial for successful business expansion and highlights the key considerations for MAC Cosmetics in the Indian market. Desklib provides similar solved assignments and past papers for students.