MKT4007 Entrepreneur Research Project: Tesco PLC Market Opportunities

This entrepreneur research project focuses on Tesco PLC, examining its emerging business growth opportunities through market development. The project justifies the selection of Tesco due to the intense competition it faces, particularly in the online market. The analytical framework includes PESTLE, SWOT, Porter’s Five Forces, and the Ansoff Matrix. Data sources include academic journals and case studies. The research employs primary research methods and outlines a detailed timeframe using a Gantt chart, covering activities from introduction to submission, including project management, data collection, and analysis. The aim is to evaluate Tesco's strategies through comprehensive situation, external, and internal analyses to prepare a risk assessment.

MKT4007 Entrepreneur Research Project
Registration of proposed research subject
Name:
Student number:
I am undertaking a
Proposed subject
To have the research on the Tesco PLC emerging business growth opportunities
thorough the market development.
Justification for your selection of company/brand/tool:
The justification of the selection of the Chic for Choice, as the company have the
excessive level of competition being faced in the market with it score competitors.
(Ismail, 2017). The company have the increasingly forgoing is the online markets for
the people have the fresh level of the market.
So, this have been considered as important for the company to have the proper
level of evaluation regarding the strategies of the company through have proper
situation, external and internal analysis in order to have the preparation of the risk
assessment
Outline analytical framework to be used:
Pestle
Swot
Porter’s five forces
Ansoff matrix
Expected list of data sources:
Wood, S., Wrigley, N. and Coe, N.M., 2017. Capital discipline and financial market
relations in retail globalization: insights from the case of Tesco plc. Journal of
Economic Geography, 17(1), pp.31-57.
Ismail, I.N., 2017. The Roles of Corporate Governance and its Influances on Risk and
Performance: Tesco Plc.
Johnson, S and et.al.,2018. Tesco Bank Wellbeing Case Study. In WELL-BEING (pp.
179-188). Palgrave Macmillan, Cham.
Primary or desk research:

This research is based on primary research.
Outline timeframe (Gantt chart) to completion:
Activity 1st
week
2nd
week
3rd
week
4th
week
5th
week
6th
week
7th
week
8th
week
9th
week
10th
week
11
Week
12
Introducti
on
Aim and
objectives
Project
manageme
nt plan
Research
methodolo
gy
Data
Collection
Data
Analysis
Conclusio
n &
Recomme
ndation
Submissio
n