MKT525 Report: Apple Inc.'s Digital and Social Media Activities

This report analyzes Apple Inc.'s digital and social media activities, focusing on its presence on Facebook, Twitter, Instagram, and YouTube. It examines the company's marketing strategies, including its use of various social media platforms for promotion, customer engagement, and brand building. The report includes links to Apple's social media pages and provides data on follower counts and engagement levels. It also mentions the use of traditional media like newspapers and magazines, emphasizing the company's overall marketing approach. The analysis highlights how Apple leverages its strong brand image and digital presence to connect with customers worldwide and achieve its marketing objectives. The report also includes references to relevant academic sources.

Running head: APPLE INC.: DIGITAL AND SOCIAL MEDIA ACTIVITIES
APPLE INC.: DIGITAL AND SOCIAL MEDIA ACTIVITIES
Name of the Student
Name of the University
Author note

1APPLE INC.: DIGITAL AND SOCIAL MEDIA ACTIVITIES
Organization background
For this assessment the Apple Inc. is chosen. Apple Inc. is a multinational company
based in America. This company features in providing technology products such as iPhone,
iPad, Mac, Apple Watch, Apple TV, HomePod smart speaker and iPod (Miller, & Maxwell,
2016). In terms of branding, Apple Inc. is among the most leading companies across the
globe. Apple’s brand image is their most successful strategy and the company does not
depend on its products. It is because of the strong brand image of the company that their
customers are so loyal. Apple Inc. is a marketing company more than being a technology
company because the company makes huge investment of money and time for marketing
their products (Payne, 2017).
Links of social pages and websites of Apple Inc.
According to Forbes, Apple Inc. has the highest rank with a brand value of $205.5
billion in 2019. The company cleverly uses their social media opportunities for achieving the
marketing objectives and connect with their customers spread across the world. To deepen
their connection with the customers Apple has wide presence on Facebook, Twitter,
Instagram and YouTube (Moore & Tambini, 2018). The links to all these social media pages
of Apple Inc. are provided below:
Facebook link:
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjV1InzyZbo
AhXx4jgGHVZ5DsoQFjAAegQIChAC&url=https%3A%2F%2Fwww.facebook.com
%2Fapple%2F&usg=AOvVaw1lGOKu0CCzjDsj5jov1Rak
Instagram link:
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwin3d6yypbo
AhX44zgGHYVzAt4QFjAAegQIChAC&url=https%3A%2F%2Ftwitter.com%2Fapple
%3Flang%3Den&usg=AOvVaw38P1HE742pgNfJGRsfgpe2

2APPLE INC.: DIGITAL AND SOCIAL MEDIA ACTIVITIES
Twitter link:
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwin3d6yypbo
AhX44zgGHYVzAt4QFjAAegQIChAC&url=https%3A%2F%2Ftwitter.com%2Fapple
%3Flang%3Den&usg=AOvVaw38P1HE742pgNfJGRsfgpe2
YouTube link:
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwitlOfZypboA
hXz4zgGHU6VBh0QFjAAegQICBAC&url=https%3A%2F%2Fwww.youtube.com%2Fuser
%2FApple&usg=AOvVaw022MGaqhU5XH0lCNHQFV5Y
Website link:
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwi-
rfiG1JboAhWJWisKHW1qCcQQFjAAegQIBxAC&url=https%3A%2F%2Fwww.apple.com
%2Fin%2F&usg=AOvVaw3CZs30RLhrstE5_YVMsyQ6
Likes on social media pages of Apple Inc.
 FacebookFacebook is the most popular one among all other social media platforms,
it consists of a large number of audience. Various marketers and businesses use
Facebook for achieving the marketing objectives and connecting with their customers.
Apple Inc. uses Facebook however they does not use it for the purpose of promotions.
In spite of this fact Apple Inc. has a total of 12 million likes and more than 11 million
followers on their Facebook page.
 Twitter Apple Inc. is more active on Twitter than on Facebook. The company has
several accounts on twitter, each for their different products. The Apple Music page
has more than 9.33 million followers, iTune page consist of 1.3 million plus
followers. Apple Inc. mainly uses this platform for video marketing and connecting
with their fans.
 Instagram Nowadays instagram has gained much popularity and has engaged a
large number of users. Apple Inc. actively uses this platform and it has more

3APPLE INC.: DIGITAL AND SOCIAL MEDIA ACTIVITIES
thousands of likes on each of their posts on instagram and the number of comments is
also high. The brand has more than 7.5 million followers on instagram.
 YouTube  In their YouTube channel Apple Inc. has a total of 6.8 million
subscribers. This platform is actively used for promotions and video marketing. Their
product videos has got likes in millions.
Other forms of media used by Apple Inc.
Apple Inc. also uses newspaper and magazines for advertisement purpose. This forms
of traditional advertisement features the company’s products along with slogans which
resonate with the emotions of the consumer (Janos, 2014). They use different print and
television advertisement to emphasize their brand image. Similar advertisements are shown
on the social media platforms for informing the whole mass, using different forms of media,
about their products.

4APPLE INC.: DIGITAL AND SOCIAL MEDIA ACTIVITIES
References
Janos, L. M. (2014). The Use of Visual Metaphors in Print Advertisements.
Miller, T., & Maxwell, R. (2016). Apple. In Global Media Giants (pp. 383-396). Routledge.
Moore, M., & Tambini, D. (Eds.). (2018). Digital dominance: the power of Google, Amazon,
Facebook, and Apple. Oxford University Press.
Payne, B. (2017). Brand Positioning and its Usefulness for Brand Management: the Case of
Apple Inc. Newcastle business school student journal, 1(1), 51-57.