MKT600 - Sustainable & Socially Responsible Marketing Ethics
VerifiedAdded on 2023/05/30
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Report
AI Summary
This report provides an overview of sustainable and socially responsible marketing, highlighting the importance of integrating environmental, social, and economic considerations into marketing practices. It distinguishes between sustainable marketing, which aims for long-term organizational growth through sustainable practices, and socially responsible marketing, which focuses on activities that benefit society as a whole. The report details the ethical issues in socially responsible marketing, including deceptive pricing, promotion, and packaging, as well as environmental concerns such as resource wastage and non-compliance with green marketing. It also provides examples of sustainable practices implemented by organizations, such as Emirates Airline's recycling initiatives and the use of renewable energy resources. The report emphasizes the importance of honesty, transparency, accountability, responsibility, and fairness in ethical marketing, alongside the need for collaboration, training, and capacity building to address environmental challenges.
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