Supplementary Assessment: MKT600 Chillers NPD Report

This report presents a comprehensive new product development (NPD) analysis for "Chillers," a new soft drink made from processed green coconut water, following the 8-step NPD decision process. The report details each stage, including idea generation (identifying consumer demand for natural beverages), idea screening (evaluating the product's feasibility), concept development and testing (describing product attributes), and marketing strategy development (targeting youth and tourists with affordable pricing). It also covers business analysis (estimating sales, costs, and profits), product development (creating a prototype), market testing (using controlled test marketing), and commercialization (strategies for product launch and promotion). The report includes appendices with detailed marketing plans, pricing strategies, and a SWOT analysis. The report emphasizes the first-mover advantage and the importance of effective marketing to overcome market challenges.