MKT600 Marketing Assessment 3: Socially Responsible Marketing

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MKT600 MARKETING-
ASSESSMENT 3
Socially Responsible Marketing

Table of Contents
 Introduction
 What is CSR?
 Social Responsible marketing
 Issues in Social Responsible marketing
 Environmentally Responsible marketing
 Issues in Environmentally Responsible
marketing
 Conclusion
 References

Introduction
 To analyze the meaning
of socially responsible
marketing
 To understand the issues
in the socially
responsible marketing.
 To know about the
concept of CSR
 To identifying the issues
of environmentally
responsible marketing

What is CSR?
 It is the commitment by the businesses
to behave responsibly and ethically.
 It contributes towards the economic
development of the country where
business is operating.
 It enhances the quality of the life of
society and employees of company.

Social Responsible marketing
 This is the marketing strategy that increases
the profits of company through the
partnerships with the community
organizations.
 The concerns related to society are involved
such as legal, ethical and social.
 The equal weight is given to the consumer
satisfaction, social well being and profits.

Issues in socially responsible marketing
 Unethical promotion and advertising of
products:
Making the false claims regarding the products
are considered as unethical marketing.
 Selecting the particular market
audience:
Selective marketing approach is not ethical in
nature.

Continue……..
 Unethical pricing
strategies
The pricing beneath the
competitors in the market
is restricted and it is
considered as unethical
marketing.
 Irresponsible research
of market
The inappropriate research
in the market as well as
grouping are considered as
unethical marketing
practices.

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Issues in socially
responsible
marketing

Environmentally
responsible marketing
 The marketing
practices which are
environment- friendly.
 These enhances the
sustainability of the
businesses.
 Prevent the harm to
the ecosystems as
well as environment.

Issues in Environmentally responsible
marketing
 Need of products standardization
There is need to update the products into green
products for standardization.
 New concept
The Green marketing a new concept and there
is lack of awareness.

Continue…….
 Cost or profit issues
There may be high costs involvement in the
update of green products.
 Pressure of competition
The competition is very high and the activities
will take a long time.

Continue…………….
Need of
products
standardizat
ion
New
concept
Cost or
profit issues
Pressure of
competition