Socially Responsible Marketing Presentation: MKT600, Fall 2023

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MKT600 MARKETING
ASSESSMENT 3
PRESENTATION ON SOCIALLY
RESPONSIBLE MARKETING

Table of content
• Introduction
• Sustainable issues in the marketing
• Ethical consideration issues in marketing practices
• Environmental issues in marketing practices
• Adoption of sustainable marketing practices
• Adoption of ethical and environmental practices
• Conclusion
• References

Introduction
The presentation explores essential aspects in the
context of contemporary issues of sustainable
marketing which are faced by the business.
Sustainable and environmental in context of
marketing practices are summarised in the
presentation. Some ethical practices in context of
development of business performance for
understanding issues of environmental in marketing
practices. All these essential practices in context of
sustainable business environment.

Sustainable issues in the marketing
Some of the crucial sustainable challenges which are faced
by the organisations are:
Dissatisfaction and complying behaviour
Alternative marketing practices
Consumer resistance towards brands and services
Marketing and sustainability

Ethical consideration issues in marketing
practices
Some of the ethical issues which are faced by the
organisations at the time of adoption of marketing practices
are:
Competitive practices issues in organisation
Pricing factors issues
Advertising and promotional practices issues
Public backlash in market research practices
Marketing policies issues

Environmental issues in marketing
practices
Some of the major environmental issues which are faced by
the organisation in marketing practices are:
Lack of adoption of green marketing
Poor concentration of environmental factors
Poor concentration on green consumers
Damages to green brand (Awan & Wamiq, 2016)

Adoption of sustainable marketing
practices
Some marketing practices should be adopted for
sustainability in the organisation are:
Develop customer satisfaction as per the requirement and
demands of marketing customer.
Adopt market practices such as advertising and
promotional activities as per the analysation of competitive
strategies.
Adopt sustainable practices which will help in engaging
customers and help in developing customer retention rates
(Ryals, 2017).

Adoption of ethical and environmental
practices
Some ethical and environmental practices should be adopt
by the organisations for enhancing performance of marketing
practices:
• Should focus on prices factors as per the market positions
and should adopt green marketing strategies.
• Should focus on green consumer strategies which will
enhance customer retention rate of the companies.
• Should focus on proper supply chain management which
will enhances market growth of the company (Ali & Al-Aali,
2015).

Conclusion
From the above finding of presentation, it can be
concluded that companies should focus on the
better green environment policies which
enhances practices towards green consumer.
Further, the companies should focus on the
sustainable practices which will help in
empowering the customer engagement rate and
develop appropriate environmental and ethical
practices.

References
• Ryals, L. (2017). Issues in sustainable marketing. In
Cranfield on Corporate Sustainability (pp. 119-132).
Routledge.
• Ali, A. J., & Al-Aali, A. (2015). Marketing and ethics: What
Islamic ethics have contributed and the challenges ahead.
Journal of Business Ethics, 129(4), 833-845.
• Awan, A. G., & Wamiq, S. (2016). RELATIONSHIP BETWEEN
ENVIRONMENTAL AWARENESS AND GREEN MARKETING.
Cell, 313, 6015051.