MKTG3002: Social Media Marketing Analysis of TPG & Temple & Webster

This report provides a comprehensive analysis of the social media marketing strategies employed by TPG Telecom and Temple & Webster, focusing on their Facebook pages. The analysis includes an examination of their posting frequency, content structure, customer engagement, and the use of images, text, and links in their posts. The report also delves into the Voice of Customer (VoC) by analyzing customer comments and feedback, highlighting both positive and negative sentiments. For TPG Telecom, the VoC reveals customer frustrations with internet service disruptions, while Temple & Webster receives positive feedback on product styles and recommendations. The report concludes with a personal branding section, including a link to a LinkedIn profile, and a list of references used in the analysis. The appendices include screenshots of customer comments from both Facebook pages.