MKTG 301: Reflective Essay on Business Strategy Game & Future Career
VerifiedAdded on  2023/03/30
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Essay
AI Summary
This reflective essay delves into a student's experience with a Business Strategy Game (BSG) within the context of a MKTG 301 course. The essay reflects on the connection between marketing and other business disciplines, particularly in light of a specific learning outcome from the course. The student discusses the group's initial strategies, including securing credit, producing high-quality products, and offering competitive pricing. Despite these efforts, the BSG ultimately resulted in failure. The essay analyzes the reasons behind this outcome, acknowledging both the well-intentioned strategies and the ineffectiveness of their implementation. The reflection emphasizes the importance of learning from this experience and applying those lessons to future business endeavors. Desklib provides a platform for students to access past papers and solved assignments for enhanced learning.
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