MKTG304: Group Proposal Conclusion - Marketing Report Evaluation

This report provides the conclusion of a marketing group proposal, evaluating its objectives based on business partners and identified marketing issues. The analysis is structured in four phases: Phase 1 analyzes basic demand conditions, market segmentation (geographic, demographic, and buyer behavior), and buyer behavior's importance. Phase 2 assesses industry marketing and competitive positioning, emphasizing strategy development through competitor analysis. Phase 3 examines supply conditions, intermediaries, and the environment, utilizing Porter's value chain. Phase 4 evaluates Australian market conditions and applies a blue ocean strategy, including SWOT and PESTEL analyses. The report also discusses market segmentation based on geographic location, demographics, and buyer behavior. It also reflects the number of intermediaries for GP within the B2B market segments and the evaluation of the market conditions of Australia to execute the concerned business processes.

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Conclusion
The paper helps in evaluating the marketing report objective, which is developed based on the
business partners and as per the identified marketing issue. The paper has been divided into four
parts as phase 1, phase 2, phase 3, and phase 4, along with the evaluation of the blue ocean
strategy. Phase 1 consists of the analysis part, which critically evaluates the basic demand
situations that are based on the consumption pattern of the people. The market segmentation is
done based on a few crucial factors such as geographic location, demographics of the people, and
the buyer's behavior within the targeted market areas (MacCarthy et al., 2016). The paper
reflects the fact that the analysis of the buyer’s behavior is of great importance as it helps in
determining the needs and desires of the consumers which can be used by the firm to enhance its
business work processes. Phase 2 helps in evaluating the nature of the industry marketing as
well as the competitive positioning strategies. It is imperative to develop the best strategies by
analyzing the strategies adopted by the competitors so that the competitive advantage can be
achieved. The third phase reflects the analysis of the supply conditions along with the
intermediaries, environment as well as observers. The use of Porter's value chain helps in
understanding the different aspects of value creation that can be effectively utilized by the
concerned firm (Venter, Wright and Dibb, 2015).
Moreover, the paper reflects the number of intermediaries for GP within the B2B market
segments. The fourth phase includes the evaluation of the market conditions of Australia to
execute the concerned business processes. The paper also evaluates the analysis and use of the
blue ocean strategy, including the SWOT and the PESTEL analysis, which are considered
helpful for analyzing the market and environmental situations.

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References
MacCarthy, B.L., Blome, C., Olhager, J., Srai, J.S. and Zhao, X., 2016. Supply chain evolution–
theory, concepts, and science. International Journal of Operations & Production
Management, 36(12), pp.1696-1718.
Venter, P., Wright, A., and Dibb, S., 2015. Performing market segmentation: a performative
perspective. Journal of Marketing Management, 31(1-2), pp.62-83.